Kelsey Thomas

Data Engineer at ShootProof
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English -

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Credentials

  • Accounting Fundamentals
    Corporate Finance Institute
    Dec, 2022
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training (2021)
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Learning Google Tag Manager
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Digital Marketing
    Skillsoft
    Jan, 2017
    - Nov, 2024
  • Learn SQL
    Codecademy
    Jan, 2017
    - Nov, 2024
  • Beer Merchant 201
    MillerCoors
    Nov, 2016
    - Nov, 2024
  • Beer Merchant 101
    MillerCoors
    Jan, 2014
    - Nov, 2024
  • Improving Managerial Effectiveness
    MillerCoors
    Jan, 2014
    - Nov, 2024
  • Certified Nursing Assistant
    Lanier Technical College
    Jan, 2006
    - Nov, 2024
  • Cicerone Beer Server
    Cicerone Certification Program
  • HTML
    Codecademy

Experience

    • United States
    • Photography
    • 1 - 100 Employee
    • Data Engineer
      • Nov 2021 - Present

    • Data Analyst
      • Jan 2021 - Nov 2021

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Analytics Manager
      • Jan 2019 - Jan 2021

      Strategic projects, project management, and a robust mix of standard and ad-hoc reporting and insights for sales and marketing leadership. I own and maintain a SQL based suite of sales facing reports, including implementing annual or as-needed modifications to ensure they reflect current business priorities. I also work heavily in Salesforce, building and maintaining sales-facing dashboards and reports and occasionally implementing minor configurations and enhancements. Notable key projects: - Created a multi-touch linear attribution model to understand the impact and effectiveness of various digital marketing touches- Overhauled and massively scaled up the process by which the organization tracks and measures conversion of closed won opportunities into actual sales out the door Show less

    • Sales Enablement Manager
      • Apr 2017 - Jan 2019

      I manage a portfolio of customer-centric reporting for sales and sales leaders, including Salesforce dashboards and SQL-based reports. This involves maintaining the underlying SQL database, and ranges from reporting of opportunities, actuals vs. targets, and progress toward key initiatives, to tracking larger objectives such as full year performance benchmarking for KCP sales teams. I also provide analysis to inform key strategic decisions and frequently work with diverse teams on special projects. Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Tenth & Blake Beer Merchant
      • Mar 2016 - Dec 2016

      Responsible for growing the craft & import portion of the MillerCoors portfolio in 3 distributor footprints encompassing roughly 8,800 accounts from metro-Atlanta to Athens. I work closely with on- and off-premise sales teams and distributor management to drive distribution and volume results.

    • Revenue Management Analyst
      • Dec 2014 - May 2016

      Identified opportunities to sell more beer more profitably to more people in my market of Alabama, Georgia, and Tennessee.Cultivated advanced Excel skills that allowed me to effectively analyze large amounts of data and present actionable insights in functional, easy to understand formats for a broader sales audience.Created selling tools based on identified opportunities to help distributors close gaps. Set goals to drive volume and distribution and track progress toward those goals.Performed after action reviews of major incentives and programs.Created and monitored progress towards volume and financial plans for each calendar year, including a $28MM annual price promotion budget.Explored market drivers, prepared for hurdles, and was a dependable source of information and insights for my team and the broader organization. Show less

    • On Premise Sales Manager
      • Oct 2013 - Dec 2014

      Hired, trained, and led a team of 7 on-premise sales reps across Alabama, Georgia, and Tennessee. My team beat general market volume trend by +6.3% in 2014.

    • On Premise Sales Representative
      • Jun 2012 - Oct 2013

      I called on key on-premise accounts across the greater Atlanta area, gaining distribution and growing volume of MillerCoors brands. In this role I developed strong selling and time management skills, formed influential relationships with account decision makers and distributor salespeople, and managed tactical and sampling budgets.

Education

  • Clemson University
    Master’s Degree, Marketing
    2011 - 2012
  • Shorter College
    Bachelor’s Degree, Economics
    2007 - 2011
  • Regent's University London
    Study Abroad Semester, International Economics
    2010 - 2010

Community

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