Loraine Hillyer
Senior Content Marketing Manager at Hometap- Claim this Profile
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Bio
Experience
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Hometap
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United States
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Financial Services
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100 - 200 Employee
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Senior Content Marketing Manager
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Jan 2021 - Present
Boston, Massachusetts, United States
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Content Marketing Manager
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Aug 2019 - Jan 2021
Boston, MA
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Simplilearn
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United States
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E-Learning Providers
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700 & Above Employee
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Content Marketing & Social Media Manager
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Apr 2017 - Aug 2019
San Francisco, CA As Content Marketing & Social Media Manager for Simplilearn, I work alongside writers, instructors and industry veterans to produce content around the 400+ courses we offer. I collaborate with internal and external business partners to produce high-quality, engaging content, including social media copy, blogs, website copy, email campaigns, landing pages, newsletters, etc. I edit content to ensure consistent internal and external communication of global brand, messaging, tone and voice… Show more As Content Marketing & Social Media Manager for Simplilearn, I work alongside writers, instructors and industry veterans to produce content around the 400+ courses we offer. I collaborate with internal and external business partners to produce high-quality, engaging content, including social media copy, blogs, website copy, email campaigns, landing pages, newsletters, etc. I edit content to ensure consistent internal and external communication of global brand, messaging, tone and voice across all marketing efforts, build and nurture the company's social media presence, and measure social media marketing effectiveness with analytics platforms. Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training in cloud computing, data science, digital marketing, project management, cyber security, and more of today's most in-demand technical skills. Show less
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Smart Meetings
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United States
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Hospitality
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1 - 100 Employee
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Content Chief
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Jan 2016 - Dec 2016
Sausalito, CA As content chief for Smart Meetings, I oversaw editorial planning for our monthly print magazine and digital edition, as well as our growing inventory of online content, SmartTV video series, webinar series and more, ensuring we delivered the highest quality content to meeting planners, event professionals and destination management organizations.
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Praetorian Digital
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United States
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Information Services
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1 - 100 Employee
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Assistant Managing Editor
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Apr 2015 - Dec 2015
San Francisco Bay Area As Assistant Managing Editor for Praetorian Digital, my main focuses included coordinating coverage efforts across our six main websites to ensure consistency and to maximize collaboration with our editors. I regularly performed cross-vertical reviews of each site's social media efforts, eNews output, and online original content to ensure both quality and consistency. As we grow and develop new processes, I helped each editor to implement a standard procedure in order to streamline… Show more As Assistant Managing Editor for Praetorian Digital, my main focuses included coordinating coverage efforts across our six main websites to ensure consistency and to maximize collaboration with our editors. I regularly performed cross-vertical reviews of each site's social media efforts, eNews output, and online original content to ensure both quality and consistency. As we grow and develop new processes, I helped each editor to implement a standard procedure in order to streamline those processes. I researched and prototyped new editorial products and opportunities, including potential expansion to alternative content formats like eBooks and digital editions, as well as analytics services in order to evaluate what's the right fit for our editorial team. I assisted the Head of Content with department management, from meeting coordination to leading hiring for select positions within the team.
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Associate Editor
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Jan 2014 - Apr 2015
San Francisco Bay Area As Associate Editor for PoliceOne.com, I edit columns from a wide array of public safety experts and law enforcement veterans, create and develop original content, news features, case studies, and product coverage, and maintain a very active social media community. Praetorian Digital is the leading online media company for the public safety market, and was most recently recognized as the U.S. Chamber of Commerce's 2013 Small Business of the Year. PoliceOne provides law… Show more As Associate Editor for PoliceOne.com, I edit columns from a wide array of public safety experts and law enforcement veterans, create and develop original content, news features, case studies, and product coverage, and maintain a very active social media community. Praetorian Digital is the leading online media company for the public safety market, and was most recently recognized as the U.S. Chamber of Commerce's 2013 Small Business of the Year. PoliceOne provides law enforcement-specific resources designed to help officers be safer, be more effective and better protect their communities.
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Editorial Assistant
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Oct 2012 - Jan 2014
San Francisco Bay Area Write, edit, and post stories across Policeone.com Upload videos to P1's sister site Maintain PoliceOne's social media pages Generally maintain and update the site
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Writer
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Jul 2011 - Nov 2013
Conduct interviews, write, edit, and schedule photo shoots for the non-profit sector of the Western Edition.
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American Career Institute
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Education Management
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1 - 100 Employee
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Administrative Assistant
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Jul 2010 - Dec 2010
Track, file, and record transcripts Direct phone calls from students to admissions representatives Write and send acceptance letters and tuition balances Maintain organized, smooth-running office
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Writer / Reporter
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Jan 2010 - May 2010
Created, researched, reported, and wrote a bi-weekly beat on local professors Brainstormed news topics at weekly meetings Videotaped interviews and edited content for website
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Administrative Assistant
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Jan 2008 - May 2010
Scheduled appointments with clients Directed a high volume of phone calls Maintained color history database Asisted managers as needed
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Communications and Development Intern
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Jun 2009 - Aug 2009
Hatfield, MA Scheduled appointments with local food banks and pantries Interviewed families for online features/projects Developed The Stories About Hunger Project Tracked media hits online and in local newspapers Wrote and edited features for Food Bank website
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The Massachusetts Daily Collegian
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United States
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Newspaper Publishing
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1 - 100 Employee
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Writer / Reporter
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Sep 2006 - May 2008
Amherst, MA Developed story ideas at weekly meetings Reported and wrote current news stories Edited, fact-checked, and researched news stories
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Education
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University of Massachusetts Amherst
Bachelor of Arts, English, Journalism -
East Bridgewater High School