Liz Sanchez
Chief Marketing Officer at Assembled Financial- Claim this Profile
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Topline Score
Bio
Uyen P. Tran
Liz is highly intelligent, organized and efficient. She possesses wonderful people skills and is a blast to work with on a team. She knows how to get the job done and is an asset on any team!
Adam Bratter
Liz reported to me for the past year at Avery Dennison. Liz is a talented marketer, consistently producing outstanding results and possessing a valuable range of professional experience. Liz has demonstrated strong skills and results in all aspects of product marketing. In addition, when I asked Liz to take on expanded responsibilities in the area of marketing alliances, she excelled. Furthermore, Liz successfully draws upon her prior trade marketing experience and is a highly respected cross-functional team leader, which is evident from her numerous endorsements. I highly recommend Liz to any organization looking for a strong marketing leader.
Uyen P. Tran
Liz is highly intelligent, organized and efficient. She possesses wonderful people skills and is a blast to work with on a team. She knows how to get the job done and is an asset on any team!
Adam Bratter
Liz reported to me for the past year at Avery Dennison. Liz is a talented marketer, consistently producing outstanding results and possessing a valuable range of professional experience. Liz has demonstrated strong skills and results in all aspects of product marketing. In addition, when I asked Liz to take on expanded responsibilities in the area of marketing alliances, she excelled. Furthermore, Liz successfully draws upon her prior trade marketing experience and is a highly respected cross-functional team leader, which is evident from her numerous endorsements. I highly recommend Liz to any organization looking for a strong marketing leader.
Uyen P. Tran
Liz is highly intelligent, organized and efficient. She possesses wonderful people skills and is a blast to work with on a team. She knows how to get the job done and is an asset on any team!
Adam Bratter
Liz reported to me for the past year at Avery Dennison. Liz is a talented marketer, consistently producing outstanding results and possessing a valuable range of professional experience. Liz has demonstrated strong skills and results in all aspects of product marketing. In addition, when I asked Liz to take on expanded responsibilities in the area of marketing alliances, she excelled. Furthermore, Liz successfully draws upon her prior trade marketing experience and is a highly respected cross-functional team leader, which is evident from her numerous endorsements. I highly recommend Liz to any organization looking for a strong marketing leader.
Uyen P. Tran
Liz is highly intelligent, organized and efficient. She possesses wonderful people skills and is a blast to work with on a team. She knows how to get the job done and is an asset on any team!
Adam Bratter
Liz reported to me for the past year at Avery Dennison. Liz is a talented marketer, consistently producing outstanding results and possessing a valuable range of professional experience. Liz has demonstrated strong skills and results in all aspects of product marketing. In addition, when I asked Liz to take on expanded responsibilities in the area of marketing alliances, she excelled. Furthermore, Liz successfully draws upon her prior trade marketing experience and is a highly respected cross-functional team leader, which is evident from her numerous endorsements. I highly recommend Liz to any organization looking for a strong marketing leader.
Experience
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Assembled Financial
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United States
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Financial Services
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1 - 100 Employee
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Chief Marketing Officer
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Apr 2021 - Present
Providing Fin-Tech products designed to dramatically improve program economics while simultaneously delivering financial benefits to consumers in need of better banking solutions. Providing Fin-Tech products designed to dramatically improve program economics while simultaneously delivering financial benefits to consumers in need of better banking solutions.
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Green Dot Corporation
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United States
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Financial Services
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700 & Above Employee
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Senior Director, Retail and Brand Marketing
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Jun 2018 - Mar 2021
A financial technology and bank holding company and the world’s largest prepaid debit card provider with $1.1B in revenue. Responsible for identifying, validating and prioritizing opportunities to improve the consumer experience and increase sales of Green Dot’s prepaid products across retail channels. Brand owner of Walmart MoneyCard, the #1 retailer branded prepaid product. Direct management of retail and Walmart brand teams. Responsible for financial goals including profitability, trade spend and promotional ROI. Show less
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Avery Products Corporation
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United States
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Manufacturing
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300 - 400 Employee
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Director of Marketing
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2014 - May 2018
A global multi-category consumer products manufacturer and the world’s largest supplier of labels and software solutions, with $600M in revenue. Division of CCL Industries. Led development and launch of Direct to Consumer e-commerce service. Responsible for a cross-functional team tasked with delivering against revenue targets, designing against consumer needs and creating new operational capabilities. Group Marketing Lead (2014 - 2017) Oversee Labels and Stationary product portfolios and responsible for development and execution of new market platforms including market assessment, strategic planning, product introduction, software integration, demand creation and sales and profit delivery. Responsible for planning, creative execution and implementation of quarterly product campaign activation across media platforms. Direct responsibility for team of Marketing Managers. Show less
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Avery Dennison
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United States
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Packaging and Containers Manufacturing
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700 & Above Employee
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Group Product Manager
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2010 - 2013
A global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding tags and specialty medical products, with $6B in revenue. Responsible for new product introductions, including sales and profit delivery, strategic planning, ideation, product development, market research, pricing, packaging and demand creation. Business Unit lead responsible for developing web and software integrations with third-parties. Responsible for direct to consumer strategic planning and implementation of digital activation across media platforms. Direct responsibility for team of Marketing Managers. Show less
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Customer Marketing Manager
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2008 - 2010
Responsible for the development, execution of annual promotional plans and budget for all Avery product categories for Office Depot Retail, Commercial and On-line businesses. Direct responsibility for team of Account Managers.
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Senior Product Manager
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2006 - 2008
Responsible for Printable and Core Dividers and Business Cards portfolios. Selected for international assignment to establish strategic plans, including new product development and promotions for Printable Dividers and Business Card categories in the UK.
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Product Manager
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2004 - 2006
Responsible for the Printable Divider portfolio.
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Associate Product Manager
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2001 - 2004
Responsible for Binder categories.
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Education
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University of Southern California - Marshall School of Business
Master of Business Administration - MBA -
University of California, Los Angeles
Bachelor of Arts (B.A.), Sociology -
University of Southern California
Master of Business Administration - MBA -
University of Southern California
Master of Business Administration - MBA -
University of Southern California - Marshall School of Business
Master of Business Administration - MBA
Community
