Vice President Marketing

• Mar 2020 - Present

Chief Financial Officer

• May 2020 - May 2020

VP Strategic Partnerships

• Feb 2020 - Present

Responsible for developing strategic relationships. Working with investors and commercial partners. Responsible for developing strategic relationships. Working with investors and commercial partners.

Digital Business Strategist

• 2017 - Mar 2020

Providing digital business strategies that involve understand the businesses unique market opportunity and designing and implementing the appropriate marketing processes and systems of management. Providing digital business strategies that involve understand the businesses unique market opportunity and designing and implementing the appropriate marketing processes and systems of management.

CMO & Co-Founder

• 2014 - 2018

Successfully developed and implemented branding and affiliate B2B CRM strategies and managed the initial product launch. • Managed implementation, customization and integration of affiliate platform, website and Salesforce CRM. • Supported practical iterations on tuning product performance, internationalization and quality assurance. • Networked, onboarded and maintained key B2B partners. Managed community and social media presence. • Received the iGB Best Affiliate Program Newcomer Award 2015. Show less

Director Of Affiliate Marketing

• 2003 - 2011

Over my tenure at Spiral - one of the leading tech companies in North Israel - I directed and managed the channel marketing program into the company's dominant acquisition channel. • Design and implemented a fully web integrated affiliate program, rich with marketing resources and in-depth reporting. • Member of Microgaming Affiliate Program development team and managed its first implementation. • Handled branding, website design, content and resources; mailers, monthly newsletters, campaigns; and our online voice. • Generated 70% of the company’s net revenues from a baseline of 10% and established two new lines of business. • Widely recognized and awarded multiple industry awards and acknowledgements. • Managed a team of account managers, support and back office personnel, both remotely and in-office. • Strategized with all internal teams and key B2B partners on marketing and product roadmaps. • Directly responsible for affiliate budget, negotiations, campaign monitoring and performance. Built data-driven processes. • Supported regulatory audit and fraud detection, and responsible for brand reputation. Show less

VP Marketing & Finance, Secretary of the Board of Directors

• 1995 - 2002

An Israeli initiative packaging manufacturer supplying international markets. • Prepared the factory's investment proposal and annual business plan. • Negotiated strategic investment of largest packager in Europe, D. S. Smith. • Prepared and presented management and financial reports to the board. • Managed accounting and audit, and monitored sales teams. • Negotiated with investors, banks and government departments on loans and grants. An Israeli initiative packaging manufacturer supplying international markets. • Prepared the factory's investment proposal and annual business plan. • Negotiated strategic investment of largest packager in Europe, D. S. Smith. • Prepared and presented management and financial reports to the board. • Managed accounting and audit, and monitored sales teams. • Negotiated with investors, banks and government departments on loans and grants.

Investment Consultant

• 1991 - 1994

Opened and managed an investment office for the bank in Yavne, Israel. Opened and managed an investment office for the bank in Yavne, Israel.

Accountant

• 1990 - 1991

Managed the bookkeeping at the Head Office in Johannesburg and on-site at the mine. Managed the bookkeeping at the Head Office in Johannesburg and on-site at the mine.

Senior Auditor

• 1986 - 1989

Managed a team auditing a wide variety of industrial, financial and commercial businesses. Managed a team auditing a wide variety of industrial, financial and commercial businesses.

First Lieutenant

• 1984 - 1985

Finance Officer for the Engineers Corp. Finance Officer for the Engineers Corp.