Liz Norris
Head of Peak Performance at The Difference Collective- Claim this Profile
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Bio
Sarah Baldry
I recently brought Liz onboard to provide her healthcare expertise to a leading provider of digital mental health services. Liz's experience in mental health, combined with her solid understanding of health media needs, and anticipation of potential environmental issues, enabled her to devise a strategy that achieved branded broadcast and online BBC coverage and proved herself to be a trusted pair of hands in guiding the client through new waters. Before Liz came on board, the client was unwilling to provide an end user case study, which often meant missing out on press opportunities. Liz shared a plan that minimised the risks and handled the entire operation with kid gloves resulting in a great case study who enjoyed being in the limelight and who was a great advocate for the brand. Liz was proactive in making recommendations to grow the client's business and has also provided valuable insights into new business opportunities. I look forward to working with her as we expand Huuha's digital health offering.
Lukasz Rzeczkowski
I highly recommend Liz! When it comes to healthcare PR, look no further. She is a real deal when it comes to media relations in the UK, both press, and TV. She is very passionate about the sector and highly connected across the healthcare spectrum.
Sarah Baldry
I recently brought Liz onboard to provide her healthcare expertise to a leading provider of digital mental health services. Liz's experience in mental health, combined with her solid understanding of health media needs, and anticipation of potential environmental issues, enabled her to devise a strategy that achieved branded broadcast and online BBC coverage and proved herself to be a trusted pair of hands in guiding the client through new waters. Before Liz came on board, the client was unwilling to provide an end user case study, which often meant missing out on press opportunities. Liz shared a plan that minimised the risks and handled the entire operation with kid gloves resulting in a great case study who enjoyed being in the limelight and who was a great advocate for the brand. Liz was proactive in making recommendations to grow the client's business and has also provided valuable insights into new business opportunities. I look forward to working with her as we expand Huuha's digital health offering.
Lukasz Rzeczkowski
I highly recommend Liz! When it comes to healthcare PR, look no further. She is a real deal when it comes to media relations in the UK, both press, and TV. She is very passionate about the sector and highly connected across the healthcare spectrum.
Sarah Baldry
I recently brought Liz onboard to provide her healthcare expertise to a leading provider of digital mental health services. Liz's experience in mental health, combined with her solid understanding of health media needs, and anticipation of potential environmental issues, enabled her to devise a strategy that achieved branded broadcast and online BBC coverage and proved herself to be a trusted pair of hands in guiding the client through new waters. Before Liz came on board, the client was unwilling to provide an end user case study, which often meant missing out on press opportunities. Liz shared a plan that minimised the risks and handled the entire operation with kid gloves resulting in a great case study who enjoyed being in the limelight and who was a great advocate for the brand. Liz was proactive in making recommendations to grow the client's business and has also provided valuable insights into new business opportunities. I look forward to working with her as we expand Huuha's digital health offering.
Lukasz Rzeczkowski
I highly recommend Liz! When it comes to healthcare PR, look no further. She is a real deal when it comes to media relations in the UK, both press, and TV. She is very passionate about the sector and highly connected across the healthcare spectrum.
Sarah Baldry
I recently brought Liz onboard to provide her healthcare expertise to a leading provider of digital mental health services. Liz's experience in mental health, combined with her solid understanding of health media needs, and anticipation of potential environmental issues, enabled her to devise a strategy that achieved branded broadcast and online BBC coverage and proved herself to be a trusted pair of hands in guiding the client through new waters. Before Liz came on board, the client was unwilling to provide an end user case study, which often meant missing out on press opportunities. Liz shared a plan that minimised the risks and handled the entire operation with kid gloves resulting in a great case study who enjoyed being in the limelight and who was a great advocate for the brand. Liz was proactive in making recommendations to grow the client's business and has also provided valuable insights into new business opportunities. I look forward to working with her as we expand Huuha's digital health offering.
Lukasz Rzeczkowski
I highly recommend Liz! When it comes to healthcare PR, look no further. She is a real deal when it comes to media relations in the UK, both press, and TV. She is very passionate about the sector and highly connected across the healthcare spectrum.
Experience
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The Difference Collective
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Head of Peak Performance
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Jun 2019 - Present
I contribute my skills in agency leadership, business management and healthcare communications to The Difference Collective. The Difference Collective is the healthcare communications agency reformed. We work differently, in an intentionally virtual, collaborative way, providing specialist expertise through a network of over 100 hand-picked, experienced consultants with stellar track records. We give our healthcare clients exactly the resources they need, when they need them. Our flexible, high-performance approach gives clients brilliant value and access to the best experts in every area of healthcare – in purpose-built teams or for project support. If you have a healthcare comms brief in mind, please ask me for an intro. Or if you’re interested in applying to be a member of The Difference, I can tell you about the rewarding, flexible working environment and the selection process. Show less
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Healthcare Communications Consultant
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Jun 2016 - Present
Providing senior healthcare communications consultancy. Expertise includes developing communications strategies for disease awareness campaigns and product launches, designing integrated communications campaigns, identifying opportunities to drive engagement in key campaigns. Advising on issues management strategies, communication of scientific data, media materials development, advisory board facilitation and helping to up-skill client teams. In addition, I'm part of The Difference Collective, to which I contribute my skills as a healthcare communications consultant. This allows me to take on larger projects than I'd be able to work on alone. Show less
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CLL Support
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Communications Consultant
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Jan 2017 - Present
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Red Door Unlimited
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London, United Kingdom
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Associate Director - Healthcare Communications
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Jan 2006 - Oct 2015
Liz was on the Leadership team at Red Door Unlimited with responsibility for best practice across financial processes, new business and CSR. Experienced in issues preparedness and crisis management programmes including the coordination of product recalls and withdrawals. Particular interest in pre-launch programmes ensuring market preparedness and successful launch platforms, and market leadership programmes. Extensive medical data communications, media and advocacy development experience across pre and post-launch programmes. Excellent relationships with a wide range of professional and consumer media. In-depth understanding of the NHS and ABPI. Secondments to clients including AstraZeneca and Procter & Gamble Pharmaceuticals. Extensive experience in company management, objective setting and monitoring, strategic development and implementation, team direction, financial management, proposals development, issues and crisis management, business planning. Specialities: Respiratory disease, nutrition, cardiology, osteoporosis, diabetes, men’s health, vaccines, transplantation, chronic pain, oncology, gastroenterology, neurology, women's health, issues and crisis management. Show less
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Munro & Forster Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Account Manager - Healthcare Communications
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Apr 2002 - Dec 2006
Coordination of communications activities for a range of pharmaceutical and consumer health clients. Account management, implementation and budgeting. Key client handler and media liaison. Secondment to Depression Alliance to support work for the Lundbeck Award for Best Practice in Depression. Responsibilities included coordination of programme timelines and implementation of communications programmes, media liaison and engagement, features development, budget development and tracking, programme evaluations, proposals development, design and development of monthly children’s haemophilia magazine. Show less
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Education
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1998 - 2001
Oxford Brookes University
BA hons, Anthropology & Human Biology
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