Lorena Alejandra Montaño Fernández

Experience Designer Consultant at IZO
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Contact Information
us****@****om
(386) 825-5501
Location
MX

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Bio

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Credentials

  • Build Wireframes and Low-Fidelity Prototypes
    Google
    Sep, 2021
    - Oct, 2024
  • Start the UX Design Process: Empathize, Define, and Ideate
    Google
    Jul, 2021
    - Oct, 2024
  • Foundations of User Experience (UX) Design
    Google
    Jun, 2021
    - Oct, 2024
  • Introduction to UI Design
    University of Minnesota
    Feb, 2021
    - Oct, 2024
  • Scrum Fundamentals Certified (SFC)
    SCRUMstudy - Accreditation Body for Scrum and Agile
    Jan, 2021
    - Oct, 2024
  • Understanding User Needs
    University of Michigan
    Jan, 2021
    - Oct, 2024
  • Introduction to User Experience Principles and Processes
    University of Michigan
    Dec, 2020
    - Oct, 2024

Experience

    • Spain
    • Business Consulting and Services
    • 300 - 400 Employee
    • Experience Designer Consultant
      • Jan 2023 - Present

    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Customer Experience
      • Jun 2021 - Feb 2023

      * Analyzed and implemented the continuous improvement framework for the NPS KPI for three digital services (credit and PoS payment methods) * Identified the correlation between the NPS and churn ratio of the PoS payment method while improving the score from 45% to 65% * Mapped the Customer Journey Experience considering the insights obtained from different qualitative and quantitative research methodologies * Collaborated with different business units with the support of the stakeholders to establish a strategic project portfolio * Coordinated a team of analysts to conduct research based on the business needs * Presented the results and insights obtained from research to the Global Engagement Team and LATAM C-Suites, in order to replicate the leading practices in other regions

    • Banking
    • 700 & Above Employee
    • Customer Experience Analyst
      • Jan 2019 - Jun 2021

      * Identified needs through proactive research to maintain a positive experience for the customers * Analyzed customer feedback on new product launches for continuos improvement of the product portfolio while preparing C-suites reports for decision-making actions * Created mockups based on the insights obtained from the customer research to enhance the digital product experience * Applied the Agile Methodology on site, such as: meeting objectives in SCRUM events (Sprint planning, Sprint review, and Sprint retrospective)

Education

  • Universidad Tecmilenio
    Licenciatura, Mercadotecnia y publicidad
    2019 - 2021

Community

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