Experience

Startupbootcamp

• Netherlands
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Startupbootcamp Mentor

  • Nov 2021 - Present



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Sustainability Manager - Global Heineken Brand Team

  • Apr 2021 - Present

  - Shape the sustainability strategy (in relation to the brand positioning)- Coach and manage market globally, consult internally.- E2E lead differentiating consumer facing projects that make actual impact (packaging, energy, ingredients)

• Senior Brand Manager Heineken

  • Jan 2019 - Apr 2021

  - Develop the full portfolio sustainability strategy- Merge sustainability with the positioning of the Heineken® brand- Deliver a data-driven marketing strategy- Create support among senior stakeholders, inspire in- & outside the organization- E2E senior project lead- & management- Coach & Manage teams and suppliers

• Brand Manager Brand, Affligem, Innovation and Heineken

  • Feb 2013 - Dec 2018

  4 different jobs in 6 years, delivering:- Strategic Cross Department Project Management- Defined Brand Strategy, Positioning and Planning- ATL&BTL data-driven campaigns incl. Productions and Media Planning- Launch of multiple consumer-led innovations. - Sales & Channel strategy with focus on effectiveness- Coaching and training of several colleagues: junior brand managers, trainees, interns



DVJ Insights

• Netherlands
• Market Research
• 1 - 100 Employee

• DVJ Insights

  • Oct 2012 - Dec 2012

  Junior Project Manager Responsible for analysis and market research Junior Project Manager Responsible for analysis and market research



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Intern Marketing at Heineken

  • Feb 2012 - Jul 2012

  As an intern contributing to the European Championship Campaign of the Heineken brand. As an intern contributing to the European Championship Campaign of the Heineken brand.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Account Manager Make a Move, AIESEC Utrecht

  • Dec 2010 - Jan 2012

  Connect with companies to participate in our career event & organize the event itself. Connect with companies to participate in our career event & organize the event itself.