Experience

English by Yandex Practicum

• Russian Federation
• E-Learning Providers
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2023 - Present



Yandex

• Russian Federation
• Technology, Information and Internet
• 700 & Above Employee

• Manager of Strategic projects

  • Oct 2021 - Sep 2023

  Moscow, Moscow City, Russia - Developed more than 30 strategies for clients of EdTech, HRTech, FinTech industries – with focus on consumer insights, brand perception, growth points and go-to-market solutions to promote the audience through the funnel; - Increased the billing of department from scratch; - Optimised the processes within startup environment (inside the team and with related units) - Led surveys, conducted consumer and market research using internal analytics (post-buy, post-click, BLS, SLS, CJM) and… Show more - Developed more than 30 strategies for clients of EdTech, HRTech, FinTech industries – with focus on consumer insights, brand perception, growth points and go-to-market solutions to promote the audience through the funnel; - Increased the billing of department from scratch; - Optimised the processes within startup environment (inside the team and with related units) - Led surveys, conducted consumer and market research using internal analytics (post-buy, post-click, BLS, SLS, CJM) and external data sources (eMarketer, Statista, Euromonitor etc.) Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Nov 2020 - Oct 2021

  Moscow, Moscow City, Russia - Led Colgate-Palmolive and Hills accounts – with focus on KPIs optimization on each step of funnel (brand metrics, conversions, sales); - Managed a team of 3 people (hired, trained, motivated, rotated); - Developed strategies for entire line of products within master-brand; developed annual flowcharts; led the planning, launch, analytics and optimization of advertising campaigns; A/B testing of creatives and landings; CJM optimization; O2O; econometric modelling; BLS, SLS; market… Show more - Led Colgate-Palmolive and Hills accounts – with focus on KPIs optimization on each step of funnel (brand metrics, conversions, sales); - Managed a team of 3 people (hired, trained, motivated, rotated); - Developed strategies for entire line of products within master-brand; developed annual flowcharts; led the planning, launch, analytics and optimization of advertising campaigns; A/B testing of creatives and landings; CJM optimization; O2O; econometric modelling; BLS, SLS; market analysis and competitive analysis. - Negotiated at the level of international Marketing- and Brand directors; - Delivered increase of KPis to the clients; and +30% of YoY clients’ billing to the agency Show less



Stereotactic

• Account Director

  • Aug 2017 - Nov 2020

  Moscow - Led the developed of creative strategies and standalone projects; coordinated production of Videos, Banners, SMM content, outdoor integrations, OLs and PR special projects – for Jagermeister, Tuborg, YouTube Music, Heineken, Henkel, Puma, adidas, Kiehl's, etc; - Led a team of 6 professionals (hired, trained, motivated, rotated); - Facilitated the processes within new department (Digital Special Projects dept), recruited the team, led a cross-functional team of 6 full-time and 15… Show more - Led the developed of creative strategies and standalone projects; coordinated production of Videos, Banners, SMM content, outdoor integrations, OLs and PR special projects – for Jagermeister, Tuborg, YouTube Music, Heineken, Henkel, Puma, adidas, Kiehl's, etc; - Led a team of 6 professionals (hired, trained, motivated, rotated); - Facilitated the processes within new department (Digital Special Projects dept), recruited the team, led a cross-functional team of 6 full-time and 15 part-time professionals, roadmapping, prioritising tasks; implemented task-trackers, managed the team budget; increased new dept financial efficiency from scratch Show less



OMD OM Group

• Digital Group Head

  • Apr 2012 - Aug 2017

  Moscow - Grew up from SEM manager to Account director. - Led a team of 6 professionals (hired, trained, motivated, rotated); - Led the strategic planning and tactical deployment with focus on sales growth (O2O); annual flowcharts development; launching companies for the agency's largest client (Nissan); analysing and optimizing KPIs at each stage of the funnel (BLS, SLS, post-buy, post-click, CJM, O2O, econometric modelling, A/B testing of creatives and LPs, CJM optimization) - Negotiated at… Show more - Grew up from SEM manager to Account director. - Led a team of 6 professionals (hired, trained, motivated, rotated); - Led the strategic planning and tactical deployment with focus on sales growth (O2O); annual flowcharts development; launching companies for the agency's largest client (Nissan); analysing and optimizing KPIs at each stage of the funnel (BLS, SLS, post-buy, post-click, CJM, O2O, econometric modelling, A/B testing of creatives and LPs, CJM optimization) - Negotiated at the level of international Marketing- and Brand directors - Each year increased client’s billing up to 25-30% YoY, got highest rates from client on annual review (4.5-5), earned new pieces of business and budgets (Paid Social, regions, CIS, dealers)

• Senior Digital Manager

  • Apr 2013 - Sep 2016

  Moscow

• Digital Manager (SEM)

  • Apr 2012 - Apr 2013

  Moscow, Russian Federation



Ashmanov and Partners LLC

• Senior digital specialist (SEM and Paid Social)

  • Feb 2011 - Apr 2012

  Moscow, Russian Federation SEM & Paid Social tactical planning, campaigns development general accounts supervision & reporting analytics & optimization (incl. post-click)



Astron Buildings

• Luxembourg
• Construction
• 200 - 300 Employee

• Marketing Specialist

  • Sep 2011 - Dec 2011

  Moscow, Russian Federation Online marketing research, Online PR