Experience

Reputation Matters Ltd

• United Kingdom

• Owner & Principal

  • Aug 2015 - Present

  Reputation Matters is my own consultancy dedicated to helping organisations grow their reputation to grow their business. Whether public, private, or not-for-profit, the way any organisation conducts itself and the quality of its communications are critical to business success and long-term sustainability. Reputation Matters provides expert guidance to businesses wanting to improve the quality of their engagements with stakeholders to improve business performance. I also specialise in social marketing strategy. Social Marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. I am experienced social marketing practitioner, having led the development of some of New Zealand’s most successful behaviour change programmes, including www.sorted.org.nz. My consultancy services include: •Reputation and public affairs strategy •Stakeholder engagement strategy, including audits •Communications – internal and external •Issues and risk management •Media training •Government relations •Community investment strategy •Sustainability strategies •Social marketing strategies •Mentoring



3R Group Ltd

• New Zealand
• Environmental Services
• 1 - 100 Employee

• Independent Chair

  • Apr 2014 - Mar 2020

  3R brings imagination and science together to repurpose waste. We see waste as an opportunity for both environmental and economic benefit. And we’re passionate about helping businesses help their customers responsibly dispose of used products and packaging. Combine these with expertise in bringing together individual businesses, industry and government to find innovative outcomes for waste, and it’s a recipe for some seriously good product stewardship solutions. Whether the “waste” in question can be reused, recycled or requires safe disposal, we offer our resourceful thinking to industry, here and abroad, applying existing ideas where appropriate or collaborating with others to create innovative new solutions. We believe helping clients take responsibility for their products at the end of their life can mitigate environmental harm and provide improved resource efficiency through the recycling or reuse of materials. Stewardship activity can also trigger other economic benefits such as winning new customers, gaining entry to new markets, employment opportunities, or creating new products from recovered materials. Most importantly, in today’s competitive and environmentally conscious markets, it can solve a key problem for customers: how to responsibly dispose of unwanted products. To “live well and within the limits of the planet” as outlined by Vision2050, businesses need to take this wasted opportunity now, and benefit from the chance to add value and create wealth from waste for both their shareholders and New Zealand as a whole. We want our solutions to improve your business. As you succeed and grow, so will we. 3R is a privately owned company started in 2004. For more information, check out www.3r.co.nz .



DairyNZ

• New Zealand
• Farming
• 200 - 300 Employee

• General Manager, Marketing & Communications

  • Jan 2015 - Jul 2015

  DairyNZ is the industry good organisation, helping New Zealand's dairy farmers succeed. Through leading innovation in world-class dairy farming and by working always in the best interests of New Zealand's dairy farmers, DairyNZ's purpose is to secure and enhance the profitability, sustainability and competitiveness of New Zealand dairy farming. Reporting to the Chief Executive and as a member of the Senior Leadership Team, my role was to lead the Marketing & Communications function for DairyNZ. Made up of 17 people, the team is responsible for developing and implementing marketing and communication strategies designed to encourage on-farm practice change; and enhancing the reputation of dairying in New Zealand. Functions of the team include reputation and issues management, branding (dairying and DairyNZ), management of marketing communication strategies and channels, and external engagement.



Lion NZ

• New Zealand
• Food and Beverage Manufacturing

• External Relations Director

  • Oct 2011 - Nov 2014

  Lion is Australasia’s largest food and beverage company and is New Zealand’s largest, beer, wine, cider and spirits manufacturer and distributor. I was a member of the New Zealand executive management team and the Group Legal and External Relations team, reporting to the Group General Counsel & Sustainability Director (based in Sydney). My management responsibilities encompassed all aspects of external relations - corporate reputation management, regulatory affairs and government relations, media management, stakeholder engagement and sustainability strategy. Specific responsibilities included: •Leading Lion’s efforts to ensure the optimal regulatory environment to support Lion’s commercial objectives. •Supporting Lion’s business units to ensure their activities are designed and delivered in the best interests of Lion’s corporate reputation. •Management of all external corporate communications for the New Zealand business, including business performance and issues and risk management, M&A communications, and all internal communications related to external issues. •Management of Lion’s New Zealand corporate sustainability activities and representation on Lion’s trans-Tasman Sustainability Leadership Group – providing expert counsel to senior management & the Board on sustainability issues. •Ensuring Lion delivers responsible marketplace practices in the manufacture, packaging, advertising, promotion and sale of alcohol. •Representing Lion on a number of industry associations with interests in food & grocery, advertising, manufacturing, alcoholic beverage and sustainability. •Responsibility for keeping informed of international developments in policy related to alcohol harm and best-practice alcohol social change programmes; and liaison with the Global Alcohol Producers’ Group on WHO related alcohol policy developments. •Leadership responsibility for three direct reports (External Relations Manager, Internal Communications Manager & Executive Assistant).

• Owner and Principal

  • Feb 2010 - Oct 2011

  Reputation Matters was my own consultancy in which I was the sole practitioner, dedicated to helping organisations grow their reputation to grow their business. Whether public, private, or not-for-profit, the way any organisation conducts itself and the quality of its communications are critical to business success and long-term sustainability. Reputation Matters provided expert guidance to businesses wanting to improve the quality of their engagements with stakeholders to improve business performance. My consultancy services include: •Reputation and public affairs strategy •Stakeholder engagement strategy, including audits •Communications – internal and external •Issues and risk management •Media training •Government relations •Community investment strategy •Social and environmental responsibility strategies •Mentoring

• Corporate Affairs & Government Relations Director

  • Jan 2005 - Feb 2010

  My role during this period was largely the same as listed above (2011 - 2014). My role during this period was largely the same as listed above (2011 - 2014).



Land Transport Safety Authority (LTSA)

• General Manager Communications & Education

  • Apr 2002 - Dec 2004

  The LTSA was a crown entity with responsibility for delivering road safety outcomes to reduce road trauma in New Zealand. It has since been subsumed into the NZ Transport Agency. I was a member of the executive management team and leader of the Communications and Education Division. The division was responsible for Government relations; key partner relations; public and stakeholder relations; media liaison and relationships; the national road safety advertising campaign (the largest social marketing programme in New Zealand); development, delivery and promotion of driver education programmes; corporate branding; and all internal and external communications. The managers of communications, advertising, education and media reported directly to me. The division comprised 21 permanent staff and I had management responsibility for an annual budget of $26m.



Retirement Commission

• New Zealand
• Government Administration
• 1 - 100 Employee

• Communications Manager

  • Jan 1998 - Mar 2002

  The Retirement Commission is a crown entity with responsibility for improving the effectiveness of current retirement income policies by encouraging New Zealanders to make private provision for retirement. In this role I was responsible for the strategic direction and delivery of all the Commission’s marketing communications, including a social marketing programme encouraging New Zealanders to make private provision for retirement. At the time, the Commission had annual budgets of between $1.5 and $4.7 million to operate its public education programme, sourced from the Government and, until 2001, the private sector. My key achievement was leading the development of the financial planning tool www.sorted.org.nz and the associated campaign to promote it. The campaign and website are regarded one of the most successful public education programmes in New Zealand.