Head of Marketing and Communications

• Jun 2022 - Present

Marketing Director

• Jan 2019 - May 2022

• Taking ownership of UK online and offline marketing, leading opening of 2 dental clinics, and attracting 1,000+ clients. • Executing campaign for World Oral Health Day: liaising with influencers, holding events – won Best New Patient Acquisition Campaign at Oral Health Awards 2019. • Coordinating rebranding projects: redesigning and SEO-optimising 3 websites, executing Google Ads and social media campaigns – increased bookings by 30%. • Securing partnerships with industry leaders (Oral-B, NHS, etc.) – generating 150+ referrals, attracting 100+ new clients. • Implementing HubSpot, dental CRM DenGro, and patient rewards systems – increasing customer retention rate by 14%. • Managing and training a team of 5 sales and marketing specialists.

Marketing Lead (Nordics & Baltics)

• Feb 2020 - Aug 2020

• Managing a team of 3 marketing, design and video production specialists. • Launching SPLAT brand in Finland’s major supermarket chain (SOK Group) – exceeding sales predictions by 50%. • Developing 1-year marketing strategy and obtaining approval from stakeholders – saving 40% of the budget. • Reaching out to healthcare providers via LinkedIn and distributing product samples – growing CRM database. • Executing sales on Amazon and eBay: setting up stores, managing promotions – ensuring sales are in line with projections. • Leading consumer insight studies: running brand awareness and sales-focused campaigns on Facebook, Instagram and LinkedIn – increasing CRM contact base by 1,000, promoting and distributing 3,000+ samples to prospective clients. • Liaising with 15 influencers per month: arranging collaborations and contests – reaching 500k users within 2 months.

Marketing Director

• May 2017 - Dec 2018

• Managed a team of 3 marketing and social media specialists. • Developed 2-year marketing activation plan, obtained approval from management team. Coordinated new product launches from idea to production and executed marketing activation: produced press releases, sponsored articles, produced product catalogue for B2B clients, ran email and social media marketing campaigns, organised events – attracted 100+ new clients. • Won Best Stand at leading professional exhibition, MLA 2017. • Managed a team of 3 marketing and social media specialists. • Developed 2-year marketing activation plan, obtained approval from management team. Coordinated new product launches from idea to production and executed marketing activation: produced press releases, sponsored articles, produced product catalogue for B2B clients, ran email and social media marketing campaigns, organised events – attracted 100+ new clients. • Won Best Stand at leading professional exhibition, MLA 2017.

Account Manager

• Aug 2016 - Apr 2017

• Built strong, strategic business relationships with clients (Sberbank, Sportmaster): produced pitch decks and weekly reports. • Developed and managed brand guidelines and retail space designs for clients (B&N Bank). • Built strong, strategic business relationships with clients (Sberbank, Sportmaster): produced pitch decks and weekly reports. • Developed and managed brand guidelines and retail space designs for clients (B&N Bank).

Head of Brand Management (Russia, Ukraine, CIS)

• May 2015 - Feb 2016

• Managed a team of 10: conducted market research, developed 1-year marketing activation plan for 10 locations across CIS. • Established standards of planning for marketing activation, communication, marketing and training. Introduced new group logo and new corporate website, built B2B and B2C sales collateral: electronic brochures, emails, presentations. • Managed a team of 10: conducted market research, developed 1-year marketing activation plan for 10 locations across CIS. • Established standards of planning for marketing activation, communication, marketing and training. Introduced new group logo and new corporate website, built B2B and B2C sales collateral: electronic brochures, emails, presentations.

Regional Communications Manager (Russia, CIS, Poland, Central Europe)

• Aug 2013 - May 2014

• Built and coordinated marketing activation strategy for 5 products: managed PR and digital agencies, developed new website, led CRM and SMS geo-targeting marketing campaigns, managed content planning and execution of social media. • Delivered high-profile events with budgets of up to £50k, 40+ media and speakers, and top financial leaders in attendance. • Built and coordinated marketing activation strategy for 5 products: managed PR and digital agencies, developed new website, led CRM and SMS geo-targeting marketing campaigns, managed content planning and execution of social media. • Delivered high-profile events with budgets of up to £50k, 40+ media and speakers, and top financial leaders in attendance.

Brand Manager (UK & Ireland)

• Apr 2011 - 2013

• Stabilised performance of Heinz FRM category in a declining market with £800k yearly budget: performed consumer needs research, implemented 3-year marketing plan, and launched new FRM brands (Heinz BIG, Steam&Serve, Pasta Pots). • Achieved £1m sales in 12 weeks (Heinz BIG launch) and received 2013 EFIA Gold Award (Steam&Serve launch). • Upgraded content on the Heinz corporate website and linked to online sales, driving sales increase of 5%. • Liaised with PR agency, handled marketing campaigns and collaborated with influencers – grew brand awareness by 2%. • Coordinated and initiated running of joint TV campaign across Heinz team – achieved cost saving of over £1m for advertising.

Regional Brand Manager (EMEA Region)

• Oct 2009 - Apr 2011

• Developed and implemented new line extensions and brand categories from ideation to launch, based on the global brand architecture.• Handled regional market activation: 360-degree marketing campaigns, influencer marketing, and local website content creation. • Introduced regional best practice sharing system and KPI tracking centre, using SharePoint.• Managed work with international partners to sign regional agreement and co-marketing initiatives (Disney).

Brand Manager (Russia & Eastern Europe)

• Sep 2008 - Sep 2009

• Built regional brand strategy for Andrex brand, leading 2 successful NPD launches (Lavender & Premium Comfort): created new super premium category, achieved over 1 million unit sales within 12 months, and increased distribution by 25%.• Managed PR/advertising agencies, developed long-term media plans, led press release development. • Developed TV ad (idea, research, shooting) and led integrated advertising campaigns for NPD launches.

Brand Manager (Russia & CIS)

• Sep 2007 - Aug 2008

• Supervised junior brand manager and managed the brand (Choco Pie) P&L. Conducted market research and implemented 1-year marketing strategy: led marketing campaigns, retail activation (POSM, sampling events) and national on-pack promotions with over £700k of investment – secured number one brand position in the market, increased brand value by 2% in 1 year. • Supervised junior brand manager and managed the brand (Choco Pie) P&L. Conducted market research and implemented 1-year marketing strategy: led marketing campaigns, retail activation (POSM, sampling events) and national on-pack promotions with over £700k of investment – secured number one brand position in the market, increased brand value by 2% in 1 year.

Brand Manager

• Jul 2005 - Jun 2007

• Developed and launched a new line of products (LifeScan): developed a new loyalty programme and led partnerships with Ministry of Health; assisted with TV ad production, led POS material development; organised 10+ large-scale events worldwide for healthcare professionals. • Developed and launched a new line of products (LifeScan): developed a new loyalty programme and led partnerships with Ministry of Health; assisted with TV ad production, led POS material development; organised 10+ large-scale events worldwide for healthcare professionals.

Account Manager

• Nov 2004 - Feb 2005

• Managed IBM’s new software launch: organised internal launch event, liaised with media. • Managed IBM’s new software launch: organised internal launch event, liaised with media.