Experience

White Flower Farm

• United States
• Retail
• 1 - 100 Employee

• Director Of Ecommerce

  • Sep 2005 - Present

  United States

• Director Of Ecommerce

  • Sep 2019 - Jul 2020

  Drive overall revenue growth, as well as oversee all digital marketing and front end strategy and operations for White Flower Farm, including site optimization and conversion, email marketing, organic search, paid search, social, mobile and Amazon strategies. While all of that is fun, (truly it is fun!) I especially love building powerful, engaged teams and supporting each team members’s personal and professional progress.

• Director of Communications

  • Jun 2011 - Sep 2019

  Direct all marketing communications including catalogs, email campaigns, print/web ads, search engine marketing and website experience. Manage and innovate contact strategy across multiple channels for acquisition and retention.

• Multichannel Creative Manager

  • Oct 2008 - Jun 2011

  Ecommerce Marketing Manager for whiteflowerfarm.com

• Graphic Designer

  • Sep 2005 - Oct 2008

  Design full color 60+ page catalogues, design and code weekly email campaigns, design all facets of whiteflowerfarm.com website.