Experience

ORTHOCOLORADO HOSPITAL

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • 2016 - Present

  • Manage $1.2 million marketing budget; oversight of strategic plan, performance metrics tracking, stakeholder updates • Direct third-party agencies in creative execution and budgeting for FY17-19 campaigns with Denver Bronco Emmanuel Sanders: TV, radio, print, web, social, digital, events • Oversee brand management for all internal/external marketing communications including development of brand graphic standards and messaging platform • Creative and tactical oversight for video storytelling: patient testimonials, physician/surgical education, staff/service promotional messaging • Direct event and seminar planning and execution including venue coordination, registration, event promotion, program content, and promotional giveaways • Oversee orthopedic service line marketing for Avista Adventist Hospital, Longmont United Hospital, St. Anthony North Hospital, St. Anthony Summit Medical Center • Manage third-party agencies and freelance staff in creation/execution of orthopedic marketing: direct mail, print, transit, web, digital, social media, collateral • Direct marketing launch of health care system’s first sports medicine clinic: logo development, web, print, direct mail, digital, e-blasts, Pandora, billboards, social media, sports arena scoreboard messaging, marketing collateral, VIP reception • Manage marketing messaging and budgeting for expansion of pain management network: web content, consumer-facing, and physician-facing marketing collateral



St. Anthony Hospital

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Communications Manager

  • 2012 - 2016

  • Public information officer for 224-bed Level I trauma hospital — home of Flight For Life Colorado and flagship facility for Centura Health’s 17-hospital network. • Website management, including content strategy and oversight of search engine optimization and search engine marketing • Manage metrics tracking for direct mail customer relationship management campaigns using Healthgrades CRM database • Oversight of social media messaging: Facebook, Twitter, YouTube • Direct external/internal communications: messaging strategy and development of employee/physician newsletters, talking points, quarterly community magazine, press releases, patient story videos, digital signage • Manage executive scripting, presentations, videos, collateral for hospital board, hospital foundation, key stakeholder events



Loralee Sturm Communications & Marketing

• Lakewood, Colorado

• Founder, Communications Marketing Consulting

  • 2005 - 2012

  Freelance copywriting and project management — specializing in messaging strategy, marketing collateral, newsletters, press releases, speeches, video scripts, special event promotions, website design and content management • Hat Trick Creative: Clients — Hunter Douglas, Western Union, Medical Group Management Association • Zoop Creative: Clients — ING Direct, Commerce Bank, First Data • Colorado Department of Public Health & Environment, Office of Communications: public relations support, web and social media support, employee communications • Exempla Good Samaritan Medical Center: physician, volunteer, hospital foundation communications



Exempla Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Publications Manager

  • 2003 - 2005

  • Marketing communications: responsible for hospital service line messaging, marketing collateral, web content • Internal communications: oversight of employee/physician newsletters and system-wide quality improvement messaging • Marketing communications: responsible for hospital service line messaging, marketing collateral, web content • Internal communications: oversight of employee/physician newsletters and system-wide quality improvement messaging



McClain Finlon Advertising

• Advertising Services
• 1 - 100 Employee

• Senior Copy Strategist

  • 1999 - 2002

  • Managed QwestDex creative team — $1.5 million annual budget, produced 2,000+ collateral pieces annually, covering 275 markets across 14-state region • Product marketing: QwestDex, Qwest Wireless, Johns Manville, Xcel Energy, Sun Microsystems, StorageTek • Managed QwestDex creative team — $1.5 million annual budget, produced 2,000+ collateral pieces annually, covering 275 markets across 14-state region • Product marketing: QwestDex, Qwest Wireless, Johns Manville, Xcel Energy, Sun Microsystems, StorageTek