Experience

BabyPage, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Manager of Digital Marketing

  • Nov 2022 - Present

  • Communications: Strategize, design, and execute lead and customer communications to increase sales and retain customers.• Paid Campaign Management: Structure, optimize, and manage paid digital media campaigns to meet specific KPIs. Manage all campaign UTM creation and implementation.• Reporting: Analyze and processes data to provide insights as well as track performance against monthly sales goals.• Social Media: Implement and manage community engagement & growth strategy, execution, content creation. (Facebook/Meta, Instagram, TikTok, Pinterest, Threads)• Website Management: Provide monthly blog topic recommendations based on keyword trends. Ensure all website content is effectively optimized against SEO KPIs.• Contractor Management: Collaborate and delegate design or content development with third-party contractors.• Design & Creative: Develop social media, email, and paid advertising creative. Manage app redesign with third-party graphic designer and dev team to implement. Show less

• Manager of Digital Marketing

  • Jun 2021 - Nov 2022

  • Campaign Management - structuring, optimizing, and managing digital media campaigns to meet specific KPIs• Reporting - analyzing and processing of data to provide insights as well as track performance against monthly sales goals • Social – implementing and managing community engagement & growth strategy, execution, content creation



Dr. Sears Wellness Institute

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2017 - Jun 2021

  • Strategize, design, and execute lead generation paid advertising efforts • Manage, plan, and execute lead email marketing • Data list management, analysis, and reporting • Website management: SEO, Page Design and development, Analytics (WordPress & GoogleAnalytics) • Paid Social: Facebook, Instagram, and Pinterest ad management • Social media management, strategy, content, design, and execution: Facebook, Instagram, Pinterest, LinkedIn • Design work in Illustrator, PhotoShop, InDesign, and Premiere Show less



MB Senior Solutions (MBSS)

• Brand Strategist/Digital Marketing Strategist

  • Sep 2013 - Sep 2016

  MB Senior Solutions (MBSS) was founded in 2007 and delivers health plan advice through the RetireMED®iQ Program. With expertise and experience in the health insurance industry, our teams guide individuals to the health insurance plan that is right for them. Responsibilities include: • Internal Marketing Consultant • Campaign/Project Management • Website Management & Development (WordPress) • Email Marketing & Automation (Microsoft Dynamics CRM ClickDimensions) • Direct Mail Campaign Management & Execution • Strategic Brand Development and Alignment • Content and Messaging • Graphic Design (Illustrator, InDesign) Show less



RUSH Expediting

• United States
• Truck Transportation
• 1 - 100 Employee

• Marketing Coordinator

  • May 2012 - Sep 2013

  • Website Management (WordPress) • Email Marketing (MailChimp) • Sales & Ad Hoc Reporting • Promotional Product Development • Customer Service • Website Management (WordPress) • Email Marketing (MailChimp) • Sales & Ad Hoc Reporting • Promotional Product Development • Customer Service



Beavertown Clinic

• United States
• Advertising Services
• 1 - 100 Employee

• Billing and Front Desk Assistant

  • May 2007 - Aug 2012

  Contact and bill customers. File patient information and organize billing statements. Create new patient information and update in database. Contact and bill customers. File patient information and organize billing statements. Create new patient information and update in database.



University of Dayton

• United States
• Higher Education
• 700 & Above Employee

• Law Library Student In Charge

  • Dec 2009 - May 2012

  Update and organize library materials. Aid students and patrons in library questions. Update and organize library materials. Aid students and patrons in library questions.