Senior Campaign Planner, Brand

• Jan 2022 - Present

Campaign Head, Education & Society,

• Sep 2015 - Jan 2022

The UK’s cultural institution promoting international opportunities and friendly understanding around the world (Not-For-Profit). Cultural engagement in Education sector to encourage UK Schools to bring the world into their classrooms, offering training and resources for teachers, funding for schools and opportunities for pupils to connect and learn with peers around the world and help raise the profile of the UK internationally.Lead Schools Marketing Campaign Team in the planning and delivery of targeted campaigns to support international education programmes including Connecting Classrooms, Modern Language Assistants and the International School Award.Creation of single annual Schools Sector insight led and audience focused campaign plan for owned and paid channels by audience and message.Negotiation and implementation of 12-month strategic multi-platform digital media partnership, combining strategic content marketing, dynamic digital and native advertising, email marketing, social media and print.Provide marketing input into new business proposals and contract renewals. Redirected activities from disjointed reactive response to adhoc tasks towards a more strategic, planned best practice approach. Show less

Marketing Manager - NT Live

• Dec 2014 - Mar 2015

The Royal National Theatre is of the world’s leading publicly funded arts performance venues, committed to the presentation of classic theatre, alongside new works created for diverse audiences. I worked on all marketing elements involved in taking landmark theatre productions to cinema audiences around the world. This included the chance to work on Tom Stoppard's first new play for nine years, celebrating the acclaimed writer's return to theatre with The Hard Problem. With Stoppard heralded by the Evening Standard as the world's "Greatest Living Playwright", this was a unique opportunity to take the long-awaited and highly acclaimed sell-out new play to wider audiences via the big screen. Responsibilities included campaign strategy planning for broadcasts, online, e-marketing paid media advertising and the creation of marketing assets. Show less

Marketing Manager

• Jan 2012 - Jul 2014

Digital Cinema Media (DCM) is a creative marketing solutions company owned by ODEON and Cineworld that helps bring brands together with audiences within the cinema space. I joined DCM at a pivotal time in cinema advertising, as the medium prepared for the biggest change it its history when it switched to digital operations. Promoting the new opportunities for faster, more flexible and more creative possibilities offered by cinema, my remit was to raise awareness in the advertising industry of the power and effectiveness of the Big Screen throughout the cinematic journey. As part of this, I provided marketing support to the Business Development team in a drive to offer innovative new creative solutions for brands and advertisers across multiple platforms. One of my proudest achievements is the role I played in the introduction of DCM’s ground-breaking cinema companion mobile app, cinime. Allowing cinemagoers to use their little screen to get more from the big screen, the cinime app helps film fans get more from a trip to the movies. I developed and implemented the B2B and B2C marketing strategy, developing a new brand identity that was integrated in app, on and off screen. I produced on screen idents and an interactive big screen film quiz, as well as POS and ad creatives to drive downloads of the app. I also devised all consumer messaging, communications and copy, as well as in app text. My communications role encompassed PR strategy and implementation including the education around cinema’s digital transformation and second screen cinema, thought leadership, spokespeople initiatives, story creation and press releases. Providing marketing support to Exhibition team and its cinema facing strategy. I devised and introduced a relationship building and communications programme towards cinema chains and independent exhibitors, which included a dedicated online information and news hub, with weekly tailored ecomms. Show less

Marketing Manager EMEA

• Mar 2003 - Dec 2011

At BBC Worldwide, I worked within the international sales team for a total of 12 years in both a pre- and post-sales marketing capacity. Working closely with local sales teams and broadcasters, I developed and implemented through-the-line campaigns for a wide variety of much-loved television brands targeting a cross-section of different audiences in different territories, including Top Gear, Doctor Who, Sherlock, Teletubbies, In the Night Garden, Planet Earth, Torchwood and many more. Taking world-class premium British programme content and brands to audiences around the world across Entertainment, Drama, Natural History, Children’s and Factual genres has given me extensive experience working with international broadcasters pre- and post-sale to launch and market programmes. The role included ensuring that broadcasters had all the tools and marketing materials that they needed to create appointment to view marketing materials that would drive viewers to watch the programme and engage with it between broadcasts. From photography, electronic press kits, trails and talent pieces to camera to online marketing, bonus content, imagery and advertising, I have delivered world class marketing support materials in comprehensive tool kits. Specialising in multi-platform entertainment properties, including Children’s brands, blue-chip Drama and Natural History, I devised and implemented strategies designed to create awareness of the TV platforms and drive sales of ancillary products at retail. Whilst supporting local partners and licensees, these consumer marketing initiatives engaged viewers with much-loved brands outside of the programmes via ATL, press, online microsites, retail promotions, experiential activities and events. Show less

Senior Marketing Executive EMEIA

• Jun 2001 - Mar 2003

Responsibilities:- International cross-media marketing of key BBC Worldwide brands and sales support in distribution of programmes to foreign broadcasters- Re-launch of Premeia News newsletter in magazine format with responsibility for editorial coordination, design, production and distributionKey achievements: - Tweenies launches and campaigns in Spain and Holland including Tweenies Live Theatre Show in Madrid at El Teatro Calderon, Spanish Nationwide Retail Activity with El Cortes Ingles and Kindergarten mailing activities in Holland and Spain Show less

Marketing Executive EMEIA

• Nov 1999 - Jun 2001

Responsibilities:- Worked with international client broadcasters, publishers, licensing agents and PR companies to help them launch and market BBC programmes locally- Provided marketing support to sales teams- Cross-media marketing for all BBC Worldwide global brands including Teletubbies, Tweenies, SClub7, Walking with Dinosaurs, Walking with Beasts- Point of Sale materials, competitions, retail promotions, trade events- Editor of Premeia News newsletter to TV buyersKey achievements:- Launch of Teletubbies in Russia and Eastern Europe- Launches of Walking with Dinosaurs in Eastern Europe Show less

Marketing Executive

• Jun 1998 - Nov 1999

Was transferred to CNBC following a joint venture with Dow Jones. As part of the channel re-brand, had responsibility for off-air materials, above-the-line advertising and brand management. The re-launch campaign was short-listed in 1999 M&M Europe Awards in the Best Integrated Campaign (won by Bacardi) and Best Business Campaign (won by Financial Times). Channel awareness grew from 27% in 1997 to 40% in 1999 with advertising revenue doubling each year. Responsibilities included the briefing, selection and day-to-day management of agencies and adsales support included developing strategic sales tools to support the sales team. One of the highlights was working on “Top Executive Forum” launch event, where advertising agencies and clients were invited to attend a live panel interview with top businessmen including Richard Branson in specially created TV studio at Grosvenor House, Park Lane. Show less

Marketing Coordinator

• Apr 1995 - Jun 1998

Part of the team that rebranded and relaunched the American network’s pan-European channels and had responsibility for off-screen materials, implementing the off-air rebranding and compilation of brand guidelines. With a remit for Station Marketing, I co-ordinated ATL ad campaigns, managing the process from briefing to creative to execution. I also coordinated programming launches, trade and consumer shows, managing all print materials and design. During this time, I helped introduce the National Geographic brand as a strand on the NBC channel and launch CNBC as a 24-hour global news channel, in addition to the day-to-day promotion of Prime Time US titles such as Tonight with Jay Leno and The Late Show with Conan O’Brien to viewers, network operators and advertisers in the UK and Europe. Show less