Liz Pennock
Senior Manager, Streaming & Sales at Atlantic Records- Claim this Profile
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Bio
Experience
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Atlantic Records
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Musicians
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700 & Above Employee
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Senior Manager, Streaming & Sales
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Dec 2022 - Present
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Manager, Streaming & Sales
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Oct 2020 - Dec 2022
Spearheaded DSP release strategies across a full roster, garnering playlisting and marketing support for artists including Charli XCX, Portugal. The Man, Oliver Tree, Death Cab for Cutie & more. Manage collaborations with all streaming partners on marketing campaigns, including the creation and delivery of assets from the artists’ teams, facilitation of artist interviews, content captures, live events and social promotion from artists' social accounts for artists. Oversaw the… Show more Spearheaded DSP release strategies across a full roster, garnering playlisting and marketing support for artists including Charli XCX, Portugal. The Man, Oliver Tree, Death Cab for Cutie & more. Manage collaborations with all streaming partners on marketing campaigns, including the creation and delivery of assets from the artists’ teams, facilitation of artist interviews, content captures, live events and social promotion from artists' social accounts for artists. Oversaw the operations team within the streaming & sales department.
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Coordinator, Sales & Streaming
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Aug 2019 - Oct 2020
Worked with the President of Streaming & Sales on all departmental affairs, including scheduling, travel coordination and priority project management. Designed and organized pitch decks for external streaming account partners for high level artist projects. Created & managed the operations team within the streaming & dales department, which now coordinates the delivery of approved artist assets to all DSP accounts – including images, marketing timelines, one sheets, video, audio… Show more Worked with the President of Streaming & Sales on all departmental affairs, including scheduling, travel coordination and priority project management. Designed and organized pitch decks for external streaming account partners for high level artist projects. Created & managed the operations team within the streaming & dales department, which now coordinates the delivery of approved artist assets to all DSP accounts – including images, marketing timelines, one sheets, video, audio liners, etc. & manages larger artist project based marketing partnerships with the DSPs.
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Coordinator, Marketing
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Apr 2017 - Aug 2019
Worked with the VP of Pop/Rock Marketing with scheduling, travel coordination and expenses. Coordinated a roster of 15 artists (including Coldplay, Janelle Monae, Charli XCX, Jason Mraz) and collaborated on the creation and execution of marketing plans.
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Executive Assistant, Film, Television & Video Games Licensing
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Jun 2016 - Mar 2017
Assisted the President of Atlantic Records West Coast with high volume scheduling, phone coverage, travel coordination, and expenses. Coordinated a wide range of high priority soundtrack projects (Suicide Squad, The Greatest Showman, The Fast & The Furious 8: F8 Of The Furious), including A&R, marketing, event planning, and sales & streaming strategy.
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Warner Records
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Musicians
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200 - 300 Employee
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Creative Sync Licensing Intern
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Feb 2016 - May 2016
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Chapman University
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United States
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Higher Education
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700 & Above Employee
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Public Relations Assistant
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Aug 2015 - May 2016
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Music Director for Chapman Radio
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May 2015 - May 2016
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Lead Guest Relations Coordinator
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Mar 2014 - May 2015
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CBS
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United States
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Entertainment Providers
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700 & Above Employee
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Operations Intern
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Jun 2015 - Aug 2015
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Education
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Chapman University
Bachelor's Degree, Creative Producing -
Rosary High School