Experience

Five by Five Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Director

  • 2022 - Present

  Five By Five Global is an integrated independent Sydney agency, with offices also in the UK and US; who specialise in launches - everything from video games and tech products, to alcohol and national sporting programmes. Five By Five Global is an integrated independent Sydney agency, with offices also in the UK and US; who specialise in launches - everything from video games and tech products, to alcohol and national sporting programmes.



ATOMOS

• Australia
• Media Production
• 1 - 100 Employee

• Global Product Marketing Manager

  • 2021 - 2021

  • Leading the development and execution of global marketing and communications strategy for a new line of products, working collaboratively with Engineers, Product, Creative, Visual Merchandising, Ecommerce and Retail Partners across the globe.• Developed market research on current trending products, established upcoming range of products, influenced pricing and packaging, developed messaging and market positioning around products, trade marketing kits, budget recommendations, as well as lead relevant presentations.• Additional projects include the global trade marketing function at all customer touchpoints; as well as developing and executing the ecommerce pilot programme for the Australian market on Atomos.com.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Marketing and Communications Manager

  • 2017 - 2020

  Product releases included -• Battlefield: Battlefield 2042 (2021).• Bioware: Anthem (2019), Mass Effect: Legendary Edition (2021) and Dragon Age 4 (TBA).• EA Originals: A Way Out (2018), Fe 2 (2018), Unravel Two (2018), Sea of Solitude (2019), Rocket Arena (2020), It Takes Two (2021), Knockout City (2021) and Lost in Random (2021).• EA Sports: Madden 18 (2017), NHL 18 (2017), NBA LIVE 18 (2017), FIFA 18 (2017), UFC3 (2018), Madden 19 (2018), NHL 19 (2018), NBA LIVE 19 (2018), FIFA 19 (2018), Madden 20 (2019), NHL 20 (2019) and FIFA 20 (2020).• PopCap: Plants vs Zombies - Battle for Neighborville (2019).• Racing: Need for Speed Payback (2017) and Need for Speed (2019).• Respawn: APEX Legends (2019) and Medal of Honor: Above and Beyond (2020).• The Sims: Cats and Dogs (2017), Seasons (2017), the Sims 4 on Console (2017), Jungle Adventure (2018), Get Famous (2018), StrangerVille (2019), Island Living (2019), Realm of Magic (2019), Discover University (2019), Eco Lifestyle (2020), Star Wars: Journey to Batuu (2020) and Snowy Escape (2020)• Star Wars: Star Wars Battlefront II (2017), Jedi: Fallen Order (2019) and Star Wars: Squadrons (2020).

• Marketing Manager

  • 2014 - 2017

  Product releases included -• Battlefield: Battlefield 4 (2013), Battlefield Hardline (2015) and Battlefield 1 (2016).• Mass Effect: Mass Effect Andromeda (2017).• Mirror's Edge: Mirror's Edge Catalyst (2016).• Popcap: Plants vs Zombies: Garden Warfare 2 (2016).• Respawn: Titanfall (2014) and Titanfall 2 (2016).• Star Wars: Star Wars The Old Republic (2011) and Star Wars Battlefront (2015).

• Head of Sales and Marketing

  • 2013 - 2014

  Product releases included -• EA Games: Heroes of Dragon Age (2013), SimCity Mobile (2014) and Dungeon Keeper (2014).• EA Sports: FIFA (2014), Madden NFL (2014), FIFA Ultimate Team (2015) and UFC (2015).• PopCap: Plants vs Zombies 2 (2014) and Bejeweled Blitz (2014).• Licensed: Monopoly Bingo (2013), Monopoly Slots (2014) and Minions Paradise (2015).

• Marketing Manager

  • 2011 - 2013

  Product releases included -• EA Games: Real Racing 2 (2010), The Sims FreePlay (2011), Mass Effect Infiltrator (2012), Need for Speed Most Wanted (2012) and Real Racing 3 (2013)• EA Sports: FIFA (2011, 2012, 2013) and Madden (2011, 2012, 2013).• PopCap: Plants vs Zombies (2009), Zuma’s Revenge (2011), Bejeweled Blitz (2011) and Bejeweled (2011).• Licensed: The Simpsons Tapped Out (2012), Scrabble (2012) and TETRIS Blitz (2013).



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Product Manager

  • 2011 - 2011

  Product releases included -• Barbie: A Fairy Secret (2011), Princess Charm School (2011), A Perfect Christmas (2011), A Mermaid Tale 2 (2012) and back catalogue titles.• Kids: Ben and Hollys Little Kingdom (2011) and Mr Men (2011).• TV: Mrs Browns Boys (2011) and Mr Bean (2011).• Musicals: Les Misérables in Concert - The 25th Anniversary (2011) and The Phantom of the Opera 25th Anniversary (2011).• Standup: Eddie Izzard’s Stripped (2011), Tim Minchin Live at the Royal Albert Hall (2011), Adam Hills Inflatable (2011) and Billy Connolly Best of Collection (2011).



SEGA

• Computer Games
• 400 - 500 Employee

• Product Manager

  • 2008 - 2010

  Product releases included -• Licensed: Iron Man (2008), The Incredible Hulk (2008), Aliens vs Predator (2010), Iron Man 2 (2010, Thor: Son of Asgard (2011) and Captain America: Super Soldier (2011).• SEGA: Sega Superstars Tennis (2008), Golden Axe - Beast Rider (2008), Valkyria Chronicles (2008), Virtua Tennis (2009), The House of the Dead - Overkill (2009), After Burner Climax (2010), Yakuza 3 (2010), Valkyria Chronicles II (2010) and Yakuza 4 (2011).• Sonic: Sonic Unleashed (2008), Mario and Sonic at the Winter Games (2009), Sonic and The Black Knight (2010), Sonic & Sega All-Stars Racing (2010), Sonic Colours (2010) and Sonic Generations (2011).• Total War: Empire (2009), Napoleon (2010) and back catalogue.• Platinum Games: Madworld (2009), Infinite Space (2009), Bayonetta (2009) and Vanquish (2010).



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Sales and Marketing Support

  • 2004 - 2008