Global Digital Director

• May 2022 - Present

Head of Project Management (Global)

• Nov 2020 - May 2022

Digital Manager (UK & Ireland)

• Nov 2018 - Nov 2020

Digital Marketing Manager

• Jan 2017 - Nov 2018

Wholly responsible for the digital marketing operation of the firm, including:- Website management (CMS via Joomla) including a current project to revitalise said platform and launch a new website in July 2018- Full content creation, curation and management of both internal and external services- Full 360-degree in-house management of SEO and PPC channels- Email marketing, including monthly internal and external newsletters- Social Media management (Facebook, Twitter, LinkedIn and Google+)- Inception, development, build and launch of new in-house Intranet platform via SAAS- Strategic digital management based on firm KPIs and business objectives

Strategic Marketing Partner

• Jul 2015 - Jan 2017

Responsible for owning, creating, delivering, developing and maintaining robust multi-channel marketing strategies for Auto Trader’s large retailer customers, leveraging relevant and unique data and insight to successfully meet strategic objectives.In this role, focus was placed upon various digital channels, namely SEO, PPC and display avenues. I was responsible for the build and implementation of strategies within these conduits, including building best-practice PPC accounts and campaigns, SEO content for both on- and offsite activity, and tactical campaigns that successfully delivered against client objectives and targets. A critical element to achieving success in this role was collaborative partnership between myself, the senior client stakeholders and the account owners. Thus ensuring that all activities & KPIs, both in the marketing plan and wider Auto Trader activity, were aligned to overall customer objectives. During this role, I was responsible for the management, growth and retention of circa £1.25m worth of digital marketing revenue.

Digital Marketing Business Development Manager

• Jan 2013 - Jul 2015

Responsible for creating best in class integrated search marketing strategies for Auto Trader’s Tier 1 & 2 large retailer customers, focusing upon core search channels including SEO, PPC and display, and advising upon more customer-centric channels such as social media.I successfully grew digital marketing revenue, whilst defending core classified revenue, thereby achieving both strategic and commercial objectives.The mixture of unrivaled access to automotive insights and in depth search marketing knowledge enabled delivery of positive customer ROI and subsequent revenue growth in excess of £1m annually.

Digital Marketing Consultant

• Sep 2011 - Jan 2013

- Awarded ‘Employee of the Year’ at the DMS Awards, July 2012.- Awarded ‘RAZSOR Specialist of the Year’ at the TMG Awards, September 2012.RAZSOR.com is part of Trader Media Group and is the UK’s leading supplier of Digital Marketing Solutions to the automotive industry. I was promoted after a successful secondment within Trader Media Group to be 1 of 6 Digital Marketing Consultants in the UK to be responsible for the sales strategy and client acquisition for the RAZSOR business across London, the South East and East Anglia.Responsibilities include delivering strong and robust digital marketing strategies for automotive businesses through market leading digital marketing solutions, ensuring that we deliver rapid growth whilst delivering a first class service to our customers. Product portfolio includes website creation, SEO, PPC and Social Media campaigns and wider online (classified) advertising.Deployment is achieved through creating and presenting strong proposals based on clients’ requirements and targets, and then building websites designed for conversion and best practice on-site SEO performance, creating effective off-site SEO and PPC campaigns and creating compelling content in the social space to ensure proposed results are achieved.Responsible for training, coaching and supervising a team of 16 Account Executives to ensure targets are regularly exceeded and the product portfolio is correctly presented to each client.

Business Consultant

• Nov 2010 - Oct 2011

Responsible for creating budget-aware digital advertising packages that would achieve maximum exposure in clients’ desired target market and also hit their revenue projections.Responsibilities included the proposal and successful acquisition of new business agreements for AutoTrader.co.uk across the Home Counties. As a Business Consultant, I was tasked with presenting Auto Trader’s product portfolio to the decision-makers of SMEs and large Franchise Groups, advising clients on brand development, classified advertising, website improvement and on-site and off-site SEO strategies.

Businesss Development/Recruitment Consultant

• Jul 2009 - Nov 2010

I was responsible for developing a ‘cold’ temporary desk during the peak of the recession. Managed to increase business from £600 gross profit per week (approximately 11 temporary workers out per week) to £4500 gross profit (approximately 70 temporary workers at peak) in just 8 weeks. Increased client base by 100% in 3 months, and transformed a predominately Industrial desk into a 50/50 split of Commercial and Industrial clients. As a result, I was awarded ‘Top Sales Temporaries Consultant of the Month’ in October 2009.

Recruitment Consultant

• Aug 2007 - Jul 2009

I was responsible for both temporary and permanent positions within the commercial sector. Created a highly successful commercial desk from scratch – billed £15k worth of permanent placement fees in my first 3 months of employment. Also secured a sole supplier agreement with a large market research agency, resulting in over £150k client spend within 6 months from September 2007 - March 2008. I was responsible for both temporary and permanent positions within the commercial sector. Created a highly successful commercial desk from scratch – billed £15k worth of permanent placement fees in my first 3 months of employment. Also secured a sole supplier agreement with a large market research agency, resulting in over £150k client spend within 6 months from September 2007 - March 2008.