Liz Vilchez

Senior Ad Operations Manager at Sovrn
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Senior Ad Operations Manager
      • Oct 2021 - Present

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Ad Operations Manager
      • Feb 2020 - Oct 2021

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Ad Operations Manager
      • Oct 2018 - Feb 2020

      Troubleshoot, resolve, and optimize the programmatic ad stack using data-driven strategies Manage and maintain relationships with demand partners Collaborate with the Rev Ops Manager to execute ad ops optimizations and tests Monitor site performance, KPIs, and revenue trends Translate technical data into actionable items for the Audience Development team Proactively search for revenue opportunities as they relate to ad operations Act as Google Ad Manager admin and ensure cohesiveness in the ad server environment Manage all ad operations tasks for new site launches Helped facilitate Google Ad Manager migration Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Ad Operations Manager
      • Feb 2017 - Oct 2018

      Oversee and manage the day-to-day operations of a small Ad Ops teamSetup and monitor programmatic deals in Ad Exchange and AppNexusProspect for header bidding partners that use prebid.js and see them through to implementationAct as liaison between publisher and header bidding partnersMonitor all digital advertising channels to ensure campaigns deliver in full and perform wellCollaborate with decision makers on potential new productsAssist Sales department with RFPs, as neededPut together documentation for internal processes and best practicesHelp Billing reconcile invoices and confirm monthly totals Show less

    • Digital Ad Operations Campaign Specialist
      • Feb 2016 - Feb 2017

      Managed PPC campaigns and maintained digital content for a suite of travel and telecom sitesTrafficked, monitored, and optimized CPM display campaigns and PPC native ad campaigns for SourceForge.net and Slashdot.orgQA'd ad tags and uploaded creatives in DFP and OpenXPulled reporting as needed for campaign optimization, analysis, and discrepancy checksCollaborated with campaign managers to ensure campaigns delivered in fullOffered suggestions to advertisers to improve campaign performance and help them hit KPIsWorked alongside developers and site engineers to resolve bugs that affected campaign performance Show less

    • United States
    • E-Learning Providers
    • 700 & Above Employee
    • Book Developer
      • Jan 2013 - Mar 2016

      Used HTML, CSS, and Photoshop to convert foreign language textbooks to online books Created additional online components to complete book packages Used an internal workstation for the online book conversion process Collaborated with other Book Developers and Editors on assignments and projects Published books and test copies according to publisher deadlines Reported workstation bugs to Product Development and tested system upgrades Contributed to various research and design projects related to online books and educational technology Show less

    • Auxiliares de Conversación
      • Oct 2014 - May 2015

      Acted as a cultural ambassador in a secondary school Assisted technology teachers with English in the classroom Prepared one-on-one and group activities related to classroom subject matter Conversed with students regularly to improve their English-speaking skills Acted as a cultural ambassador in a secondary school Assisted technology teachers with English in the classroom Prepared one-on-one and group activities related to classroom subject matter Conversed with students regularly to improve their English-speaking skills

    • United States
    • Staffing and Recruiting
    • 500 - 600 Employee
    • Front Desk Coordinator
      • Feb 2012 - Jun 2012

      Greeted and registered all candidates for four of the company’s branches Scheduled interviews for recruiters Assisted recruiters with tasks and projects on an as needed basis Administered and graded tests given to candidates Answered any and all questions visitors, walk-ins or candidates had Operated a multi-line phone system for the entire corporation Assisted other branches of the company on an as needed basis Greeted and registered all candidates for four of the company’s branches Scheduled interviews for recruiters Assisted recruiters with tasks and projects on an as needed basis Administered and graded tests given to candidates Answered any and all questions visitors, walk-ins or candidates had Operated a multi-line phone system for the entire corporation Assisted other branches of the company on an as needed basis

    • United States
    • Online Audio and Video Media
    • Administrative Assistant
      • Feb 2011 - Feb 2012

      Managed and expanded database for website’s Eye Care Practitioner Directory Corresponded with doctors regarding any questions or concerns Prepared and exported mailings Assisted with promotions and managed Facebook news feed Managed copyright infringement cases Single-handedly facilitated all aspects of move to new office location Answered phones and checked messages daily Managed and expanded database for website’s Eye Care Practitioner Directory Corresponded with doctors regarding any questions or concerns Prepared and exported mailings Assisted with promotions and managed Facebook news feed Managed copyright infringement cases Single-handedly facilitated all aspects of move to new office location Answered phones and checked messages daily

Education

  • University of California, San Diego
    Bachelor of Arts (B.A.), Psychology, Philosophy
    2007 - 2011

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