Senior Executive | Product Specialist

• Jun 2021 - Present

Associate

• Jun 2020 - Jun 2021

In my day-to-day, I work on projects from start to end when they are commissioned and all the way to the delivery of actionable insights to the clients. Clients I have worked with span across various industries (i.e. FMCGs, Food and Beverages and Tech spaces) in SEA, granting me great exposure to the various business landscapes across the regions. Other than managing timelines for various project milestones, I will also handle drafting of contracts and financial details to liaising with the clients for important study inputs. I have worked closely across different touchpoints with clients as well as our internal teams to best deliver important, timely, and actionable insights. Show less

Executive, Nielsen Consumer Neuroscience

• Jul 2018 - May 2020

Managed Nielsen Consumer Neuroscience’s regional accounts for FMCG companies to co-create winning communications. • Provided Neuroscience Services in TV Ads, Static Visuals, Concepts, and POSM testing to generate great communications with a visible increase in ROIs • Provided recommendations to optimize communications by neurologically engaging viewers, which drove greater in market sales for the product advertised • Highlighted opportunities for differentiated branding in a meaningful and consumer relevant way - Experienced in handling Personal Care, Home care, and Consumer Packaged Goods. Show less

Emerging Business Intern

• Jun 2017 - Aug 2017

• Scanned the market for competitors and opportunities to strengthen the new SME’s software and hardware starter pack • Scouted 8 prospective solution providers that StarHub can onboard to their new SME’s software and hardware starter pack • Created an audience analysis report with a new software – for data check and data validation with several external and internal sources • Met up with prospective business partners to understand their software solution and how it is going to value add to the new SME starter pack that StarHub was introducing • Assisted with software testing and documentation Show less

Student Helper

• Dec 2016 - Jan 2017

• Sourced for service vendors and shortlisted them based on quality and price • Scouted the event site and drafted a rough floor plan for event setup and logistic placement • Sourced for printers and created mock-ups for the collateral printing • Hosted foreign guest speakers for the symposium as the liaison officer • Sourced for service vendors and shortlisted them based on quality and price • Scouted the event site and drafted a rough floor plan for event setup and logistic placement • Sourced for printers and created mock-ups for the collateral printing • Hosted foreign guest speakers for the symposium as the liaison officer

Business Administrator

• May 2016 - Jul 2016

• Created marketing collaterals for the brand’s ceiling fan • Managed the company’s media contact • Wrote and edited press releases before sending it to the publishers • Created marketing collaterals for the brand’s ceiling fan • Managed the company’s media contact • Wrote and edited press releases before sending it to the publishers

Marketing Intern

• Jun 2015 - Aug 2015

Sales • Conducted school tour in Chinese and Cantonese for an event catered to 300 plus China, Taiwan, and Hong Kong prospects Marketing • Searched and managed prospective sponsees Events • Contributed ideas for event planning and helped with the execution and decoration of the events Sales • Conducted school tour in Chinese and Cantonese for an event catered to 300 plus China, Taiwan, and Hong Kong prospects Marketing • Searched and managed prospective sponsees Events • Contributed ideas for event planning and helped with the execution and decoration of the events

IT Advisory Intern

• Sep 2011 - Feb 2012

Aided with database organization Generated use cases and documentation of use cases System testing Aided with database organization Generated use cases and documentation of use cases System testing