Experience

Roseville Visitors Association
• Director of Marketing and Communications

  • Dec 2018 - Present


Jones Lang LaSalle

• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2007 - Present

  Responsible for overseeing the marketing and sponsorship program for Rosedale Center, the strongest super regional center serving both Minneapolis and St. Paul • Oversee marketing program at Rosedale Center, a 1.149 million square foot shopping center with 160+ retailers • Implement marketing programs to increase retailer sales • Created partnerships between Rosedale Center and Roseville Visitors Association, Visit St. Paul, The Ordway Theatre, Orpheum Theatre and the MN Science Museum • Produce 30+ annual events including Fashion Bash, Girl’s Night Out, Plaza Stroll, holiday events, author signings and special appearances • Serve as the American Express Gift Card liaison between Jones Lang LaSalle shopping centers and American Express corporate team • Oversee the center’s social media including: website, www.myrosedale.com, Facebook, Twitter and Pinterest pages • Purchase and place all advertising including: print ads, radio scripts and billboards • Supervise Assistant Marketing Manager and Guest Services • Produce leasing packages for our leasing team to secure deals with national retailers Show less



JLL

• United States
• Real Estate
• 700 & Above Employee

• Specialty Leasing Manager

  • 2004 - 2007

  • Managed leasing program with 24 RMU’s, 12 kiosks and 24 inline stores • Generated over 1.6 million dollars in revenue, 2006 • Negotiated rents and lease terms with tenants • Oversaw rent payments and sales reports • Actively canvassed other malls, trade show and fairs • Provided assistance to entrepreneurs to develop into successful retail operators • Managed leasing program with 24 RMU’s, 12 kiosks and 24 inline stores • Generated over 1.6 million dollars in revenue, 2006 • Negotiated rents and lease terms with tenants • Oversaw rent payments and sales reports • Actively canvassed other malls, trade show and fairs • Provided assistance to entrepreneurs to develop into successful retail operators



Rosedale Center

• United States
• Medical Practices

• Assitant Marketing Manager

  • 2002 - 2004

  • Assisted in generating revenue • Developed sponsorship proposals • Responsible for updating Rosedale’s website • Created quarterly newsletter • Served as liaison between management and Santa/Easter Set • Assisted in generating revenue • Developed sponsorship proposals • Responsible for updating Rosedale’s website • Created quarterly newsletter • Served as liaison between management and Santa/Easter Set


INNOVA
• France
• Advertising Services
• Account Coordinator

  • 2001 - 2002

Sleep Number by Select Comfort
• Correspondence Coordinator

  • 2000 - 2001