Experience

HELiXrUS, Inc.
• South Korea
• Biotechnology Research
• 1 - 100 Employee
• Director(상무이사) BD/MD

  • May 2021 - Present


Thermo Fisher Scientific

• United States
• Biotechnology Research
• 700 & Above Employee

• APJ Regional Market Development Manager (수석)

  • Sep 2018 - Jul 2020

  - In charge of service and support marketing for life technologies brands - Aligning global marketing plan with local market dynamics - Drive market programs and campaigns to increase instrument contract capture rate and professional service such as IQOQ, analytical validation, customer training program - Drive qualified leads generation and conversion programs to enable solid funnel management - Develop assets and tools for sales activation and enablement - Lead monthly NPI (New product launch) process in region and countries - Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, digital marketing, events - Targeted segment: Basic research, Pharma, Applied testing, Clinical - Successfully integrated this role into APJ marketing organization and framework (Formerly, this position reported to global directly) - Increased customer training revenue >150% by new pricing system/process - Successfully adapted instrument service business to COVID 19 pandemic situation by developing and activating remote support system



bioMérieux

• France
• Biotechnology Research
• 700 & Above Employee

• National Sales Manager, Industry (부장)

  • Jan 2017 - Aug 2018

  - Leading industry sales team (5 sales reps) - Responsible for whole team’s monthly business closing - Correct sales forecast in each month and correction for gap between forecast & actual - Develop and manage team member’s performance by monthly SBO management - Manage DIS target achievement by monthly dashboard - Identify opportunities and drive initiatives to grow the reagent consumption in existing Installed bases. - Manage and progress instrument opportunities by pipeline management - Work with country and regional team members to drive customer professional education programs, especially in niche/emerging customer segmentation - Annual budgeting - Targeted segment: Food, Pharma, Vet and Cosmetics companies - Successfully motivated and coached team member by new SBO process - Successfully launched business in cosmetics market - Networking with KOLs from KFDA and red cross for blood screening business - Successfully adapted Sales force CRM to the team and improved their daily work planning and reporting practice



Synex Consulting Ltd (Korea)

• Senior BD manager & head of ICC department (부장)

  • Dec 2014 - Dec 2016

  - Responsible for business operation of ICC department (Total RA representative service for foreign medical devices/pharmaceuticals manufacturers such as registration, license holding, Supply chain management, Promotion compliance review, adverse disposition) - Consulting for Korean market access (Medical devices): Product registration, QMS, reimbursement - Consulting for business operation set up for foreign manufacturers - Service contract management - Key account project management - Service pricing



QIAGEN

• Netherlands
• Biotechnology Research
• 700 & Above Employee

• Regional Marketing Manager, LS APAC (부장)

  • Oct 2010 - Apr 2014

  -Responsible for APAC academia marketing (including Australia, excluding Japan & India) -Aligning regional plan with global direction and customization based on local needs and market -Regional marketing plan - strategy, goal & tactics, budget planning -Implementation of activity plans and monitoring and assessment -Project management- International conference, corporate event, new product launch, and other special project or country specific issue -Monitor and report revenues and results Marketing expense management by country -Market analysis and report

• Country Marketing Manager, LS Korea (차장)

  • Jan 2009 - Oct 2010

  -Local marketing plan: strategy, goal & tactics, budget planning Implementation of activity plans and monitoring and assessment -Support sales to achieve revenue target -Establish and maintain relationships with key customers/ networks/ KOLs -Develop sales tools and localize marketing materials

• Instrument sales specialist (과장)

  • Jan 2007 - Dec 2009

  -Achieve instrument revenue target -Installation & user training -Demo and user workshop & seminar-Technical support and troubleshooting -Distributor training



Merck Millipore

• Alternative Dispute Resolution
• 1 - 100 Employee

• Product specialist, LS (대리)

  • Jan 2006 - Dec 2006

  -Product marketing plan (Calbiochem, Novage, Novabiochem) -Implementation of activity plans and monitoring and assessment -Technical support and troubleshooting -Distributor training -Product marketing plan (Calbiochem, Novage, Novabiochem) -Implementation of activity plans and monitoring and assessment -Technical support and troubleshooting -Distributor training



Seoulin Bioscience

• South Korea
• Biotechnology
• 1 - 100 Employee

• Product Manager (대리)

  • Feb 2001 - Dec 2005

  Product marketing plan (Resposible for Promega brand) -Implementation of activity plans and monitoring and assessment -Technical support and troubleshooting -Support sales to achieve revenue target -Distributor training Product marketing plan (Resposible for Promega brand) -Implementation of activity plans and monitoring and assessment -Technical support and troubleshooting -Support sales to achieve revenue target -Distributor training