Experience

Fivestory New York

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Digital Director

  • May 2021 - Present

  I am excited to be joining the team at Fivestory NY. Look here for updates and check the online or in-store boutiques out for a special assortment now including an excellent Pre-loved selection of product. I am excited to be joining the team at Fivestory NY. Look here for updates and check the online or in-store boutiques out for a special assortment now including an excellent Pre-loved selection of product.



Logan Fedder Consulting

• The Site Guru

  • Apr 2018 - Present



Pink Shirtmaker

• Digital Specialist

  • Oct 2019 - Mar 2020

  Lead development of site launch and digital operations for LVMH-backed relaunch of Pink Shirtmaker Brand Lead development of site launch and digital operations for LVMH-backed relaunch of Pink Shirtmaker Brand



Fendi

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Manager, US E-Commerce

  • Apr 2015 - Apr 2018

  Recruited to launch Fendi.com in 2015.Responsible for business analysis, site merchandising strategy development (including daily re-merchandising for all categories based on sales) and achieving aggressive sales growth goals for Fendi.com. Managed day-to-day site operations for Fendi.com (customer care, order management, website optimization). Recruited to launch Fendi.com in 2015.Responsible for business analysis, site merchandising strategy development (including daily re-merchandising for all categories based on sales) and achieving aggressive sales growth goals for Fendi.com. Managed day-to-day site operations for Fendi.com (customer care, order management, website optimization).



FURLA

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• US E-Commerce Manager

  • Mar 2013 - Apr 2015

  Lead and managed site for U.S. E-commerce business of premium global Italian leather goods brand, which contributed to global E-Commerce sales growth of over 41% Responsible for the management of the 2014 U.S. site redesign and launch Lead and managed site for U.S. E-commerce business of premium global Italian leather goods brand, which contributed to global E-Commerce sales growth of over 41% Responsible for the management of the 2014 U.S. site redesign and launch



Ideel Inc

• United States
• Retail
• 1 - 100 Employee

• E-Commerce Fashion Event Producer, Editorial & Special Sales

  • Feb 2010 - Dec 2012

  Produced and merchandised monthly trend-driven sales for 5 million members of daily Flash Sale SiteAchieved $50,000 - $100,000 in revenue per sale, meeting or exceeding sales goalsSupported creative teams in coordination of samples for all salesBuilt management and scheduling tools which became integrated into daily execution of all sales at ideeli.com Produced and merchandised monthly trend-driven sales for 5 million members of daily Flash Sale SiteAchieved $50,000 - $100,000 in revenue per sale, meeting or exceeding sales goalsSupported creative teams in coordination of samples for all salesBuilt management and scheduling tools which became integrated into daily execution of all sales at ideeli.com



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Sales Assistant, Teen Vogue/Vogue

  • 2007 - Jan 2010

  Organized sales and marketing materials for daily meetings with fashion brands and for international tripsPrepared Publisher and Sales Team for Paris Fashion Week (Fall 2009, Spring of 2010)Coordinated with Paris office to organize schedule and daily materials and for the Sales Team as well as marketing materials and background research for brands to be included in selling of ad-spaceEducation Organized sales and marketing materials for daily meetings with fashion brands and for international tripsPrepared Publisher and Sales Team for Paris Fashion Week (Fall 2009, Spring of 2010)Coordinated with Paris office to organize schedule and daily materials and for the Sales Team as well as marketing materials and background research for brands to be included in selling of ad-spaceEducation