Experience

Levi's® Footwear & Accessories

• Hong Kong
• Retail Apparel and Fashion
• 200 - 300 Employee

• Country Manager Spain & Portugal

  • Jan 2016 - Present

  - Implement the new Levi’s® brand & distribution strategy in the Iberian market. - Design and implement the Iberia business plan, (annual growth revenue 12%). - Frequent communication and reporting with headquarters. (Merone. Italia) - Update and Monitor Sales team & Customer Service team. - Strong relationship with key customers. The main achievements in this stage have been: - Consolidate a constant growth of revenue established in the business plan. - Implement the new market segmentation strategy (product - distribution channels) - Build a strong contemporary sales team. - Transfer knowledge and ways of working from apparel to footwear business. Show less



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Field Account Iberia Sales Director (Wholesale).

  • Jan 2012 - Dec 2016

  - Manage the Levi's® - Dockers® commercial transformation in the Wholesale channel.- Active participation on the product strategy and product selection for Iberian market.- Define Iberia targets by brand aligned with the company business plan.- Communication and reporting with headquarters. (Brussels)- Direct support to the Wholesale sales team.The main achievements in this stage have been:- Targets achievement, Pre-Book orders + business Replenishment.- Implement the Levis® “New ways of Working”, sell-in & customer segmentation.- Teamwork with Planning, Financial and Customer Service department.- Build the best and more influence Iberia Apparel sales team. (Levi’s® - Dockers®).- Nice and competitive work environment. Show less

• Iberia Sales Manager Apparel Wholesale

  • Jan 2010 - Dec 2012

  - Managing East Iberia Wholesale Field Accounts and Outlets.- E-commerce Iberia coordinator.- Defining and restructuring a new sales team.



PLUS VALUE Marketing & Retail Services

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Sales & Marketing Consultant.

  • Jan 2009 - Dec 2010

  - International Project “Studio F” (Cali. Colombia). - Role focused Retail Consultant. - International Project “Studio F” (Cali. Colombia). - Role focused Retail Consultant.



Vanity Fair Brands Inc

• 1 - 100 Employee

• Sales Director “Iberia”.

  • Jan 2007 - Dec 2009

  - Corsetry Brands: Gemma - Intima Cherry - Belcor - Lou - CTA new concept franchise model, 150 point of sales - Iberia Wholesale channel, 24 commercial agents. - B2B. - Corsetry Brands: Gemma - Intima Cherry - Belcor - Lou - CTA new concept franchise model, 150 point of sales - Iberia Wholesale channel, 24 commercial agents. - B2B.



GRISBY

• Belgium

• Sales & Marketing Consultant. (January/July)

  • Jan 2007 - Jul 2007

  - Collaboration on "Grisby" Business Plan. - Sales Management support. - Collaboration on "Grisby" Business Plan. - Sales Management support.



Yanko

• Barcelona, Cataluña, España

• Sales & Marketing Director “Iberia”.

  • Jan 2004 - Jul 2007

  Shoe brands and accessories: Yanko, Pielsa, Victorio & Lucchino. - Board of advisor member. - Wholesale-Retail-Outlet. Shoe brands and accessories: Yanko, Pielsa, Victorio & Lucchino. - Board of advisor member. - Wholesale-Retail-Outlet.



Biosca Riera S.A. " Escorpion"

• Igualada, Cataluña, España

• Sales Director “Iberia”.

  • Jan 2000 - Dec 2004

  - Retail & Wholesale Director. - Launched Outlets chain. - Launching a new brand “Pandora” - Implemented SAP /PDA in the Sales department. - Retail & Wholesale Director. - Launched Outlets chain. - Launching a new brand “Pandora” - Implemented SAP /PDA in the Sales department.



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Product Manager Central, “Marketing Department”. /Area Sales Manager

  • Jan 1992 - Dec 2000

  - Line Manager, bottoms & tops “Levi’s® core products”. - Presentation and argumentation new collections to Sales Managers. - Special projects “Inseams” Project leader “different lengths to same waist size”. - Multi-Brand Channel, 7 sales managers + 4 customer service - Franchised Channel, 24 Points of Sales. - B2B implementation. - Special projects: Wholesale Corners Implementation/ Outlet: Catalunya, La Roca. “Value Retail” - Line Manager, bottoms & tops “Levi’s® core products”. - Presentation and argumentation new collections to Sales Managers. - Special projects “Inseams” Project leader “different lengths to same waist size”. - Multi-Brand Channel, 7 sales managers + 4 customer service - Franchised Channel, 24 Points of Sales. - B2B implementation. - Special projects: Wholesale Corners Implementation/ Outlet: Catalunya, La Roca. “Value Retail”