Experience

Art Nordic

• Retail Art Supplies
• 1 - 100 Employee

• CEO

  • Oct 2020 - Present

  Copenhagen Once in a while, you encounter opportunities in your career that leave you with no other option than to answer with a loud and clear "YES". This is how I felt in the autumn of 2020, when Laynet Wynsch asked me and my partner in Trooper, Gitte Christensen if we would like to take over the management of Art Nordic, which she had built up with her husband over the last 7 years, and which was now the Nordic region's largest sales- and artfair in the Nordic region. Today, we have built a small… Show more Once in a while, you encounter opportunities in your career that leave you with no other option than to answer with a loud and clear "YES". This is how I felt in the autumn of 2020, when Laynet Wynsch asked me and my partner in Trooper, Gitte Christensen if we would like to take over the management of Art Nordic, which she had built up with her husband over the last 7 years, and which was now the Nordic region's largest sales- and artfair in the Nordic region. Today, we have built a small organization of 3 people around Art Nordic, which has developed into a platform for creative expression, while still being true to the original vision of uniting people through art. Show less



Trooper

• Spain
• Design Services

• Owner

  • Jun 2019 - Present

  Copenhagen I decided to set a new course for my professional life in June 2019. I did not really know what that meant when I resigned from the position that was my dream job in so many ways. But soon after Gitte Christensen and I founded Connectyou which a year later became Trooper. From the start, the core has been purpose-driven communication. We are deeply concerned with how brands can succeed by implementing their purpose throughout all marketing and communications efforts. At Trooper we have… Show more I decided to set a new course for my professional life in June 2019. I did not really know what that meant when I resigned from the position that was my dream job in so many ways. But soon after Gitte Christensen and I founded Connectyou which a year later became Trooper. From the start, the core has been purpose-driven communication. We are deeply concerned with how brands can succeed by implementing their purpose throughout all marketing and communications efforts. At Trooper we have developed a complete system to support this implementation. Based on our methods we help our customers establish the strategic foundation and create the content and platforms needed to succeed - be it websites, marketing automation, video, email marketing, advertising, social media marketing or podcasts. It's the most meaningful and fun thing I've done in my entire career. And fortunately, there are many companies in Denmark that demand what we offer in these times. Show less



Roskilde University, Denmark

• Censor

  • Jun 2018 - Present

  Roskilde, Denmark In 2018, I was encouraged to take on the role of censor at the Department of Communication and Arts at Roskilde University, Denmark. I still accept two annual censor assignments at Roskilde because it is a great opportunity for me to stay up to date and meet young talents within the field of strategic communications.



Gyldendal

• Denmark
• Book and Periodical Publishing
• 200 - 300 Employee

• Head of marketing

  • Mar 2018 - Jun 2019

  Copenhagen, Denmark After many years of working with communication about climate change and energy transition, I realised that I needed a change in my professional life. I wanted to work with the cause that I am most passionate about: uniting people through culture. I was very lucky to get the opportunity to work with literature again in the position as Head of Marketing at Gyldendals Forlag - Denmarks oldest publishing house. This was an opportunity for me to combine my greatest passion with my interest in… Show more After many years of working with communication about climate change and energy transition, I realised that I needed a change in my professional life. I wanted to work with the cause that I am most passionate about: uniting people through culture. I was very lucky to get the opportunity to work with literature again in the position as Head of Marketing at Gyldendals Forlag - Denmarks oldest publishing house. This was an opportunity for me to combine my greatest passion with my interest in digital and commercial communication. Show less



The Ministry of Energy, Utilities and Climate

• Denmark
• Government Administration
• 200 - 300 Employee

• Head of Communications

  • Feb 2014 - Mar 2018

  Copenhagen Area, Denmark After three years of working with energy and climate projects at the local level, I began to look towards national and international climate policy. I therefore applied for the position as head of group communication in what was at that time the Ministry of Climate, Energy and Building - later the Ministry of Energy, Supply and Climate. Here I functioned as Head of Corporate Communications and the press department. Later I was asked to also take on the role as Head of the Ministerial… Show more After three years of working with energy and climate projects at the local level, I began to look towards national and international climate policy. I therefore applied for the position as head of group communication in what was at that time the Ministry of Climate, Energy and Building - later the Ministry of Energy, Supply and Climate. Here I functioned as Head of Corporate Communications and the press department. Later I was asked to also take on the role as Head of the Ministerial Secretariat and Executive Secretariat. Being an outsider, not trained in the procedures and workflows of the central administration, I experienced a very steep learning curve. I feel very privileged having had the opportunity to use my communication skills in an organization characterized by extremely high professionalism, competence and purposefulness. From working in the Ministry I gained a significantly better understanding of the complexity that lies in enabling the transition from a fossil-based to a zero-carbon energy system on an international level. In that concern, those years did not nurture my climate optimism, but I left with an enormously high degree of respect and gratitute towards the people working in the Danish central administration. Show less



Gate 21

• Denmark
• Non-profit Organization Management
• 1 - 100 Employee

• Head of Communications

  • Mar 2011 - Feb 2014

  Copehagen Area As a responsible citizen, mother and optimist, I wanted to help deal with one of the greatest challenges of our time - climate change. When I was offered the opportunity to work for Gate 21, a puplic-private-initiative working with climate projects between the private sector and the Danish municipalities, it felt like an invitation to make a difference. That it was, too. But it was also an invitation to experience with your own eyes, brain and mind exactly how complicated it is to enable a… Show more As a responsible citizen, mother and optimist, I wanted to help deal with one of the greatest challenges of our time - climate change. When I was offered the opportunity to work for Gate 21, a puplic-private-initiative working with climate projects between the private sector and the Danish municipalities, it felt like an invitation to make a difference. That it was, too. But it was also an invitation to experience with your own eyes, brain and mind exactly how complicated it is to enable a society to transition from a fossil fuel-based energy system to green energy. My career at Gate 21 started in the role as PR consultant and evolved into the role as Head of Communications and events. In our department of 5 talented and har working professionals, we were responsible for with communications strategy, websites, membership magazine, press relations, newsletters and conferences. Never before or since in my career have I experienced a culture with the same degree of entrepreneurial spirit and professional determination like the one I experienced at Gate 21. Those were 3 very encouraging and fun years of my career. Show less



Think PR

• Portugal
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior advisor / Acting CEO

  • Oct 2009 - Mar 2011

  Copenhagen I was hired as a senior PR consultant for companies in the fields of fashion, finance, design and lifestyle. I advised clients on marketing, strategic communication, event PR and product launches. From July 2010 I was acting CEO with responsibility for the agency's clients and for the ongoing operation and management of the office.



Klimaforum09

• Non-profit Organizations

• Press Officer

  • Sep 2009 - Dec 2009

  Kommunikationskonsulent og presseofficer for Klimaforum09. Arbejdede med digital markedsføring og opsøgende pressearbejde.



Aarhus University, School of Business and Social Sciences

• Ekstern lektor

  • Aug 2008 - Sep 2009

  Teaching Reception Analysis and Storytelling



butterflies pr and more...

• Public Relations and Communications Services
• 1 - 100 Employee

• Kommunikationskonsulent

  • Aug 2006 - Aug 2008

  Kommunikationsrådgivning, magasinproduktion, hjemmesideopbygning og -redigering, nyhedsbreve og PR



Systema 3, Moscow

• Sprogunderviser

  • 2003 - 2004

  Teaching English as a business language to Russian professionals



Aarhus University

• Denmark
• Research
• 700 & Above Employee

• Undervisningsassistent

  • Jan 2000 - Dec 2003

  Underviser i Litterær analyse og Postmoderne russisk litteratur