Lizanne W.
Creative Director at S T R U C T U R E [Advertising & Branding]- Claim this Profile
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Bio
Miguel Cima
I’m an award-winning filmmaker and comic book writer. And believe me, I’ve got an eye for eye-catching ideas and images. It’s not easy to have to translate a client’s vision into something that just grabs you – but Lizanne has the skills. I’ve had her create original business logos out of a five minute conversation which simply nailed every idea we needed to transmit in one simple design. On larger projects, her ability to direct all the moving parts into a seminal engagement product is nothing short of stunning. Humans are visual creatures, and Lizanne knows how to make that work for her clients. Yes: she will design delicious eye candy for your consumers to eat up – and even better – she’s whip up something your target audience will never forget.
Eric Francis Coppolino
I am an editor and art director. An artist/designer must be a translator, who can take an idea from a person's description (and sometimes their thoughts) and develop it into something that works -- something that gets results. That is Lizanne Webb. She is the perfect morph of conventional and innovative. She can take a radical idea and make it presentable. She can take a basic idea and make it cool. She has a sense of humor that comes through everything she does, but moreover an aesthetic that is akin to visual poetry. Her subtle approach has a way of penetrating the fog and noise of the Internet and the advertising world to actually reach people, and to motivate them.
Tiina Teal
High-end professionalism? Check. Completely original designs + creativity? Double check. Warm, personal client services? Triple check. One cannot look further for the highest in branding, design & unique creative services that Lizanne/STRUCTURE provides to clients. I have worked with & known Liz for over 7 years now and every time I have needed a graphic logo, ground-up brand design or even just assistance with my own artistic/web-based needs - Liz has immediately been there to handle even the most complicated tasks effortlessly. STRUCTURE has become my go-to for both client referrals in the industry as well as my own personal design needs. Liz's laser-like focus & 24/7 work ethic always breeds an imminent branding success that leaves any other company in the dust. Your business will fly off the charts when partnering with STRUCTURE.
Miguel Cima
I’m an award-winning filmmaker and comic book writer. And believe me, I’ve got an eye for eye-catching ideas and images. It’s not easy to have to translate a client’s vision into something that just grabs you – but Lizanne has the skills. I’ve had her create original business logos out of a five minute conversation which simply nailed every idea we needed to transmit in one simple design. On larger projects, her ability to direct all the moving parts into a seminal engagement product is nothing short of stunning. Humans are visual creatures, and Lizanne knows how to make that work for her clients. Yes: she will design delicious eye candy for your consumers to eat up – and even better – she’s whip up something your target audience will never forget.
Eric Francis Coppolino
I am an editor and art director. An artist/designer must be a translator, who can take an idea from a person's description (and sometimes their thoughts) and develop it into something that works -- something that gets results. That is Lizanne Webb. She is the perfect morph of conventional and innovative. She can take a radical idea and make it presentable. She can take a basic idea and make it cool. She has a sense of humor that comes through everything she does, but moreover an aesthetic that is akin to visual poetry. Her subtle approach has a way of penetrating the fog and noise of the Internet and the advertising world to actually reach people, and to motivate them.
Tiina Teal
High-end professionalism? Check. Completely original designs + creativity? Double check. Warm, personal client services? Triple check. One cannot look further for the highest in branding, design & unique creative services that Lizanne/STRUCTURE provides to clients. I have worked with & known Liz for over 7 years now and every time I have needed a graphic logo, ground-up brand design or even just assistance with my own artistic/web-based needs - Liz has immediately been there to handle even the most complicated tasks effortlessly. STRUCTURE has become my go-to for both client referrals in the industry as well as my own personal design needs. Liz's laser-like focus & 24/7 work ethic always breeds an imminent branding success that leaves any other company in the dust. Your business will fly off the charts when partnering with STRUCTURE.
Miguel Cima
I’m an award-winning filmmaker and comic book writer. And believe me, I’ve got an eye for eye-catching ideas and images. It’s not easy to have to translate a client’s vision into something that just grabs you – but Lizanne has the skills. I’ve had her create original business logos out of a five minute conversation which simply nailed every idea we needed to transmit in one simple design. On larger projects, her ability to direct all the moving parts into a seminal engagement product is nothing short of stunning. Humans are visual creatures, and Lizanne knows how to make that work for her clients. Yes: she will design delicious eye candy for your consumers to eat up – and even better – she’s whip up something your target audience will never forget.
Eric Francis Coppolino
I am an editor and art director. An artist/designer must be a translator, who can take an idea from a person's description (and sometimes their thoughts) and develop it into something that works -- something that gets results. That is Lizanne Webb. She is the perfect morph of conventional and innovative. She can take a radical idea and make it presentable. She can take a basic idea and make it cool. She has a sense of humor that comes through everything she does, but moreover an aesthetic that is akin to visual poetry. Her subtle approach has a way of penetrating the fog and noise of the Internet and the advertising world to actually reach people, and to motivate them.
Tiina Teal
High-end professionalism? Check. Completely original designs + creativity? Double check. Warm, personal client services? Triple check. One cannot look further for the highest in branding, design & unique creative services that Lizanne/STRUCTURE provides to clients. I have worked with & known Liz for over 7 years now and every time I have needed a graphic logo, ground-up brand design or even just assistance with my own artistic/web-based needs - Liz has immediately been there to handle even the most complicated tasks effortlessly. STRUCTURE has become my go-to for both client referrals in the industry as well as my own personal design needs. Liz's laser-like focus & 24/7 work ethic always breeds an imminent branding success that leaves any other company in the dust. Your business will fly off the charts when partnering with STRUCTURE.
Miguel Cima
I’m an award-winning filmmaker and comic book writer. And believe me, I’ve got an eye for eye-catching ideas and images. It’s not easy to have to translate a client’s vision into something that just grabs you – but Lizanne has the skills. I’ve had her create original business logos out of a five minute conversation which simply nailed every idea we needed to transmit in one simple design. On larger projects, her ability to direct all the moving parts into a seminal engagement product is nothing short of stunning. Humans are visual creatures, and Lizanne knows how to make that work for her clients. Yes: she will design delicious eye candy for your consumers to eat up – and even better – she’s whip up something your target audience will never forget.
Eric Francis Coppolino
I am an editor and art director. An artist/designer must be a translator, who can take an idea from a person's description (and sometimes their thoughts) and develop it into something that works -- something that gets results. That is Lizanne Webb. She is the perfect morph of conventional and innovative. She can take a radical idea and make it presentable. She can take a basic idea and make it cool. She has a sense of humor that comes through everything she does, but moreover an aesthetic that is akin to visual poetry. Her subtle approach has a way of penetrating the fog and noise of the Internet and the advertising world to actually reach people, and to motivate them.
Tiina Teal
High-end professionalism? Check. Completely original designs + creativity? Double check. Warm, personal client services? Triple check. One cannot look further for the highest in branding, design & unique creative services that Lizanne/STRUCTURE provides to clients. I have worked with & known Liz for over 7 years now and every time I have needed a graphic logo, ground-up brand design or even just assistance with my own artistic/web-based needs - Liz has immediately been there to handle even the most complicated tasks effortlessly. STRUCTURE has become my go-to for both client referrals in the industry as well as my own personal design needs. Liz's laser-like focus & 24/7 work ethic always breeds an imminent branding success that leaves any other company in the dust. Your business will fly off the charts when partnering with STRUCTURE.
Experience
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S T R U C T U R E [Advertising & Branding]
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jan 2009 - Present
Very focused relationships with highly entrepreneurial clients seeking to get their products seen by nationwide audiences and, see significant ROI. Full 360 creative services and brand management were provided. + Developing new brands and updating older brands for clients. Competitive and positioning research. Identity design. + Original packaging designs and concepts for foods, beverages, toys, cosmeceuticals, apparel along with needed packaging engineering. I also provided final press-ready files and coordinated with printers and bottling companies to assure best outcomes. + Mobile app GUIs and program architecture. + Website development. Most recent clients requesting sites built on a Wordpress platform. This includes full SEO implementation. + Partnered with other creative agencies to help them fulfill creative services not supported by their staffs. + Packaged products were sold at Whole Foods, Costco, Target, BevMo among others. WHAT WE DO: Brand Development and Repositioning Identity Development and Deployment Strategic Social Marketing Traditional Advertising (design & copy) Professional Presentations and Infographics Packaging (food, beverage, spirits, toys & cosmeceuticals) Print, Internet and Outdoor Advertising Campaigns Consulting Services (to larger advertising & branding agencies) New Business Marketing Strategies and Support Mobile Apps - Design and Wireframing Websites - Specializing in Wordpress responsive Professional Photography Show less
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Century Wellness Center
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United States
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Medical Practices
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1 - 100 Employee
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Marketing & Medical Practice Administration
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Jan 2010 - Present
Supporting practice growth through the addition of technology and practice offerings. New technology integration: EHR, communications, & diagnostics Supporting ancillary services/progams B2B Creating and managing practice outreach efforts through email and social media campaigns. I also assure that we fully leverage outreach through our EMR/EHR technologies. Assisting in building concierge practice through patient contact and support. Managing the services provided by vendors and payments. Resolving IT issues throughout our offices. Practice logistics. Show less
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Advertising & Branding (Outside Consultant)
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Jun 2012 - Jan 2021
Rebranding, New Branding, Advertising & Marketing (Print & Online), Collateral Development & Design Rebranding, New Branding, Advertising & Marketing (Print & Online), Collateral Development & Design
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Trade Navigator
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Aug 2010 - Mar 2015
Online marketing, GUI design for software and mobile apps (games, self help and business), design and production of all print collateral. Email design and production, seminar support and tradeshow exhibit design an production. Online marketing, GUI design for software and mobile apps (games, self help and business), design and production of all print collateral. Email design and production, seminar support and tradeshow exhibit design an production.
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Kobrand Corporation
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United States
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Wholesale Import and Export
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100 - 200 Employee
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Packaging Designer (freelance)
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2012 - 2014
Designing and modifying packaging for several wine brands including bottled and bagged wines. Designing and modifying packaging for several wine brands including bottled and bagged wines.
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Creative Director (Freelance)
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Jun 2005 - Nov 2012
+ Branding and Design of wine labels for numerous brands: Un4Seen, Oops, Pandemonium, worked on Barking Sheep. Many other brands developed (ask for portfolio). + POS displays and packaging for all brands. + Print advertising for all brands. + Developed branding for both Tequila and Vodka brands as well. + Branding and Design of wine labels for numerous brands: Un4Seen, Oops, Pandemonium, worked on Barking Sheep. Many other brands developed (ask for portfolio). + POS displays and packaging for all brands. + Print advertising for all brands. + Developed branding for both Tequila and Vodka brands as well.
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Brand Sense Partners
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Creative Services
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Jun 2005 - Jan 2009
I lead the creative team for this brand extension and licensing firm. Our clients ranged from well-known consumer brands to celebrities. + With very limited staff and incredibly short turnaround times we created first class presentations, logos, product concept mockups and marketing collateral in support of multiple licensing programs. + Was responsible for interpreting market and demographic research into easily understood, original infographics that support an array of licensing programs. + Proposed and created secure brand asset sites which reduced the immense number of CDs needing to be burned and shipped to licensees. This included well-organized brand guidelines as well. Show less
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Creative Director
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Oct 2002 - May 2005
As the creative lead in this small, 360 agency I oversaw all projects from estimating through final production. + Concepted clever direct mail campaigns and even coordinated the mailing services and targeted address purchasing. + Designed and even helped build many online sites and email campaigns. Hired coding staff and worked closely with them. + Designed and managed the production of numerous sell sheets, ads, and catalogs – even sketching the scenes for photo shoots. Show less
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Sr. Art Director / Production Manager
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May 1998 - Sep 2002
Small ad agency that handled large accounts (ABCNews, Austin-Nichols, Martex, Russ Berrie, plus many others) very well. + Designed ads and refined the work and typography of others. + Was responsible for all Photoshop work and editing. + Managed the production and distribution of all ad materials to various media outlets and publications. Replaced mailing and courier delivery of materials with digital workflows where accepted. + Scripting and production of VNRs and commercials. Show less
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Color Graphic Press Inc.
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United States
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Financial Services
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Pre-Press Manager / Art Direction / Hi-End Photo Retouching
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Jun 1994 - May 1998
Third generation printing and design shop with hi-end presses. + Worked with clients (Bulova, Armitron, and others) to design and produce professional retail catalogs, sell sheets and collateral. + Hi-end photo editing; predominantly jewelry, watches and cosmetics requiring specific color matching on press. + Management of pre-press department. We became the go-to shop for designers on windows platforms needing proper Postscript processing of their files. Clients were referred to us by both Scitex and Corel as of the result of my Postscript conversion skills. Show less
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Dawning Technologies, Inc.
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Software Development
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1 - 100 Employee
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Graphic Designer / Technical Writer
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1992 - 1993
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Education
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University at Buffalo
Architecture & Theatre Design, 3.65 -
2007 - 2008
University of California, Los Angeles
Management Communications, 4.0 -
2009 - 2014
Santa Monica College
Psychology, 3.85 -
2010 - 2012
West Los Angeles College
Psychology, 4.0
Community
