Lisa L. Meredith, CMP

Vice President, Leadership and Member Development at ProVisors
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Greater Chicago Area, US

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Tina Luppino

I have had the honor of working with Lisa this past year during the planning stages of an educational event hosted by MPI-CAC. During the entire process her integrity, attention to detail, and experience assisted with executing a successful event. Lisa brings so much to the team and is extremely professional. I am thankful that we have worked together and I look forward to spending more "volunteer time" working with Lisa in the future, she is truly an amazing person.

LinkedIn User

I have had the pleasure of working with Lisa over the past 3 years on both Chicago based meetings and events as well as through the MPI Chicago Area Chapter Diversity Committee. Lisa is known throughout the industry not only as a first-class meetings professional but as a leader. She is renowned throughout the Chicagoland area for her formidable work and strength of character. I would recommend Lisa wholeheartedly to those considering hosting a meeting in Chicago.

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Credentials

  • CMP
    -
    May, 2008
    - Sep, 2024

Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Vice President, Leadership and Member Development
      • Dec 2021 - Present

      My role concentrates on elevating the new member experience, supporting our group leaders while maintaining consistency and continuity of PV processes/procedures nationwide.

    • Regional Director
      • Dec 2018 - Dec 2021

      ProVisors is a 30+ year old invitation-only community of over 6,600 high caliber experienced advisors comprised of attorneys, accountants, financial representatives, and other leading professionals who aspire to improve commerce within their respective markets, thereby becoming an immeasurable resource to their clients. As Regional Director, my primary roles are to manage the recruitment efforts by onboarding and candidate process- establishing and maintaining a robust pipeline of candidates, in addition to training and providing essential business development tools that create consistent flow of business commerce for senior level trusted advisors in various professional services specialties. I determine, plan and manage the opening of new groups within the region-the optimum group composition of 35 members per group, an develop a plan for underperforming groups. I currently work with a team of 18 Group Leaders to create action plans, mentor underperforming Group Leaders, plan and lead Group Leader meetings, make member to member introductions for the purposes of stimulating commerce, train Executive Committee members and lead EC workshops. I plan/lead Accelerator Workshops for new members, recruit GL, EC and Member volunteers for training assistance and other activities-stimulating personal growth and development between GLs, hosts and EC members. The Chicago region has grown by 30% since Dec. 2018, exceeding 330 members to date-with December 2020 reaching the highest number of recruited members since its inception in the region. Maintaining a member retention rate of over 72% was a great achievement in the midst of a pandemic.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Jan 2010 - Present

      Formulated and Instruct senior-level college course on Destination Marketing. Currently the class is made up of thirty senior-graduate students Teach a class of thirty students on the fundamentals of selling/marketing a destination from a convention and visitor bureau’s position. This is a weekly three-hour credited course address the main areas in destination marketing ( sales, service, board governance, marketing, and product development) Teach how to draft a marketing plan and create a formal power point presentation on a selected destination

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Director of Sales and Catering
      • Nov 2015 - Dec 2018

      I am responsible for the direction and supervision of the guest room sales and catering departments. I review market analyses and helps to determine member and non member needs, sales volume potential and current room rates. I will develop and execute Club’s sales and marketing plans for both top revenue producing departments, with a focus on exceeding the $12M+ sales goal annually.

    • Director of Sales
      • Dec 2012 - Nov 2015

      I am responsible for the direction and supervision of the guest room sales department. I review market analyses and helps to determine member and non member needs, sales volume potential and current room rates. I will develop and execute Club’s sales and marketing plans, with a focus on exceeding the sales goal and budget annually.

    • Entertainment Providers
    • 1 - 100 Employee
    • VP, Education/Leadership Development
      • Jul 2010 - Jun 2013

      Oversee the development and planning of the all MPI-CAC Education/Leadership Development initiatives. Oversee the development and planning of the all MPI-CAC Education/Leadership Development initiatives.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Consultant, Business Development
      • Sep 2012 - Dec 2012

      As a consultant in Business Development, my primary responsibility was to strategically develop sales initiatives that promote our web-based transactional medium, transforming “back-office” buying and selling for meetings and events between clients and their service providers.My role was to cultivate hotel relationships at the chain and property level while introducing existing clients to Eved's e-Commerce products, in addition to building CVB/DMO relationships. I provided dedicated support to hotels in the creation/posting of online deals on Eved’s DEALBOARD, thereby driving more buyers to the site and increased revenue to the hotel. In addition, by strengthening Eved's partnerships with national CVBs/DMOs, I helped develop a partnership strategy to enhance member value and retention by driving more traffic to their members’ profile/special offers on DEALBOARD, as well as, transparent reporting of total delegate expenditure for meetings/events booked through their system.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales-Central Region
      • Jun 2010 - Apr 2012

      As the new Director of Sales-Central Region of the San Diego Convention and Visitors Bureau, I am the liaison to all corporate and association clients in the Chicagoland area, assisting in the placement of any meetings or events that would utilize a single hotel within the San Diego County hotel community. I represent over 130 hotels, spanning over 7 regions. The Central Regional Office is conveniently located in the downtown Chicago's River North area. I, along with my team of exceptional National Sales Directors, cover 14 states in the Midwest, including eastern Canada. With additional satellite offices in Texas and Indiana, we handle the major markets: Corporate, Association, Incentive, Religious and Third Parties.

    • Chair of Student Membership Committee
      • Jan 2010 - Jan 2012

      Implemented and oversaw initiatives directed towards the increase in student membership for PCMA-GMC Implemented and oversaw initiatives directed towards the increase in student membership for PCMA-GMC

    • United States
    • Advertising Services
    • Director of Association Sales
      • Feb 2005 - Jun 2010

      Actively solicit business to choose Chicago that would not have been here without our intervention and to retain Chicago’s strong collection of regular business. This is accomplished through the sales and marketing of McCormick Place and Navy Pier as venues for major conventions and tradeshows. Promote Chicago as an exceptional destination to the association and corporate markets, serving all Chicago venues. Develop effective annual strategic action plans that have a direct impact on the revenue goals of the CCTB, by targeting key national and international accounts. This is achieved by identifying key market sectors that have previously shown interest in Chicago, retaining accounts currently holding meetings in the Chicagoland area, and uncovering potential clients that may not be aware of the products and services the city offers. Collaborate w/ Marketing, Sponsorship, and Membership departments in the creation of successful sales strategies that target unique meeting services. Collaboratively, we launched a new, branded web-site, created a more persuasive sales presentation and an interactive electronic sales proposal tool. Liaison between clients and hotel community, venues, and food and beverage outlets in the Chicagoland area. Coordinated all logistics regarding city visits and organized site inspections. Present to clients, new hotel developments in/around the city, current hotel market trends, as well as, any city initiatives that may have an immediate impact on their upcoming meeting.  Develop and maintain an organizational module that efficiently streamlines the closing process of over 2,800 accounts within my market. In creating this tracking mechanism, I’ve promoted the function of accuracy and transparency in all booking transactions. This module has now been implemented as a standard operating procedure that is used by the entire sales department.

    • Senior Sales Manager
      • 2003 - 2005

      Efficiently managed hotel stay programs for corporate/association groups nationally. Effectively created and implemented direct mail promotions to identify new accounts, strengthen business partnerships. Develop profitable sales through internal/external sales calls Meet or exceed $250,000 quarterly and $972,931annual goals. As of December 1st, I have achieved 107% of annual goal ($1,043,697), of which $738,106 (76%) was booked within 2004. Manage leads and book group business that produces the highest yield in assigned market(s) Develop and maintain active client relationships to ensure repeat business

    • Sales Manager
      • 1996 - 2001

      Efficiently managed hotel stay programs for corporate groups in Chicago and all markets in the West Coast region. Effectively created and implemented direct mail promotions to identify 54 new accounts, strengthen business partnerships. Acquired more than 5,573 roomnights and generated more than $1,120,872 in revenue and achieved 113% of revenue goal in corporate group market (Jul '00-July ‘01). Efficiently managed hotel stay programs for corporate groups in Chicago and all markets in the West Coast region. Effectively created and implemented direct mail promotions to identify 54 new accounts, strengthen business partnerships. Acquired more than 5,573 roomnights and generated more than $1,120,872 in revenue and achieved 113% of revenue goal in corporate group market (Jul '00-July ‘01).

Education

  • Governors State University
    Master of Business Administration (M.B.A.), Marketing
    1994 - 1996

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