Experience

American Subcontractors Association of Central Pennsylvania

• Non-profit Organization Management
• 1 - 100 Employee

• Executive Director

  • Sep 2013 - Present

  Day-to-day administration of all aspects of running a not-for-profit construction trade association, including but not limited to, support of executive committee and board of directors and all task forces, financial management, preparing budgets, strategic planning, interaction with members, potential members and other related construction entities, recruitment of new members, legislative monitoring, keeping members up-to-date on issues affecting their industry, meeting and special event programming and set-up, updating website and social media, creating all communications including bi-weekly e-newsletter, marketing and public relations, liaison with national association and other industry trade associations, and other duties as requested by the executive committee or board of directors. Show less



LW Marketing Communications

• Advertising Services

• Marketing Communications Consultant

  • Oct 2015 - Present

  Provides marketing communications counsel and support to clients. Specialties include, but are not limited to: collateral and publication design and development, design and editing, event planning and management, presentation development, social media management, strategy and execution, website management, e-mail marketing. Provides marketing communications counsel and support to clients. Specialties include, but are not limited to: collateral and publication design and development, design and editing, event planning and management, presentation development, social media management, strategy and execution, website management, e-mail marketing.



Varsity

• United States
• Advertising Services
• 1 - 100 Employee

• Mature Market Specialist

  • Nov 2012 - Jul 2013

  A division of the Pavone Marketing Group Manage day-to-day communications needs of clients within the firm’s mature market division Develop strategy and overseeing implementation of campaigns and tactics; manage overall budgets for both clients on retainer and project-based initiatives Work closely with Public Relations, Interactive, Creative and Digital teams to manage workflow and progress from inception through final delivery for a variety of print, radio and digital projects as well as the initial branding process Ensure client expectations, deadlines and brand standards are reflected in day-to-day marketing, PR and social media efforts Construct estimates and timelines for agency activity and communicate those estimates with clients Manage client relationships, project budgets, scope and schedules Clients include: Asbury Communities, The Asbury Group, Meadowood, Chapel Pointe, Peconic Landing, The Highlands at Wyomissing, Edenwald, LeadingAge Wisconsin, Our Lady of Fatima Villa. Show less



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Food Service Marketing Manager

  • Nov 2005 - Nov 2012

  Manage marketing and communications functions, overseeing the marketing at a $5 million unit and nine-account district four Unit Marketing Specialists/Managers and two Marketing Interns. Direct brand management, PR, media relations, corporate positioning, product and venue launches, advertising, sales collateral and development of new district-wide programs and initiatives. Manage marketing and communications functions, overseeing the marketing at a $5 million unit and nine-account district four Unit Marketing Specialists/Managers and two Marketing Interns. Direct brand management, PR, media relations, corporate positioning, product and venue launches, advertising, sales collateral and development of new district-wide programs and initiatives.



Pepsi Bottling Ventures

• United States
• Food and Beverage Services
• 700 & Above Employee

• On Premise Sales Representative

  • Jan 2004 - Nov 2005

  Maintained the customer satisfaction of existing accounts, closing new accounts and expanding client base through cold calling, customer inquiries, etc. Created equipment move orders, site surveys for all fountain, vending & cooler equipment installation and new customer product delivery set-ups. Maintained the customer satisfaction of existing accounts, closing new accounts and expanding client base through cold calling, customer inquiries, etc. Created equipment move orders, site surveys for all fountain, vending & cooler equipment installation and new customer product delivery set-ups.



Maid-Rite Steak Company, Inc.

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales & Marketing Assistant

  • 2002 - 2004

  Worked directly for Vice President of Sales Arranged business trips, fulfilled sales materials requests, created business correspondence and spreadsheets, handled planning of promotional events, food shows, marketing programs, etc. Coordinated on-site plant tours for brokers and potential or established customers. Business Internship included additional marketing/direct sales opportunities. Worked directly for Vice President of Sales Arranged business trips, fulfilled sales materials requests, created business correspondence and spreadsheets, handled planning of promotional events, food shows, marketing programs, etc. Coordinated on-site plant tours for brokers and potential or established customers. Business Internship included additional marketing/direct sales opportunities.