Experience

Luxlock

• United States
• Software Development
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Nov 2022 - Present

  An Omni-Retail Customer Experience Management Platform (CDXM) that merges digital and physical worlds enabling personal shopping experiences that turn consumer touch-points into points of sale. An Omni-Retail Customer Experience Management Platform (CDXM) that merges digital and physical worlds enabling personal shopping experiences that turn consumer touch-points into points of sale.



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Member

  • Oct 2021 - Present

  Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.



LifeStyle 365

• NYC

• Founder

  • 2008 - Present

  Independent fractional Chief Operating Officer and business development lead for creative & service industries. -Managed a $10M renovation for Clinton Rising – an award-winning development project restoring historic landmark building into residential condominiums. Led selection and management of subcontractors, vendor negotiations, municipal filings, and landmark filings. - Additional client referrals upon request. Independent fractional Chief Operating Officer and business development lead for creative & service industries. -Managed a $10M renovation for Clinton Rising – an award-winning development project restoring historic landmark building into residential condominiums. Led selection and management of subcontractors, vendor negotiations, municipal filings, and landmark filings. - Additional client referrals upon request.



Attest

• United Kingdom
• Market Research
• 100 - 200 Employee

• Vice President, Sales, North America

  • Oct 2021 - Sep 2022

  Consumer research platform delivering market data to drive predictable and repeatable growth to businesses. Series B – $96M raised with revenue of $26.8M. Recruited in as first executive hire to lead US expansion and 100% YOY growth. Member of Commercial Leadership team. -Designed GTM strategy with three new verticals identified by analyzing intent data, product market fit, and total addressable market. -Raised US contribution of global ARR from 10% to 30% by bettering close… Show more Consumer research platform delivering market data to drive predictable and repeatable growth to businesses. Series B – $96M raised with revenue of $26.8M. Recruited in as first executive hire to lead US expansion and 100% YOY growth. Member of Commercial Leadership team. -Designed GTM strategy with three new verticals identified by analyzing intent data, product market fit, and total addressable market. -Raised US contribution of global ARR from 10% to 30% by bettering close rate and increasing ACV. -Improved close rate by 30% by implementing a process to eliminate non-viable prospects early. Led to increased forecasting accuracy, win rates & accountability. -Increased ACV by 45% by training team on ROI messaging and larger package options. -Grew team by 100% with experienced sales talent through the adoption of new hiring practices and decreased ramp-up time by 20% by implementing a new onboarding program. Show less Consumer research platform delivering market data to drive predictable and repeatable growth to businesses. Series B – $96M raised with revenue of $26.8M. Recruited in as first executive hire to lead US expansion and 100% YOY growth. Member of Commercial Leadership team. -Designed GTM strategy with three new verticals identified by analyzing intent data, product market fit, and total addressable market. -Raised US contribution of global ARR from 10% to 30% by bettering close… Show more Consumer research platform delivering market data to drive predictable and repeatable growth to businesses. Series B – $96M raised with revenue of $26.8M. Recruited in as first executive hire to lead US expansion and 100% YOY growth. Member of Commercial Leadership team. -Designed GTM strategy with three new verticals identified by analyzing intent data, product market fit, and total addressable market. -Raised US contribution of global ARR from 10% to 30% by bettering close rate and increasing ACV. -Improved close rate by 30% by implementing a process to eliminate non-viable prospects early. Led to increased forecasting accuracy, win rates & accountability. -Increased ACV by 45% by training team on ROI messaging and larger package options. -Grew team by 100% with experienced sales talent through the adoption of new hiring practices and decreased ramp-up time by 20% by implementing a new onboarding program. Show less



JOOR

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Vice President, Sales, North America

  • Feb 2020 - Nov 2021

  Online global fashion marketplace, connecting brands with retailers. Transacting 1.5 Billion GMV/Month. Series D $83 M raised with $44.5M in annual revenue. Recruited in to be on the Commercial leadership team with responsibility for New Business revenue of core JOOR product and Passport, their new digital tradeshow platform. -Increased Canadian business by 300% within 2 quarters by creating a bespoke outbound campaign as well as forging relationships and securing contracts with… Show more Online global fashion marketplace, connecting brands with retailers. Transacting 1.5 Billion GMV/Month. Series D $83 M raised with $44.5M in annual revenue. Recruited in to be on the Commercial leadership team with responsibility for New Business revenue of core JOOR product and Passport, their new digital tradeshow platform. -Increased Canadian business by 300% within 2 quarters by creating a bespoke outbound campaign as well as forging relationships and securing contracts with strategic government agencies. -Led expansion into Latin America securing trade show contracts and strategic media partnership with Conde Nast Brazil. -Drove expansion into Home category by securing contract 13x typical ACV. -Doubled Australian business by creating a more competitive pricing structure for that region. Show less Online global fashion marketplace, connecting brands with retailers. Transacting 1.5 Billion GMV/Month. Series D $83 M raised with $44.5M in annual revenue. Recruited in to be on the Commercial leadership team with responsibility for New Business revenue of core JOOR product and Passport, their new digital tradeshow platform. -Increased Canadian business by 300% within 2 quarters by creating a bespoke outbound campaign as well as forging relationships and securing contracts with… Show more Online global fashion marketplace, connecting brands with retailers. Transacting 1.5 Billion GMV/Month. Series D $83 M raised with $44.5M in annual revenue. Recruited in to be on the Commercial leadership team with responsibility for New Business revenue of core JOOR product and Passport, their new digital tradeshow platform. -Increased Canadian business by 300% within 2 quarters by creating a bespoke outbound campaign as well as forging relationships and securing contracts with strategic government agencies. -Led expansion into Latin America securing trade show contracts and strategic media partnership with Conde Nast Brazil. -Drove expansion into Home category by securing contract 13x typical ACV. -Doubled Australian business by creating a more competitive pricing structure for that region. Show less



Smartly.io

• Finland
• Advertising Services
• 400 - 500 Employee

• Vice President, Sales, E-Commerce

  • 2018 - 2019

  Finnish-based global platform automating creative social advertising across 40 countries & serving 650+ brands. Processes over $2B in annual ad spend and $100M in annual revenue. Recruited in to revamp sales organization and oversee US e-commerce vertical managing a team of 8. -Re-designed architecture of the sales function within 4 months shifting from Account Managers handling logo attainment to a New Business and Outbound Sales framework setting up efficiencies and streamlining… Show more Finnish-based global platform automating creative social advertising across 40 countries & serving 650+ brands. Processes over $2B in annual ad spend and $100M in annual revenue. Recruited in to revamp sales organization and oversee US e-commerce vertical managing a team of 8. -Re-designed architecture of the sales function within 4 months shifting from Account Managers handling logo attainment to a New Business and Outbound Sales framework setting up efficiencies and streamlining the sales motion. Show less Finnish-based global platform automating creative social advertising across 40 countries & serving 650+ brands. Processes over $2B in annual ad spend and $100M in annual revenue. Recruited in to revamp sales organization and oversee US e-commerce vertical managing a team of 8. -Re-designed architecture of the sales function within 4 months shifting from Account Managers handling logo attainment to a New Business and Outbound Sales framework setting up efficiencies and streamlining… Show more Finnish-based global platform automating creative social advertising across 40 countries & serving 650+ brands. Processes over $2B in annual ad spend and $100M in annual revenue. Recruited in to revamp sales organization and oversee US e-commerce vertical managing a team of 8. -Re-designed architecture of the sales function within 4 months shifting from Account Managers handling logo attainment to a New Business and Outbound Sales framework setting up efficiencies and streamlining the sales motion. Show less



PebblePost

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Sales, E-Commerce

  • 2016 - 2017

  Marketing platform for programmatic direct mail with $66.9M in total funding and $16.5M in annual revenue. Recruited in to up-skill and scale sales team. -Achieved 170% of new business goal over 2 quarters leading to ability to re-forecast revenue targets to board of directors. -Doubled sales team in 3 months. Marketing platform for programmatic direct mail with $66.9M in total funding and $16.5M in annual revenue. Recruited in to up-skill and scale sales team. -Achieved 170% of new business goal over 2 quarters leading to ability to re-forecast revenue targets to board of directors. -Doubled sales team in 3 months.



WGSN

• United Kingdom
• Information Services
• 400 - 500 Employee

• Vice President, Sales, North America, INStock & StyleTrial

  • 2014 - 2016

  WGSN - subsidiary of Ascential (LON: ASCL) Trend forecasting firm is the global authority on consumer and design trends. Revenue of $349.3M GBP (2021). Recruited in to launch new SAAS products focused on big data, social listening, and retail business intelligence for the fashion industry. Owned all aspects of commercial development and managed a direct team of 8. Created and implemented strategies for product awareness and lead generation through creative marketing campaigns, events,… Show more WGSN - subsidiary of Ascential (LON: ASCL) Trend forecasting firm is the global authority on consumer and design trends. Revenue of $349.3M GBP (2021). Recruited in to launch new SAAS products focused on big data, social listening, and retail business intelligence for the fashion industry. Owned all aspects of commercial development and managed a direct team of 8. Created and implemented strategies for product awareness and lead generation through creative marketing campaigns, events, public speaking, and PR. -Grew revenue by 3.5M by leading Account Managers, New Business Sales Team and Marketing. Partnered with product development & data science teams on roadmap, customer feedback and insights. -Created a gamified campaign drawing in the highest level of engagement of any other lead gen effort. Framework utilized in all future campaigns Show less WGSN - subsidiary of Ascential (LON: ASCL) Trend forecasting firm is the global authority on consumer and design trends. Revenue of $349.3M GBP (2021). Recruited in to launch new SAAS products focused on big data, social listening, and retail business intelligence for the fashion industry. Owned all aspects of commercial development and managed a direct team of 8. Created and implemented strategies for product awareness and lead generation through creative marketing campaigns, events,… Show more WGSN - subsidiary of Ascential (LON: ASCL) Trend forecasting firm is the global authority on consumer and design trends. Revenue of $349.3M GBP (2021). Recruited in to launch new SAAS products focused on big data, social listening, and retail business intelligence for the fashion industry. Owned all aspects of commercial development and managed a direct team of 8. Created and implemented strategies for product awareness and lead generation through creative marketing campaigns, events, public speaking, and PR. -Grew revenue by 3.5M by leading Account Managers, New Business Sales Team and Marketing. Partnered with product development & data science teams on roadmap, customer feedback and insights. -Created a gamified campaign drawing in the highest level of engagement of any other lead gen effort. Framework utilized in all future campaigns Show less



Valoran USA, Inc | Yesimo.com

• Greater New York City Area

• Senior Vice President Business Development & Strategic Partnerships

  • 2012 - 2014

  E-commerce marketplace start-up focused on the domestic and international Hispanic market and consumer. Recruited onto senior leadership team to own partnership strategy & vendor relationships. Responsible for selection, pricing, storyline, and promotion of all products. Presented quarterly updates on partnership development and revenue forecast to board & strategic investors. -Devised and executed partnership relationships with over 170 vendors prior to launch exceeding target… Show more E-commerce marketplace start-up focused on the domestic and international Hispanic market and consumer. Recruited onto senior leadership team to own partnership strategy & vendor relationships. Responsible for selection, pricing, storyline, and promotion of all products. Presented quarterly updates on partnership development and revenue forecast to board & strategic investors. -Devised and executed partnership relationships with over 170 vendors prior to launch exceeding target goal by 227%. -Negotiated representation of over 2.5 million viable skus with drop ship model among all target verticals with favorable terms and average >35% rev share margins. Show less E-commerce marketplace start-up focused on the domestic and international Hispanic market and consumer. Recruited onto senior leadership team to own partnership strategy & vendor relationships. Responsible for selection, pricing, storyline, and promotion of all products. Presented quarterly updates on partnership development and revenue forecast to board & strategic investors. -Devised and executed partnership relationships with over 170 vendors prior to launch exceeding target… Show more E-commerce marketplace start-up focused on the domestic and international Hispanic market and consumer. Recruited onto senior leadership team to own partnership strategy & vendor relationships. Responsible for selection, pricing, storyline, and promotion of all products. Presented quarterly updates on partnership development and revenue forecast to board & strategic investors. -Devised and executed partnership relationships with over 170 vendors prior to launch exceeding target goal by 227%. -Negotiated representation of over 2.5 million viable skus with drop ship model among all target verticals with favorable terms and average >35% rev share margins. Show less



MyShape

• Senior Vice President, Business Development & Strategic Partnerships

  • 2010 - 2012

  E-commerce start-up and online retailer that matched shoppers to specific measurements, body shape, and personal preferences. Recruited onto senior leadership team to devise and execute growth strategy and partnership plan for the business. Reported to and advised Board of Directors (inclusive of VC firms) on a quarterly basis. -Transformed business from inventory-carrying marketplace to drop-ship model positively impacting cash flow projections. -Revised historical revenue… Show more E-commerce start-up and online retailer that matched shoppers to specific measurements, body shape, and personal preferences. Recruited onto senior leadership team to devise and execute growth strategy and partnership plan for the business. Reported to and advised Board of Directors (inclusive of VC firms) on a quarterly basis. -Transformed business from inventory-carrying marketplace to drop-ship model positively impacting cash flow projections. -Revised historical revenue share model resulting in a 25 percentage points increase in revenue. -Grew brand pipeline by 430% in eight months and exceeded sales goals by identifying and expanding categories. -Increased e-commerce sales by 150% and average order value by 110% by offering cross sells & add ons of products. Show less E-commerce start-up and online retailer that matched shoppers to specific measurements, body shape, and personal preferences. Recruited onto senior leadership team to devise and execute growth strategy and partnership plan for the business. Reported to and advised Board of Directors (inclusive of VC firms) on a quarterly basis. -Transformed business from inventory-carrying marketplace to drop-ship model positively impacting cash flow projections. -Revised historical revenue… Show more E-commerce start-up and online retailer that matched shoppers to specific measurements, body shape, and personal preferences. Recruited onto senior leadership team to devise and execute growth strategy and partnership plan for the business. Reported to and advised Board of Directors (inclusive of VC firms) on a quarterly basis. -Transformed business from inventory-carrying marketplace to drop-ship model positively impacting cash flow projections. -Revised historical revenue share model resulting in a 25 percentage points increase in revenue. -Grew brand pipeline by 430% in eight months and exceeded sales goals by identifying and expanding categories. -Increased e-commerce sales by 150% and average order value by 110% by offering cross sells & add ons of products. Show less



Lois Hill

• Vice President, Sales & Merchandising

  • 2006 - 2008

  International Luxury goods & jewelry company. Recruited in by owner to lead US business along with CFO. Accountable for managing relationships with 7 major department stores (Nordstrom, Dillards, Lord & Taylor, Bloomingdales, Macy’s, Fortunoff, VonMaur) and over 100 specialty stores. Developed merchandising strategies including buying, product assortment, planning/placements, business analysis, and pricing. -Led and managed a sales team of 14, increasing sales by 20% to exceed… Show more International Luxury goods & jewelry company. Recruited in by owner to lead US business along with CFO. Accountable for managing relationships with 7 major department stores (Nordstrom, Dillards, Lord & Taylor, Bloomingdales, Macy’s, Fortunoff, VonMaur) and over 100 specialty stores. Developed merchandising strategies including buying, product assortment, planning/placements, business analysis, and pricing. -Led and managed a sales team of 14, increasing sales by 20% to exceed $12M in annual revenue. -Doubled online business to $1.2M by increasing replenishment buying model in Nordstrom and forging new business with Bloomingdales, Dillards, Bag Borrow or Steal & What She Buy. Show less International Luxury goods & jewelry company. Recruited in by owner to lead US business along with CFO. Accountable for managing relationships with 7 major department stores (Nordstrom, Dillards, Lord & Taylor, Bloomingdales, Macy’s, Fortunoff, VonMaur) and over 100 specialty stores. Developed merchandising strategies including buying, product assortment, planning/placements, business analysis, and pricing. -Led and managed a sales team of 14, increasing sales by 20% to exceed… Show more International Luxury goods & jewelry company. Recruited in by owner to lead US business along with CFO. Accountable for managing relationships with 7 major department stores (Nordstrom, Dillards, Lord & Taylor, Bloomingdales, Macy’s, Fortunoff, VonMaur) and over 100 specialty stores. Developed merchandising strategies including buying, product assortment, planning/placements, business analysis, and pricing. -Led and managed a sales team of 14, increasing sales by 20% to exceed $12M in annual revenue. -Doubled online business to $1.2M by increasing replenishment buying model in Nordstrom and forging new business with Bloomingdales, Dillards, Bag Borrow or Steal & What She Buy. Show less



G-III Apparel Group - Winlit Fashions

• Division Head/Design Director BCBG, Tommy Hilfiger, Guess - Outerwear

  • 2000 - 2006

  WINLIT FASHIONS (acquired by G-lll Apparel Group) American clothing company that designs, manufactures, and markets women's and men's apparel in the United States and internationally through a portfolio of highly recognizable brands. Recruited in to execute the design, merchandising, and marketing of licensed brands from inception to marketplace for a $35M division. Managing a team of 7 and devising profitable programs with key national retailers including May Co., Federated, Neiman… Show more WINLIT FASHIONS (acquired by G-lll Apparel Group) American clothing company that designs, manufactures, and markets women's and men's apparel in the United States and internationally through a portfolio of highly recognizable brands. Recruited in to execute the design, merchandising, and marketing of licensed brands from inception to marketplace for a $35M division. Managing a team of 7 and devising profitable programs with key national retailers including May Co., Federated, Neiman Marcus, and Nordstrom. -Built BCBG women's outerwear business from $0-$5M by second season. -Increased Tommy Hilfiger & Guess men’s outerwear business by 350% to $35M. Show less WINLIT FASHIONS (acquired by G-lll Apparel Group) American clothing company that designs, manufactures, and markets women's and men's apparel in the United States and internationally through a portfolio of highly recognizable brands. Recruited in to execute the design, merchandising, and marketing of licensed brands from inception to marketplace for a $35M division. Managing a team of 7 and devising profitable programs with key national retailers including May Co., Federated, Neiman… Show more WINLIT FASHIONS (acquired by G-lll Apparel Group) American clothing company that designs, manufactures, and markets women's and men's apparel in the United States and internationally through a portfolio of highly recognizable brands. Recruited in to execute the design, merchandising, and marketing of licensed brands from inception to marketplace for a $35M division. Managing a team of 7 and devising profitable programs with key national retailers including May Co., Federated, Neiman Marcus, and Nordstrom. -Built BCBG women's outerwear business from $0-$5M by second season. -Increased Tommy Hilfiger & Guess men’s outerwear business by 350% to $35M. Show less



FILA

• Retail Apparel and Fashion
• 700 & Above Employee

• Sales, Marketing & Special Projects, Fitness

  • 1996 - 2000

  International footwear and apparel brand originating in Itay and producing record-breaking annual revenue of $1.4B in 1997. Initially hired to be Lead Designer for FilaSport Men’s Collection Outerwear & Swimwear. Progressed to Merchandiser & Designer - Fila Women’s Active & Outerwear. Ultimately segued into marketing, building strategic alliances with Fila’s fitness facility clients and prospects including Bally’s, 24-Hour Fitness, Chelsea Piers, NY Sports, Crunch, YMCA, and Fitness… Show more International footwear and apparel brand originating in Itay and producing record-breaking annual revenue of $1.4B in 1997. Initially hired to be Lead Designer for FilaSport Men’s Collection Outerwear & Swimwear. Progressed to Merchandiser & Designer - Fila Women’s Active & Outerwear. Ultimately segued into marketing, building strategic alliances with Fila’s fitness facility clients and prospects including Bally’s, 24-Hour Fitness, Chelsea Piers, NY Sports, Crunch, YMCA, and Fitness Formula. -Created and launched Fila’s first branded partnership business model with national gyms, profitably outfitting full staff for 300 locations and opening 50 retail outlets. Grew revenue to $5 million in 3 years. Show less International footwear and apparel brand originating in Itay and producing record-breaking annual revenue of $1.4B in 1997. Initially hired to be Lead Designer for FilaSport Men’s Collection Outerwear & Swimwear. Progressed to Merchandiser & Designer - Fila Women’s Active & Outerwear. Ultimately segued into marketing, building strategic alliances with Fila’s fitness facility clients and prospects including Bally’s, 24-Hour Fitness, Chelsea Piers, NY Sports, Crunch, YMCA, and Fitness… Show more International footwear and apparel brand originating in Itay and producing record-breaking annual revenue of $1.4B in 1997. Initially hired to be Lead Designer for FilaSport Men’s Collection Outerwear & Swimwear. Progressed to Merchandiser & Designer - Fila Women’s Active & Outerwear. Ultimately segued into marketing, building strategic alliances with Fila’s fitness facility clients and prospects including Bally’s, 24-Hour Fitness, Chelsea Piers, NY Sports, Crunch, YMCA, and Fitness Formula. -Created and launched Fila’s first branded partnership business model with national gyms, profitably outfitting full staff for 300 locations and opening 50 retail outlets. Grew revenue to $5 million in 3 years. Show less