Experience

BMI Group Danmark

• Denmark
• Wholesale Building Materials
• 1 - 100 Employee

• Nordic Customer Loyalty Programme Manager

  • Aug 2022 - Present

  Responsible for development of BMI RoofPro in the nordic countries. Responsible for development of BMI RoofPro in the nordic countries.



PlusKort. - Fagbevægelsens Fordelsprogram A/S

• Marketing Manager

  • Aug 2014 - Aug 2022

  Responsible for the marketing of PlusKort (former LO Plus) including: - Strategy - Budget - Direct marketing campaigns - Advertising in magazines - Development and maintence of digital platforms (web, mobile, mobile App) together with agencies - Email and app push marketing, automation and flows - Social media/SoMe - Contact to web agency and advertising agency - Responsible for the coopertation with Entercard and development of the PlusGuldkort (Mastercard) - Securing GDPR implementation in both front- and backend of all business systems - Key account for the 19 unions and development of the coopereration - Staff responsibility Show less

• Marketing Coordinator

  • Jul 2007 - Aug 2014

  Responsible for the marketing of LO Plus including:- Strategy- Budget- Direct marketing campaigns- Webmaster- E-newsletters- Advertising in magazines- Contact to web agency and advertising agencyLO Plus is a benefit program for union members (eg. 3F, Dansk Metal and FOA).



Traceworks

• Denmark
• Software Development

• Project Coordinator

  • Feb 2005 - Jun 2007

  Email newsletters, SEM, support for sales department, CRM development, misc. adm. assignments, e.g. sales forecast, invoicing, budget control, reporting to management. Email newsletters, SEM, support for sales department, CRM development, misc. adm. assignments, e.g. sales forecast, invoicing, budget control, reporting to management.



Leandersen ApS

• Project Coordinator

  • 2003 - 2005

  Email marketing strategies, permission marketing, Multi-channel-marketing, direct mail activities - basically all kind of combinations of online and offline marketing. All with a focus on Most Wanted Response and effect analysis. And of course PR-activities, product sheets and seminars. Email marketing strategies, permission marketing, Multi-channel-marketing, direct mail activities - basically all kind of combinations of online and offline marketing. All with a focus on Most Wanted Response and effect analysis. And of course PR-activities, product sheets and seminars.