Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• 研究副总监

  • Apr 2022 - Present

  创新咨询 BASES Innovation Practice & Solutions 创新咨询 BASES Innovation Practice & Solutions



JD.COM

• China
• Software Development
• 700 & Above Employee

• 解决问题专家

  • Oct 2020 - Mar 2022



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Shopper Insight Lead

  • Jun 2018 - Sep 2020

  Lead shopper insight team enable Sales Planning function on data-driven strategic plan, drive insight into action on daily performance deep-dive, empower category management with key customers. Lead shopper insight team enable Sales Planning function on data-driven strategic plan, drive insight into action on daily performance deep-dive, empower category management with key customers.



Yili Group

• China
• Food and Beverage Services
• 300 - 400 Employee

• Big Data Research Center Sr. Manager

  • Jan 2018 - Jun 2018

  Data Science\ DMP leader

• DATA SCIENCE and BIG DATA Manager

  • May 2017 - Feb 2018

  • Consolidate 6 BUs’ data purchase for Nielsen/Kanter/Euromonitor/E-commerce data agencies.• Publish company consumer and market KPI report to GM and Management team, including on-line and offline business results\ cross 6 BUs diversity business type.• Set up automatic brand analysis BIG DATA platform which combine brand result data and un-structure consumer data• Supervise one Management Trainee to get excellent rating out of her peers

• LEADER of BRAND EQUITY INSIGHT品牌资产研究负责人

  • Sep 2015 - May 2017

  • Synergize one brand equity research which including 4 BUs\ 28+ core brands, get each brands insights book for year on year growth market plan • 1st leverage big data method on Olympics brand tracking and Disney Land Opening events monitoring• Yili Mother brand insight co-pilot on package innovation and media\copy renovation



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Chocolate Consumer Market Insight Manager

  • May 2012 - Sep 2015

  • As multi brand insight co-pilot for Dove Gifting\Snickers\M&M’s\Crispy\E-commerce: market plan navigation, consumer trend understanding, 5Ys innovation and promotion renovation leader • Lead teenager deep dive consumer immersion to drive M&M’s\Snickers innovation program • Young Mother consumer understanding to drive Crispy how to influence mom to buy chocolate for kids • Discover Chinese New Year Festival insights for Dove Gifting, which catch up Ferrero gifting business on total innovation and short period renovation, also on TVC renew. • As Innovation Expert and innovation bridge to connect w/ global or other country innovation team Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Product Researcher

  • Aug 2005 - May 2012

  As Gillette senior researcher for 3 years, report to US Gillette R&D Section HEAD• Deep dive Men skin care needs, leverage OLAY skin care platform launched Gillette MEN CARE product line• Translate Gillette most innovative technologies into Chinese local brand storyAs OLAY senior researcher for 4 years, report to R&D Section Head in Japan• Lead US and CHINA anti-aging consumer journey which finally generate out OLAY Regenerist skin care platform for two different country• Lead WHO understanding project on OLAY consumer segmentation, which lead to sub- brand equity and product line optimization • Build organization qualitative capability through training, learning sharing and daily coaching Show less

• Product Research Manager

  • Feb 2003 - Aug 2005

  As OLAY researcher for 3 years, report to R&D Sr. Manager• Finished consumer researches for Covergirl product line pre-launch• Fast adapt to working with global team and foreign line manger in 3 months