Coordinador de marketing Visual Trans

• May 2021 - Present

Responsable de estrategia, definición y planificación de marketing para la división Visual Trans. - Definición, análisis y seguimiento de la estrategia de marketing - Posicionamiento de marca y plan de desarrollo - Coordinación de estrategias de inbound marketing - CRM - Estrategia de gestión comercial y funnel de ventas - Analítica de negocio - CRO - Optimización de conversiones - Generación de oportunidades de venta (Lead Generation) Responsable de estrategia, definición y planificación de marketing para la división Visual Trans. - Definición, análisis y seguimiento de la estrategia de marketing - Posicionamiento de marca y plan de desarrollo - Coordinación de estrategias de inbound marketing - CRM - Estrategia de gestión comercial y funnel de ventas - Analítica de negocio - CRO - Optimización de conversiones - Generación de oportunidades de venta (Lead Generation)

Head of marketing

• May 2021 - Present

Responsible for marketing strategy, definition, and planning for Visual Trans, a Visual MS division. - Definition, analysis, and monitoring of the marketing strategy. - Brand positioning and development plan - Inbound marketing strategies - Analytics - Lead Generation - CRM - B2B Sales strategy - CRO - Conversion Optimisation Responsible for marketing strategy, definition, and planning for Visual Trans, a Visual MS division. - Definition, analysis, and monitoring of the marketing strategy. - Brand positioning and development plan - Inbound marketing strategies - Analytics - Lead Generation - CRM - B2B Sales strategy - CRO - Conversion Optimisation

Digital Marketing Project Manager

• May 2019 - May 2021

Design and supervision of marketing plans and digital strategies for large national and international accounts in the tourism, biotechnology and construction sectors, among others. We help companies to achieve their objectives using the most appropriate digital strategies. Among the most used: inbound marketing, content marketing, SEM, PPC and Social Paid Media among others. Thanks to a talented team of digital content development, growth marketing and lead generation, we manage digital reputation and provide advice to improve brand perception and increase sales. We use CRM tools such as Salesforce Social Studio, Hootsuite or Hubspot. Winners of the IPRA Golden World Awards 2021 IPRA International Public Relations Association. Our joint exploration of the #fakenews phenomenon with the Faculty of Information Sciences UCM of the Complutense University of Madrid won the world's most prestigious international communication and PR award: Show less

Project Manager Marketing and Multimedia

• Jul 2016 - May 2019

Head of audiovisual and multimedia area. Celta Media TV Manager.Team management. Design and implementation of marketing campaigns: supporters campaigns, Launch of official equipment, change of corporate image, presentations of players and coaches, commercial agreements and institutional events, among others.In my 3 years in the Marketing Department of the Celtic RC we have successfully made the change of the corporate image of the club, as well as the launch of new brands associated with the headquarters. We have implemented a new line of business and a new brand focused on the service sector, with restaurants, clothing stores, sports clinic. Some successes of this stage in which I have participated directly:- Awarded in the National Marketing Awards 2018- Doubled the number of followers on social networks in 3 years: from 400,000 to more than 1 million in 2019- We achieved that the word Afouteza was chosen the word of the year in Galicia (2017)- Increase audiovisual activity and content generation by 300% between 2016 and 2019- More than 1,800,000 minutes of live video consumed in 2018Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholdersExperience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channelsExperience of briefing a design studio and/or creative process execution Show less

Head of Communications at the Celta de Vigo Foundation

• Sep 2013 - Jun 2016

Head of Communications at the Celta de Vigo Foundation, an entity dependent on RC Celta. Management and coordination of the company's internal and external communication.Design, strategy and implementation of the entity's social networks as well as management, design and development of sportive and social activities such as Summer Camps, School Workshops, Player Visits, Institutional events...Throughout my three years in the entity we have achieved:- Triple the number of participants in Summer Campus: from 400 in 2013 to more than 1200 in 2016.- Place the popular race "Invasión Celeste" among the most popular in the city, with more than 1500 participants per year.- Launch the Celta Integra project for people with disabilities, awarded by the Xunta for its work of social integration through sport. - Launch of the Foundation's new website and subsequent integration with the Celtic CR website. Show less

Productor audiovisual freelance

• 2011 - 2013

Diseño, desarrollo y producción audiovisual. Especializado en eventos deportivos y publicidad. Diseño, desarrollo y producción audiovisual. Especializado en eventos deportivos y publicidad.

Redactor, responsable de contenidos

• Apr 2011 - Jan 2012

Gestión de contenidos de la revista gratuita DamosMás Vigo Vale. Gestión de contenidos de la revista gratuita DamosMás Vigo Vale.

Redactor

• Jan 2011 - Apr 2011

Producción y comunicación

• Jan 2010 - Dec 2010

Labores de producción audiovisual. Desarrollo y creación de proyectos audiovisuales, principalmente dirigidos al mundo de Internet. Comunicación externa, labores de community manager y gestión de la información. Labores de producción audiovisual. Desarrollo y creación de proyectos audiovisuales, principalmente dirigidos al mundo de Internet. Comunicación externa, labores de community manager y gestión de la información.

Comunicación interna y externa

• Jan 2007 - Jun 2007

Labores de comunicación interna y externa. Encargado de comunicación del Plan Nacional de Regadíos gestionando la información al respecto y redactando noticias para el sitio web y para la revista oficial de la empresa. Labores de comunicación interna y externa. Encargado de comunicación del Plan Nacional de Regadíos gestionando la información al respecto y redactando noticias para el sitio web y para la revista oficial de la empresa.

Redactor

• Jun 2006 - Sep 2006

Labores de redacción y locución en radio. Asistencia a ruedas de prensa y redacción de noticias sobre temática social, política y deportes. Labores de redacción y locución en radio. Asistencia a ruedas de prensa y redacción de noticias sobre temática social, política y deportes.