Liz McDonnell

Founding Board Member and Education Chair at Pink Boots Society Canada
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Founding Board Member and Education Chair
      • Jul 2020 - Present

    • Canada
    • Writing and Editing
    • Communications Consultant
      • Mar 2017 - Present

      Develop communication plans specific to client needs including: - social media marketing - blog and newsletter content planning and development - advertising copywriting - communication project management - customer outreach Develop communication plans specific to client needs including: - social media marketing - blog and newsletter content planning and development - advertising copywriting - communication project management - customer outreach

    • Canada
    • 1 - 100 Employee
    • Taproom and Retail Manager
      • May 2021 - Apr 2022

    • Taproom and Retail
      • Jan 2020 - May 2021

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing and Events Coordinator
      • May 2019 - Dec 2019

    • Canada
    • Food and Beverage Services
    • Territory Manager
      • Jan 2018 - Jan 2019

    • Canada
    • Retail
    • 700 & Above Employee
    • Customer Service Representative
      • Jul 2016 - Jul 2017

      Provide prompt, courteous customer service to patrons, including product suggestion and research Provide prompt, courteous customer service to patrons, including product suggestion and research

    • Canada
    • School and Employee Bus Services
    • 1 - 100 Employee
    • Media Bus System Manager, Toronto 2015 Pan Am & Parapan Am Games
      • Apr 2015 - Aug 2015

      - Trained staff of 25 in operations of media bus system- Assisted training of 300+ drivers about routes, restrictions, needs of patrons- Determined staffing levels, recruited, and managed team of 25- Developed relationships with a variety of stakeholders and contractors to deliver service- Coordinated vehicle movement between venues, including competition, non-competition, and ceremony - Trained staff of 25 in operations of media bus system- Assisted training of 300+ drivers about routes, restrictions, needs of patrons- Determined staffing levels, recruited, and managed team of 25- Developed relationships with a variety of stakeholders and contractors to deliver service- Coordinated vehicle movement between venues, including competition, non-competition, and ceremony

    • Program Director
      • Jun 2014 - Feb 2015

      - Introduced animal-based presentations- Promoted animal advocacy, proper animal care, and animal handling - Introduced animal-based presentations- Promoted animal advocacy, proper animal care, and animal handling

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Instructor
      • Aug 2013 - Dec 2013

      Taught: Popular Culture and the Media, History of Media, Writing I, and Communications I- Ensured awareness of course objectives- Evaluated student progress and achievement- Developed course curriculum Taught: Popular Culture and the Media, History of Media, Writing I, and Communications I- Ensured awareness of course objectives- Evaluated student progress and achievement- Developed course curriculum

    • Canada
    • Advertising Services
    • Digital Project Coordinator
      • Sep 2012 - Apr 2013

      - Coordinated content, format and functionality for the overall user experience- Ensured web design met client brand standards- Edited and proofread all content to ensure accuracy- Managed editorial talent- Wrote effective social media messages and monitored social media to maximize reach- Identified workflow processes and adjusted to maximize productivity- Executed quality assurance testing before launches - Coordinated content, format and functionality for the overall user experience- Ensured web design met client brand standards- Edited and proofread all content to ensure accuracy- Managed editorial talent- Wrote effective social media messages and monitored social media to maximize reach- Identified workflow processes and adjusted to maximize productivity- Executed quality assurance testing before launches

    • Book and Periodical Publishing
    • Assistant Editor
      • Feb 2012 - Sep 2012

      - Generated and assigned story ideas- Conducted research, fact-checking and copy editing- Promoted multiple city content via social media and interacted with users- Provided administrative support to the editor-in-chief - Generated and assigned story ideas- Conducted research, fact-checking and copy editing- Promoted multiple city content via social media and interacted with users- Provided administrative support to the editor-in-chief

    • United States
    • Newspaper Publishing
    • 400 - 500 Employee
    • Public Editor Associate
      • May 2009 - Jan 2012

      - Investigated and resolved readers’ questions, comments and complaints while considering legal issues- Provided research to the Public Editor - Wrote corrections and clarifications for publication online and in print- Promoted the department on social media

    • Editorial Researcher
      • Mar 2004 - Aug 2009

      - Researched topics associated for advice seekers and found associated experts to interview- Created editorial line-ups- Read incoming correspondence from Toronto Star and syndicated newspapers’ readers - Edited columns, uploaded content to the website via content management system, and distributed for publication in syndicated newspapers- Maintained database of resources: books, community services, organizations, experts, etcetera- Liaised with syndicates

    • Assistant to the Managing Editor
      • Oct 2006 - May 2009

      - Provided administrative support to Managing Editor and departmental Assistant Managing Editors- Completed research needs for various department heads and maintain administrative processes to improve accuracy and efficiency in editorial- Liaised between editorial and other departments- Coordinated Toronto Star Short Story Contest

    • Advertising Sales Representative
      • Jan 1999 - Mar 2004

      - Prepared promotional plans, sales literature, media kits and sales contracts- Identified new advertising opportunities for clients- Promoted products, expanded network of contacts, and increased industry knowledge- Gathered relevant material for bid processes, coordinated bidding and contract approval

    • Advertising Sales Coordinator
      • Apr 1997 - Jan 1999

    • Circulation Customer Service Representative
      • May 1996 - Apr 1997

Education

  • University of Toronto - University of St. Michael's College
    Bachelor of Arts, Drama
    1993 - 2001
  • Institute of Communication Agencies
    Communications and Advertising Accredited Professional, Marketing, Account Planning and Research, Creative, Communication Skills, Media, DM, PR, etc.
    1998 - 2000
  • George Brown College
    Continuing Education, Social Media
    -
  • Ryerson University
    Continuing Education, Magazine Writing, Copy Editing, Website Content, Dreamweaver
    -

Community

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