Experience

Transak

• United States
• Financial Services
• 1 - 100 Employee

• Product (Web3)

  • Jun 2023 - Present

  Bangalore Urban, Karnataka, India



RoverX

• Blockchain Services
• 1 - 100 Employee

• Product Manager

  • Aug 2022 - May 2023

  Pivoted from Defy to RoverX. Bringing NFTs to your mobile with RoverX - the NFT super app. Clarification: We have pivoted twice till now. It's the same company and the team, currently working on our 3rd product.

• Product Manager - Defy

  • Sep 2021 - Nov 2022

  Bengaluru, Karnataka, India • Pivoted from Walrus to Defy • Built Defy from scratch in 2 months and led the marketing efforts to scale it to 200K+ users within 6 months of operations • Led 14-person team across design, tech and CS team from product conception through launch and further iterations • Developed the product definition, vision and strategy by doing thorough competition analysis, user and market research • Spearheaded growth initiatives like influencer marketing, digital marketing, brand… Show more • Pivoted from Walrus to Defy • Built Defy from scratch in 2 months and led the marketing efforts to scale it to 200K+ users within 6 months of operations • Led 14-person team across design, tech and CS team from product conception through launch and further iterations • Developed the product definition, vision and strategy by doing thorough competition analysis, user and market research • Spearheaded growth initiatives like influencer marketing, digital marketing, brand partnerships with CRED, Rapido, Hotstar, etc • Crafted a new product category “Baskets” for making it easy for newcomers to invest in crypto assets and scaled it to $5M AUM • Identified a problem across platforms & took the initiative to integrate with multiple payment gateways for better user experience • Managed full recruitment cycle and strengthened the product and design team from 2 to 8 members

• Product Manager - Walrus

  • May 2021 - Dec 2021

  • Worked directly with co-founder to define and execute the product roadmap & strategy and scale it from 100K to 800K+ users • Grew all metrics like GTV, DAU, MAU, etc by 30x in 3 months by building and strategically executing the product roadmap • Transformed onboarding funnel to increase the conversion rate from 65% to 85% by redesigning the entire sign-up experience • Took rewards program from concept-to-launch, closely worked with the design team to build a great UI/UX and with the… Show more • Worked directly with co-founder to define and execute the product roadmap & strategy and scale it from 100K to 800K+ users • Grew all metrics like GTV, DAU, MAU, etc by 30x in 3 months by building and strategically executing the product roadmap • Transformed onboarding funnel to increase the conversion rate from 65% to 85% by redesigning the entire sign-up experience • Took rewards program from concept-to-launch, closely worked with the design team to build a great UI/UX and with the tech team to solve technical issues for easy implementation; scaled it to more than 100K+ hits/day and 10K+ DAU • Created a referral program for product-led growth which helped acquired 75K+ new users and accounted for 25% of daily sign-ups • Improved the activation rate by 5X and month-on-month retention by 10% over a period of 4 months by leveraging data analytics • Designed an easy sign-up process and managed complete end-to-end operations for Walrus card which was bought by 30K+ users



GulfTalent

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Associate Product Manager

  • Aug 2020 - Mar 2021

  Dubai, United Arab Emirates Worked directly with the Managing director to define the product roadmap and oversee all product-centric decisions as a product owner. • Launched the flagship Premium product with optimized user journeys on the mobile app, which led to a 10% increase in revenue • Boosted orders and revenue by 7% by integrating PayPal as an additional payment option on both web and app • Integrated a system internally to post jobs on site through XML feed and created a setup for sending… Show more Worked directly with the Managing director to define the product roadmap and oversee all product-centric decisions as a product owner. • Launched the flagship Premium product with optimized user journeys on the mobile app, which led to a 10% increase in revenue • Boosted orders and revenue by 7% by integrating PayPal as an additional payment option on both web and app • Integrated a system internally to post jobs on site through XML feed and created a setup for sending auto-generated promotion emails saving 5+ manhours of multiple employees across tech and admin team • Analyzed A/B testing results repeatedly to deploy better UX, which resulted in a 24% higher sales conversion rate • Developed an algorithm for Top CV recommender for clients, leading to a 10% increase in application view rate • Optimized a user journey for the Premium product, resulting in a 30% increase in CTR and a 2X increase in page views • Applied data modelling to analyze 30+ metrics and 10+ interviews spread across 10 industries for an article Show less



IIFL (India Infoline Group)

• India
• Financial Services
• 700 & Above Employee

• Finance and Marketing

  • Apr 2020 - May 2020



Mudraksh & McShaw Advisory LLP

• India
• Financial Services
• 1 - 100 Employee

• Quantitative Analyst

  • Apr 2020 - May 2020



WorldQuant

• United States
• Financial Services
• 700 & Above Employee

• Quantitative research consultant

  • Jan 2019 - Nov 2019

  Awarded research consultant position by demonstrating outstanding performance in IIT Bombay Aplhathon’18 Identified alpha signal and building stock movement predictor by researching financial literature and diverse datasets



Edelweiss Tokio Life Insurance

• India
• Insurance
• 700 & Above Employee

• Data Analyst

  • May 2019 - Jul 2019

  Mumbai, Maharashtra, India Developed Business intelligence (BI) solutions required for analytics and reporting of the business done in insurance domain • Built a business quality scorecard to report and analyze zone, channel and region level business of the firm using Tableau • Automated and streamlined the process to capture data from the Oracle server using SQL, saving 4 man-hours a day • Designed complex algorithms and reported detailed data analysis for 8 quality check metrics in the insurance industry •… Show more Developed Business intelligence (BI) solutions required for analytics and reporting of the business done in insurance domain • Built a business quality scorecard to report and analyze zone, channel and region level business of the firm using Tableau • Automated and streamlined the process to capture data from the Oracle server using SQL, saving 4 man-hours a day • Designed complex algorithms and reported detailed data analysis for 8 quality check metrics in the insurance industry • Performed in-depth examination of source systems using MS Excel to examine the quality of the outcomes of the report Show less



Soulflower Co Ltd

• India
• Manufacturing
• 1 - 100 Employee

• Ecommerce and Digital Manager - Internship

  • May 2018 - Jul 2018

  Mumbai Area, India • Optimized digital marketing platforms by analysing traffic sources and behaviour after a thorough literature study and developed informative content and advertising campaigns for a premium brand of hair and skin care products • Administered and enhanced the brand content on Amazon Seller central leading to a 2-fold increase in conversions • Created advertising campaigns on Google, Amazon and associated networks using Google Ad words editor and optimized running campaigns by regular… Show more • Optimized digital marketing platforms by analysing traffic sources and behaviour after a thorough literature study and developed informative content and advertising campaigns for a premium brand of hair and skin care products • Administered and enhanced the brand content on Amazon Seller central leading to a 2-fold increase in conversions • Created advertising campaigns on Google, Amazon and associated networks using Google Ad words editor and optimized running campaigns by regular traffic analysis through Google analytics and Amazon marketing services • Successfully implemented influencer marketing to increase the reach of social media handles by 20% Show less