Loghan Laufenberg

Sr Specialist - Email and Mobile Marketing at St. Jude Children's Research Hospital - ALSAC
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Contact Information
us****@****om
(386) 825-5501
Location
Memphis, Tennessee, United States, US
Languages
  • English -

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Credentials

  • AdWords Certified
    Google

Experience

  • St. Jude Children's Research Hospital - ALSAC
    • United States
    • Philanthropic Fundraising Services
    • 200 - 300 Employee
    • Sr Specialist - Email and Mobile Marketing
      • Dec 2020 - Present

    • Email and Mobile Marketing Specialist
      • Feb 2017 - Dec 2020

      • Built emails using HTML code for 38 regions and 111 events, including high wealth donor events, on average each fiscal year• Create email marketing strategy for fitness programs and regional events• Initiate new strategic plans, templates and training for our field representatives • Establish training documents and implemented internal organizational structure for training future employees• Generate content based on customer perspective to ensure a smooth user experience across all digital efforts • Analyze email metrics and implementing testing to improve overall email performance by using Adobe Analytics, Exact Target and Team Raiser

  • Pink Coconut Boutique
    • United States
    • Retail
    • 1 - 100 Employee
    • Advertising & Graphic Design
      • Sep 2016 - Feb 2017

      • Designed and generated daily emails for list volumes of over 70,000 subscribers• Monitored email campaign performance throughout the day• Implemented testing and segmentation strategies into email marketing campaigns • Proposed and designed email template that was more user friendly and tested better with audience• Updated store’s website daily using Mozu/Kibo platform • Designed and generated daily emails for list volumes of over 70,000 subscribers• Monitored email campaign performance throughout the day• Implemented testing and segmentation strategies into email marketing campaigns • Proposed and designed email template that was more user friendly and tested better with audience• Updated store’s website daily using Mozu/Kibo platform

  • Signature: Branding • Strategy • Media
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • Sep 2015 - May 2016

      • Brainstormed project ideas for clients• Participated in launching client ideas• Maintained sample portfolio room • Brainstormed project ideas for clients• Participated in launching client ideas• Maintained sample portfolio room

  • The Daily Helmsman Newspaper
    • Advertising Production
      • Jul 2015 - May 2016

      • Strategized with clients to create display print ads for the campus newspaper• Prepared daily layout for news staff using Adobe InDesign• Logged ads’ print dates, sizes and costs in Microsoft Excel to keep inventory • Strategized with clients to create display print ads for the campus newspaper• Prepared daily layout for news staff using Adobe InDesign• Logged ads’ print dates, sizes and costs in Microsoft Excel to keep inventory

Education

  • The University of Memphis
    Journalism, Advertising
    2012 - 2016

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