Liza Kong
Marketing Manager and Digital Content Lead at Mitcom Sdn Bhd- Claim this Profile
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English Native or bilingual proficiency
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Chinese (Mandarin) Professional working proficiency
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Malay Full professional proficiency
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Cantonese Limited working proficiency
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Hokkien Professional working proficiency
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Bio
Experience
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Mitcom Sdn Bhd
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Telecommunications
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1 - 100 Employee
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Marketing Manager and Digital Content Lead
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2011 - Present
Job Profile- 1. Lead B2B group ATL and BTL integrated marketing initiatives (planning, budgetary, fund requisition/sponsorship, execution, management) with solution principals i.e. Cisco, Logitech, Barco, Revolabs. Scope include seminar/webinar hosting, demand gen campaigns, online Seach Engine Marketing (SEM), Google Ads, online social media, and all digital media related content for the group. 2. Manage company internal and external communications - Website content editing and branding with Search Engine Optimization (SEO) and SEM; Media space placement and related medium analysis i.e. advertisement, radio space, print adds. 3. Formulate reward program/campaign to increase client value and loyalty. 4. Lead in-house designers for all publication, e-newsletters, and communication content. 5. Lead the digital media team across all media content (include signage projects), with knowledge in its CMS platform: Create, Publish, Scheduling, and management. CMS platform include Cisco-Appspace, Samsung Magic Info and BrightSign. 6. Extra certification/courses completed: Leadership and management skills, PR and social media approaches, Google Ads certified.
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Only World Group (OWG)
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Selangor, Malaysia
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Manager Marketing
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2016 - 2016
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Meltwater
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United States
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Technology, Information and Internet
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700 & Above Employee
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Media Monitoring Consultant
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2010 - 2010
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Telecom New Zealand
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Canterbury & West Coast, New Zealand
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Communication Consultant
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2007 - 2009
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Education
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Lincoln University (NZ)
Bachelor’s Degree, Commerce in Marketing and Management -
Shaw Academy
Diploma in Digital Marketing, Distinction -
Malaysian Institute of Management (MIM)
Leadership and Management Skill, Management -
Malaysian Institute of Management (MIM)
Certificate in PR and Online Social Media Approches, Marketing -
Malaysian Institute of Management (MIM)
Certificate Towards Supervisory Excellence