Lorena Grosso

Licensed Real Estate Agent at Florida Realty Investments
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US
Languages
  • Inglés Professional working proficiency
  • Chino Elementary proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • JICA Consultant
    Japan International Cooperation Agency (JICA)

Experience

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Licensed Real Estate Agent
      • Aug 2018 - Present

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales Representative
      • Jun 2018 - Sep 2021

      • Front to back tour presentation for SaveOnResorts and ICE platform. Closing Percentage 65% VPG 2500.• Manager and T.O. for bilingual tours with 50% closing percentage.• Training for Spanish Representatives.• Marketing strategies with branding, creating collaterals that help sales process. • Front to back tour presentation for SaveOnResorts and ICE platform. Closing Percentage 65% VPG 2500.• Manager and T.O. for bilingual tours with 50% closing percentage.• Training for Spanish Representatives.• Marketing strategies with branding, creating collaterals that help sales process.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • WVO
      • Oct 2017 - May 2018

      • Front to back tour presentation for Time Share. VPG 1800, Closing Percentage 18%• Creating the dream by offering unit sales and benefit, orchestrating property and Resort tours and attending sales department and division meetings, functions and trainings as needed with outstanding performance indicators.• Provided outstanding customer service, and foster strong relationships with co-workers and management. Able to take tours either with workshop or front to back; always understanding customer needs, wants and desires.• Skillfully served as Wyndham “Count on Me” Promise Concierge being responsive, responsible and providing the best customer experience.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Westgate Vacation Villas
      • Nov 2016 - Oct 2017

      • Increased new owner sales taking care of the customers and creating outstanding performance in creating emotions and selling the dream. • Provided outstanding customer service and follow up with them creating a long last relationship.• Positioned Westgate Resort brand as unique with special details care in each customer and owner. • Increased new owner sales taking care of the customers and creating outstanding performance in creating emotions and selling the dream. • Provided outstanding customer service and follow up with them creating a long last relationship.• Positioned Westgate Resort brand as unique with special details care in each customer and owner.

    • Business Owner
      • Dec 2008 - Apr 2016

      Proactively built successful consultancy business from ground floor up. Developed marketing research and management teams; expertly training and mentoring members to drive a cohesive company vision. Designed and implemented promotional and marketing plan based in quantitative and qualitative research and analysis. Innovated client marketing and public relations strategies while devising research strategies and metrics to adapt to trends. Project managed schedules, timelines, and budgets personally ensuring deadlines and cost parameters were met. Liaised with clients and partners aligning consultations with their needs and exceeding expectations creating lasting and excellent relationships. Spearheaded market research to define issues and provide data driven solutions. Utilized research methods such as questionnaires, statistical analysis, interviews, discussion guides, face reader and eye tracking to provide diverse data collection for industries ranging from food and beverage to hospitality to politics. *Promotional Campaign: Developed and implemented winning marketing campaigns for politicians which included imaging, polling, branding, preferences, intention to vote and marketing strategies. *Communication & Advertising: Involved in over 50 trademarks and branding personalities on appropriate communication channels.• Digital Campaigns: Executed digital marketing best practices through cross-channel campaigns, developing content and creative work managed in different platforms such as apps, website, email marketing, social media.*Experienced testing, ideation, creation and measured digital strategies. *Reviewed websites to ensure the all the information was updated and to ensure communication skills were creating campaigns using engagement content and analytic online indicators.*Worked together with other related departments to ensure all information was accurate and available on digital and off line channels.

    • Market Research
    • 1 - 100 Employee
    • Commercial Manager
      • Oct 2005 - Dec 2007

      • Throughout Comeve career, often tapped by leadership to solve problems in new ways in response to difficult, challenging internal start-ups and turnarounds where manoeuvring outside the box was critical. Roles often involved helming innovative and unconventional approaches to marketing and sales program and brands.• Enduring Contributions: Increase of 300% of the DB prospects with CRM | Vision and Corporate Culture Change under Japanese Quality Standards Led of 10 total employees: Sales force & Interns. • CRM initiatives increasing 300% of the Data Base prospects, better follow-ups and sales.• Vision and Corporate Culture Change: Incorporating Japanese Quality Standards like 7S’s. • Marketing Plan: Create marketing plan for the next period, including SWOT Analysis, Competitive Analysis, and 4P’s. • PPRR: Participate in workshops and Expos like Publishop and Expo Publicitas (the biggest Marketing Expos in Mexico).• Personnel recruitment and training.• Finding new potential market based in statistical and market information. • Open new market opportunities.• Implement sales strategies for better closing process.• Establish direct marketing and publicity strategies.• Implement CRM database management.• Developing new services portfolio according the market.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Specialist for Latin America & Caribbean
      • 2001 - 2001

      Led with Latin America and Caribbean Sales Managers.• CRM campaigns increasing 300% of the Data Base prospects, better follow-ups and sales.• Customize campaigns for Latin American.• Marketing Plan: Create marketing plan according to the corporative vision. • PPRR: Create workshops for priority clients. Led with Latin America and Caribbean Sales Managers.• CRM campaigns increasing 300% of the Data Base prospects, better follow-ups and sales.• Customize campaigns for Latin American.• Marketing Plan: Create marketing plan according to the corporative vision. • PPRR: Create workshops for priority clients.

    • Quantitative Research Analyst
      • Mar 1998 - Jan 1999

      Leading 200 total pollsters. Creating the surveys, analyze satisfaction studies and helping the client to get KPI’s. Create final and executive presentation for the client. Being in charge of satisfaction research for industries such as IBM, Ford, Red Cross, and 3M, Telmex. Designing surveys, training surveyor team, analyzing results, synthetizing, creating power point presentations besides the executive report. Leading 200 total pollsters. Creating the surveys, analyze satisfaction studies and helping the client to get KPI’s. Create final and executive presentation for the client. Being in charge of satisfaction research for industries such as IBM, Ford, Red Cross, and 3M, Telmex. Designing surveys, training surveyor team, analyzing results, synthetizing, creating power point presentations besides the executive report.

Education

  • Tecnológico de Monterrey
    Master of Business Administration (MBA), Marketing
    2013 - 2015
  • Tecnológico de Monterrey
    LEM, Marketing
    1993 - 1997

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