Experience

Craft Services

• United States
• Music
• 1 - 100 Employee

• Full Service Crowdfunding & Music Strategy

  • Aug 2016 - Present

  Owner/Operator of a full-service crowdfunding & music strategy company that specializes in: • Kickstarter/Crowdfunding Project Management, Marketing, & Consultation (consulted projects have collectively generated over $1.3M in crowdfunding to date) • Artist Management Services & Career Development • Brand Partnerships & Sponsorship Opportunities • Events & Marketing Activations Owner/Operator of a full-service crowdfunding & music strategy company that specializes in: • Kickstarter/Crowdfunding Project Management, Marketing, & Consultation (consulted projects have collectively generated over $1.3M in crowdfunding to date) • Artist Management Services & Career Development • Brand Partnerships & Sponsorship Opportunities • Events & Marketing Activations



Kickstarter

• United States
• Software Development
• 100 - 200 Employee

• Member of Music Team

  • Aug 2016 - Dec 2017

  As part of Craft Services consulting Kickstarter Music - • Developed and maintained Nashville market for Kickstarter Music • Maintained Nashville marketing budgets, including travel and expenses • Developed, maintained, and executed presentations and materials • Cultivated and maintained business relationships with artists, managers, record labels, music publishers, publicists, brand managers, advertising agencies, and media outlets • Extensively traveled on behalf of Kickstarter to conferences, events, and customer visits • Managed events on-site, where appropriate Show less



Yep Roc Music Group

• United States
• Musicians
• 1 - 100 Employee

• Partnership & Strategic Development Manager

  • Nov 2005 - Aug 2016

  • Created and developed the first ever Partnership & Strategic Marketing department for Yep Roc • Founded Yep Roc offices in New York, NY and Nashville, TN • Generated over $250,000 in sponsorship dollars for Yep Roc in current role • Partnered Yep Roc artists with national & local brands including (but not limited to) Intel, Toyota, John Varvatos, Bose, Lagunitas Brewing, Spotfy, and Pandora • Established Redeye Residency at SXSW (Sponsored pop-up recording studio) • Created and maintained partnership budgets, including travel and expenses • Developed, maintained, and executed presentations and materials • Negotiate all terms of sponsorship proposals • Cultivate and maintain business relationships with brand managers, advertising agencies, media outlets, artists, and managers • Extensively traveled on behalf of Yep Roc to conferences, events, and customers • Managed events on-site, where appropriate Show less



Redeye Worldwide

• United States
• Music
• 1 - 100 Employee

• Marketing Services Manager

  • Aug 2010 - Apr 2012

  • Managed marketing directives including retail promotions, press releases, eBlasts to customers, bi-weekly catalog creation, and extensive advertising opportunities• Created and maintained branding of Redeye Distribution in print and online• Maintained entire Marketing department budget, including travel and expenses• Created and operated first ever Redeye Marketing Services in-house advertising agency• Generated increased revenue for Redeye Marketing Services, resulting in $200,000 profit• Managed Marketing Services team, including coordinator and marketing interns• Extensively traveled on behalf of Redeye to conferences, events, and customers• Cultivated and maintained business relationships with media outlets, label operators, Redeye customers, artists, and managers Show less

• Project Manager

  • Jan 2009 - Aug 2010

  • Managed the sales and marketing directives for 15 Redeye distributed labels, including Yep Roc Records (Ranked #1 in overall sales) • Created marketing plans and controlled marketing budgets for a considerable, multiple label release schedule (Average of 8 releases per month)• Extensively traveled on behalf of the labels to conferences, events, and customers• Cultivated and maintained business relationships with label operators, artists, and managers

• Retail Sales and Marketing Manager

  • 2008 - 2009

  • Created marketing plans and controlled marketing budgets for all Yep Roc releases (Average of two releases per month)• Managed the Retail Sales and Marketing Coordinator• Worked primarily with retail owners and buyers for stores across the country (independent and corporate)• Developed and controlled all physical product and digital marketing initiatives• Extensively traveled on behalf of Yep Roc to conferences, events, and customers• Cultivated and maintained business relationships with Yep Roc customers Show less

• Digital Development Manager

  • 2006 - 2008

  • Created and maintained all digital and mobile marketing initiatives for all Redeye digitally distributed labels• Developed marketing programs and corresponded with all Digital Service Providers (iTunes, Amazon Mp3, eMusic, Rhapsody, Microsoft, et al)• Redlined and signed contracts for all digital business development• Extensively traveled on behalf of Redeye to conferences, events, and partners• Cultivated and maintained business relationships with all Redeye digital partners

• Direct To Consumer Order Processing Coordinator

  • Nov 2005 - Jan 2006

  • Processed orders and coordinated shipping of direct to consumer online sales• Organized invoices and maintained file systems/software• Handled all customer service related issues and quandaries



Revolution Media (WGMR)

• State College, PA

• Senior Account Executive

  • Jun 2003 - Oct 2005

  Senior Account Executive, Promotions Coordinator, Music Director, Assistant Program Director, Copywriter, Production Assistant • Introduced to company through internship • Managed several large advertising accounts including car dealerships • Generated $40,000 in revenue for WGMR • Negotiated all contracts with clients • Maintained sales territory of several counties • Coordinated and executed successful promotions • Scripted and produced hundreds of commercials for the station • Established and cultivated contacts with various record labels, both major and independent • Programmed and developed weekly commercial playlist • Programmed and implemented weekly alternative-specialty music show • On-air personality Show less