Experience

Australasian Sonographers Association

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• General Manager Corporate Partnerships and Growth

  • May 2016 - Present

  The peak body and leading voice for sonographers in Australia and New Zealand. With over 7,000 members, it represents over 80% of accredited sonographers in Australia and has a growing base in New Zealand. It strives to ensure that communities have access to safe and high quality medical diagnostic imaging services. My focus is the development and building of strategic and commercial partnerships to achieve the ASA’s fiscal objectives, the successful delivery of cpd education and learning activities and policy directives in order to develop the profession.



Creativity Australia & With One Voice

• Australia
• Mental Health Care
• 1 - 100 Employee

• CEO

  • Nov 2015 - Apr 2016

  Creativity Australia bridges the gap between people experiencing disadvantage and those more fortunate, through community singing. When diverse people sing together it creates supportive communities better-placed to solve some of society’s biggest challenges, such as mental health, cultural tension and social isolation. My role was to increase the capacity of CA to deliver on its purpose. This was done through development of an organisational framework, platforms and operational plan to address market confusion, operational inefficiencies and income sustainability.



Haven Home Safe

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Policy Consultant - (6 month contract)

  • May 2015 - Nov 2015

  The largest public housing provider in Victoria, dedicated to ensuring that all Victorians in housing need can gain access to secure, affordable long-term housing. HHS provide a range of emergency, transitional and affordable long-term rental housing properties, from Melbourne to Mildura and deliver more than 20 different support programs to individuals and families. Following an organisational merger, I was contracted to review and rewrite all operational/HR and governance policies under a single umbrella policy. This resulted in a reduction of overall operating polices for HHS from 220 to 100.



The OTIS Foundation

• General Manager

  • Aug 2013 - Mar 2015

  A NFP providing retreats, free of charge, to those living with or recovering from breast cancer, to provide a break from cancer; to relax, reconnect and regroup. With 21 retreats across Victoria, New South Wales and South Australia, OTIS provided over 500 stays to guests and their families in 2014. My role was to position OTIS to triple its level of service and to develop the income streams to fund the growth. Major Achievements included: • A strategic and operational plan to triple its level of service. • A series of successful messaging and promotion campaigns • A range of new income generation platforms • Overseeing a $1.2m building project, Kez’s Hideaway • A community engagement program to fund the construction of Kez’s Hideaway • A customised CRM/bookings system integrated with workflows and websites functionalities to support an upscale.



LB Marketing Pty Ltd

• Principal (4 associates)

  • 2002 - Jan 2013

  Owner of a business and marketing advisory consultancy specialising in growth through innovation, diversification and a customer centric approach. Clients: LB Marketing’s clients range from SMEs through to large public corporations, NGOs and Government Authorities including: Visy Industries, Geon Print Group, Orica, Australian Steel Association, Australian Hardware Association, Fletcher Insulation, Karcher, Nylex, Invest Australia, Mission Australia, Cancer Council Vic., New Zealand Trade and Enterprise and Neumans Petroleum.



Tyrecheckers Pty Ltd

• Founder and Principal

  • 2007 - 2012

  A tyre accessory business, which allowed consumers to "check their tyre pressure at a glance". The business was on-sold in January 2012. Major Achievements: • An online customer base of 5,000 • Appointment of 65 wholesale distributors • Ranging by a national retailer (Repco) and • Government, transport and mining contracts. • Free national media coverage: ‘Today Tonight’, ‘Choice Magazine’ and a range of member and organisational magazines. A tyre accessory business, which allowed consumers to "check their tyre pressure at a glance". The business was on-sold in January 2012. Major Achievements: • An online customer base of 5,000 • Appointment of 65 wholesale distributors • Ranging by a national retailer (Repco) and • Government, transport and mining contracts. • Free national media coverage: ‘Today Tonight’, ‘Choice Magazine’ and a range of member and organisational magazines.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 1998 - 2002

  Developed, directed and managed the organisation’s business strategies, strategic relationships and marketing and communications activities to achieve growth targets for Australia and New Zealand. Major achievement: Securing a private label partnership with Franklin’s supermarket chain. Developed, directed and managed the organisation’s business strategies, strategic relationships and marketing and communications activities to achieve growth targets for Australia and New Zealand. Major achievement: Securing a private label partnership with Franklin’s supermarket chain.



Ansell

• United States
• Consumer Goods
• 700 & Above Employee

• Pacific Dunlop Consumer Products - Senior Product Manager (1 direct report)

  • 1995 - 1998

  Launched a new lighting, security and electrical accessory product range though Industrial, Grocery, Mass Merchants and Hardware Channels. Major achievements: • Bringing on 300 new products • Development of a premium branding and positioning strategy, sales support material and communication program for market entry • Securing key supplier status with Bunnings for the ranges • Being the first supplier to introduce a female customer centric market approach to ‘hardware products’.



Falling Off The Top Shelf - with the Slosh Sisters

• Published Author

  • 1996 - 1997

  Major Achievements: • Ongoing free publicity with Channel 9’s TV series, “What’s Cooking” with Geoff Jansz • National distribution through Collins and Angus and Robertson retail book chains • Selling over 17,000 copies. Major Achievements: • Ongoing free publicity with Channel 9’s TV series, “What’s Cooking” with Geoff Jansz • National distribution through Collins and Angus and Robertson retail book chains • Selling over 17,000 copies.