Experience

Aplus Gastromarketing

• Spain
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2023 - Present

  Consultoría de Marketing especializada en gastronomía. Planificación y gestión de campañas 360 Recepción de briefings, desarrollo campaña, control de presupuesto, ejecución y cierre de campaña Consultoría de Marketing especializada en gastronomía. Planificación y gestión de campañas 360 Recepción de briefings, desarrollo campaña, control de presupuesto, ejecución y cierre de campaña



Criteo

• France
• Advertising Services
• 700 & Above Employee

• Account Strategist

  • May 2022 - Nov 2022

  ◾️ Member of the Sales team in Retail Media at Criteo. ◾️ Collaborating with the commercial team in the FMCG division, driving sales growth in the e-commerce sector by promoting Criteo channels and solutions ◾️Analyze KPIs and performance metrics of the digital environment ◾️ Member of the Sales team in Retail Media at Criteo. ◾️ Collaborating with the commercial team in the FMCG division, driving sales growth in the e-commerce sector by promoting Criteo channels and solutions ◾️Analyze KPIs and performance metrics of the digital environment



Rotten & Paramos

• Spain
• Advertising Services
• 1 - 100 Employee

• Account and Marketing Executive

  • Aug 2021 - Apr 2022

  ◾️ Collect and manage information about customers ◾️ Detect customer needs. ◾️ Implement business plans. ◾️ Recruitment of new LATAM projects ◾️ Development of customer satisfaction plans. ◾️ Supplier management ◾️ Collect and manage information about customers ◾️ Detect customer needs. ◾️ Implement business plans. ◾️ Recruitment of new LATAM projects ◾️ Development of customer satisfaction plans. ◾️ Supplier management



Yumping.com

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Area Account Manager

  • Jun 2019 - Jun 2021

  ◾️ Commercial agreements for the LATAM team ◾️ Web content development ◾️ SEO ◾️ Execution of post-sale plans to increase customer loyalty as well as that of the intermediary company ◾️ Data analysis ◾️ Commercial agreements for the LATAM team ◾️ Web content development ◾️ SEO ◾️ Execution of post-sale plans to increase customer loyalty as well as that of the intermediary company ◾️ Data analysis



Dormakaba

• Switzerland
• Wholesale Building Materials
• 700 & Above Employee

• Marketing and Communication analyst

  • Apr 2018 - Mar 2019

  ◾️ Manage internal communication channels, and develop internal participation plans to ensure that everyone understands the company's global vision and mission ◾️ Content creation, design, and layout ◾️ Organization of fairs, social media management, and website updating ◾️ Contact suppliers ◾️ Supplier management ◾️ Manage internal communication channels, and develop internal participation plans to ensure that everyone understands the company's global vision and mission ◾️ Content creation, design, and layout ◾️ Organization of fairs, social media management, and website updating ◾️ Contact suppliers ◾️ Supplier management



Universidad Nacional Autónoma de México

• Higher Education
• 700 & Above Employee

• Assistant of the Administrative Department of the Faculty of Psychology UNAM

  • Apr 2017 - Sep 2017

  ◾️ Organization of logistics related to fairs, trips, events, meetings, and preparation of presentations ◾️ Organize and manage agendas. ◾️ Management of emails, correspondence, and incoming procedures, maintaining posts on behalf of the Administrative Director ◾️ Preparation of documents, information documents, reports, and presentations. ◾️ Serve as a link with customers, suppliers, and other interlocutors. ◾️ Carrying out marketing projects and research. ◾️ Control of expenses and budgets of the area ◾️ Participation in decision-making Show less



Ministry of Tourism of Oaxaca

• Internal Communications Specialist & PPRR

  • Jan 2015 - Jan 2017

  ◾️ Implement key processes and communication campaigns that increase employee engagement ◾️ Define and organize events and activities to reinforce the sense of belonging and develop social action to achieve our vision and mission of the Secretariat ◾️ Work with systems to efficiently manage change organization ◾️ Design and implement a cultural transformation project aligned with the new ways of working in a new office for the merger of 2 companies (Tourism & Economy) ◾️ Coordinate, organize, and report all Internal Communication programs ◾️ Execute and coordinate comprehensive 360 ​​communication campaigns ◾️ Media Training and Crisis Management ◾️ Commercial alliances with the media & familiarization trips ◾️ Participation in national tourism fairs such as Tianguis Turístico in Mexico and FITUR in Madrid, Spain, among others. Show less



3A WORLDWIDE

• Brazil
• Individual and Family Services

• Communication and Marketing Analyst

  • May 2014 - Dec 2014

  ◾️ Design and implement a cultural transformation project aligned with the new ways of working for the merger of 2 companies ◾️ Provide support for employee relations and work to develop diverse and multidisciplinary collaborative teams. ◾️ Design and implement employee surveys, evaluate results, and design, launch, implement and monitor action plans. ◾️ Selection, negotiation, and coordination with clients and external staff ◾️ Analysis of results and extraction of conclusions ◾️ Design and implement a cultural transformation project aligned with the new ways of working for the merger of 2 companies ◾️ Provide support for employee relations and work to develop diverse and multidisciplinary collaborative teams. ◾️ Design and implement employee surveys, evaluate results, and design, launch, implement and monitor action plans. ◾️ Selection, negotiation, and coordination with clients and external staff ◾️ Analysis of results and extraction of conclusions



Partido Accion Nacional

• 100 - 200 Employee

• Communication Coordinator

  • Jul 2010 - Mar 2013

  ◾️ Prepare and participate in sessions, and meetings and share the commitment program in the 32-party headquarters ◾️ Design, implementation, and monitoring of the Internal Communication Strategy ◾️ Media coordination, clipping, and national press analysis ◾️ Logistics and coordination of events and political tours ◾️ Prepare and participate in sessions, and meetings and share the commitment program in the 32-party headquarters ◾️ Design, implementation, and monitoring of the Internal Communication Strategy ◾️ Media coordination, clipping, and national press analysis ◾️ Logistics and coordination of events and political tours



Presidency of the Mexican Republic

• Assistant Spokesperson for the Presidency of the Mexican Republic

  • Jun 2009 - Jul 2010

  ◾️ Responsibilities focused on the relationship with the media and achieving perfect communication with suppliers and users. ◾️ Analysis and press clipping ◾️ Development of national and international media databases ◾️ Presidency spokesperson agenda ◾️ Responsibilities focused on the relationship with the media and achieving perfect communication with suppliers and users. ◾️ Analysis and press clipping ◾️ Development of national and international media databases ◾️ Presidency spokesperson agenda



StarMedia

• Singapore
• Design Services
• 1 - 100 Employee

• Content Department Assistant

  • Jan 2009 - May 2009

  ◾️ Informative and sports news editor for the Latin American and US channel ◾️ Informative and sports news editor for the Latin American and US channel