Social Media Manager

• Apr 2022 - Present

Social Media Specialist

• Aug 2018 - Aug 2021

Lead management of paid social advertising campaignsManage the daily campaigns optimization efforts to ensure they are achieving the traffic, engagement and conversion goals set for each campaignIdentify emerging trends, platforms, and tools

Social Media Project Manager

• Aug 2018 - Aug 2021

As a Social Media Project Manager, I assist in overseeing and optimizing social corporate brand channels guided by a consumer-centric philosophy and data-driven decisions. Also, I utilize social management and listening tool (Sprinklr) to manage the creation of workflow processes. I lead monthly measuring and reporting performance of all digital channels, including assessing against KPIs. I develop social media training guidelines to standardize the company’s social media strategy across channels and regions.My other duties/accomplishments: - Lead a team to conduct holiday sweepstakes to build brand awareness and affinity; the campaign increased Instagram following by 16% and accelerated engagement by 55% and 45% higher than the key performance indicator (KPI). - Enhanced community and reputation management response time by 60% by providing an accurate and on-time response to customers’ needs and building relationships. - Created a new corporate social media strategy across channels; increased total engagement by 54%. - Created a new divisional strategy to focus on invigorating brand affinity and awareness; led the implementation of the strategy shift, which went into effect for 15 accounts by each region—this resulted in a dramatic increase of 37% in new followers and engagement by 13% in just a year. - Implemented an executive report that is reviewed by the CMO monthly, including conducting content audits that yielded a drastic 20% increase in engagement. Show less

Social Media Project Manager

• Feb 2019 - Jan 2021

Social Media Manager

• May 2017 - May 2018

Having served as a Social Media Manager, I functioned as an Account Manager, leading strategic planning of content marketing, brand strategy, and managing social ads for clients. My other duties/accomplishments: - Boosted sales by 25% in the first month for high-end Terra Medi olive oil & vinegar company via a social media marketing campaign. - Differentiated the editorial calendar and supported executive branding that led to an increased following by 22% and impressions by 87% on Singani 63’s Facebook page in the first month with the creative help from an in-house content creator. Show less

Marketing Coordinator

• Oct 2014 - Apr 2017

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; preparing reports. - Develop promotional campaigns, print graphics, video content, email marketing comm., and store signs. - Prepare marketing analytics, including internal trends and, will report results to update internal staff on usage. - Coordinate marketing calendar and partner with other departments -Monitor and analyze social media communication. Show less

Visual Merchandiser

• Oct 2013 - Nov 2014

Source materials such as props, new materials for store fixtures etc. Prepared visual merchandising directives and collateral. I dress mannequins, create seasonal window updates, and merchandise each department displays. Developed, budgeted, and executed renovating the interior of the 54,000 sq. ft. store to update the customers experience. Source materials such as props, new materials for store fixtures etc. Prepared visual merchandising directives and collateral. I dress mannequins, create seasonal window updates, and merchandise each department displays. Developed, budgeted, and executed renovating the interior of the 54,000 sq. ft. store to update the customers experience.

Production Assistant

• Jun 2013 - Oct 2013

Process all samples sent to our office and distributed to their respective departments. Create price ticket instructions for the manufacturer's Maintain all sample accessories at companies standard Prepared bar code U.P.C.’s using GS1 Generator Organize and maintain showroom and sample library Process all samples sent to our office and distributed to their respective departments. Create price ticket instructions for the manufacturer's Maintain all sample accessories at companies standard Prepared bar code U.P.C.’s using GS1 Generator Organize and maintain showroom and sample library

Assistant Manager

• Jul 2012 - Jun 2013

Giving excellent customer service to create returning customers. Manage employees sales goals performances while complying with company policies and procedures Training new and existing employees Giving excellent customer service to create returning customers. Manage employees sales goals performances while complying with company policies and procedures Training new and existing employees