Marketing Manager (B2B)

• 2022 - Present

Alter is a mental health IT-startup created in 2017. It provides an online platform for choosing approved psychologist and get effective and safe psychotherapy online. As a B2B Marketing Manager I help to increase the sells of corporate well-being and mental health support programs for employees. My primary contributions to the team are: 1) to generate the incoming leads flow through a mix of online marketing campaigns, online events and content marketing 2) to deliver proper marketing materials for sales team (presentations, proposals, email campaigns etc) Key results on this position: - Created from scratch the process of marketing data collection & analysis. Now we can plan exact amount of leads\meetings\deals from each channel and know exactly how much we pay for a new client. - Launched a digital ads campaign aimed at companies which recently had been relocated their business to another country. The notable achievement was that because we promoted useful&free content, we increased the amount of leads by a multiple of 5. Show less

B2B Marketing Lead Manager (Mid-Market)

• Mar 2021 - Jan 2022

Alfa-Bank is the biggest private bank in Russia. By the end of 2021, it had about 8M customers and 1M corporate clients.In this role, I was developing and implementing a marketing strategy for banking products for mid-market companies. I was also responsible for internal stakeholder relationships and presenting Marketing Department results to VP-level management.Key results on this position:• Developed and implemented 7 formats of offline&online events for audience of business owners, CEO, and CFO. These events were aimed to increase bank clients' loyalty and improve their relationships with sales managers. As a result of these events 87% of participants were ready to recommend the bank to their network.• Launched the online conference for retail business owners in 2 weeks. Attracted 7 speakers of VP- and C-level management of mid-market companies. Total outreach of this event was 3M users and 1K users watched a live translation. 3 contracts were signed right after event.• Launched a digital ads company of banking products for international trade. It was the first digital ads company for Mid-Market department. We used Google ads, Facebook ads, Yandex ads and programmatic channels. Total outreach was 10,5M target users.• Created from scratch a cooperation process between Marketing Department and Mid-Market Operating Business Department. My primary task was to deeply involve marketing team into business performance of the Mid-Market Department. As a result we had weekly meetings with VP of Mid-Market Department and his team, where we were regularly sharing Marketing Department results and were able to quickly adapt marketing tactics to current business needs. Show less

B2B Marketing Manager (Mid-Market)

• Jun 2019 - Mar 2021

In this role, I was responsible for the hands-on management of marketing projects for mid-market companies:• Organized online business events format from scratch. 30+ webinars held, 6000+ users viewed. Costs per 1 event were reduced by 70%• Launched the special integration in Forbes Russia magazine, where took part 20 mid-market clients – business owners from different cities. The audience of the Forbes Russia print version in 2020 was 100K readers\issue.• Organized 28 offline business conferences in 22 cities. Average conference attendance – 100 guests, NPS – 84%. The financial result of conferences – more than USD 1,7M.• Launched a partnership project with Beeline (TOP-3 Russian telecommunication company) – the series of 4 online conferences. 12 speakers were attracted, 426K target users reach, and 128K conference views. Show less

Senior Project Manager

• 2022 - 2022

• Managing brand strategy projects • Day by day communication with clients & creative team • Managing brand strategy projects • Day by day communication with clients & creative team

Business Development Manager

• Jan 2018 - Mar 2019

Great – is a leading Russian full-service agency based in Saint-Petersburg. It works both with global and local brands and has 100+ festival awards, including Cannes Lions, CLIO, Reddot, etc In this role, I was responsible for outbound lead generation. • Gained to agency 10+ new clients (IT services, retail, banking, children's goods). • Launched agency services in a new category – IT companies. • Won the creative tender and signed a year contract with Yandex Taxi. • Managed a team of 4-5 people during the preparation of the creative tenders projects. Took part in 20+ tenders. Show less

Director of Account Management

• Feb 2016 - Nov 2017

MEDSTEG - is an agency based in Saint-Petersburg, that specializes in digital marketing for Healthcare&Pharma companies.• Organized and leaded Sales&Accounting team from scratch;• Provide market feedback and propose new product features;• Managed over 30 digital marketing projects.

Marketing Account Manager

• Jun 2013 - Feb 2016

Junior Marketing Manager

• May 2012 - Jun 2013