Experience

Victorian Health Promotion Foundation (VicHealth)

• Australia
• Public Health
• 1 - 100 Employee

• Digital Marketing Lead

  • Oct 2021 - Present

  I plan and execute VicHealth's digital marketing strategy, delivering innovative and driving meaningful engagement with Victorians through an audience-led approach, to promoting good health and preventing chronic disease. I plan and execute VicHealth's digital marketing strategy, delivering innovative and driving meaningful engagement with Victorians through an audience-led approach, to promoting good health and preventing chronic disease.



Funko

• United States
• Consumer Goods
• 700 & Above Employee

• Brand Marketing Manager EMEA

  • Jan 2020 - Oct 2020

  I developed and implemented strategic marketing plans to launch and develop brands across key new growth categories for the business. - Developed and implemented 360 degree marketing campaigns that align with long-term brand development strategies and the company’s strategic goals. - Fast tracked key digital projects and ‘test and learn’ pilots - Built strong retailer relationships and delivered compelling brand narratives, to ensure product delivers mutual, sustainable business growth - Develop ATL & BTL create comms, to deliver cut through in hyper-competitive landscape



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Global Digital Specialist- Rexona (Sure UK)

  • Jul 2018 - Dec 2019

  I drove global digital transformation across the world’s leading, multi-billion dollar deodorant brand. I delivered global strategies with best-in-class solutions to build a progressive digital ecosystem and authentically connect with our consumers.- Delivered global digital strategy, building best-practise data driven marketing solutions for adoption in over 60 countries.- Analysed search growth and trends, identifying e-commerce opportunities and delivering an innovation roadmap to optimise online portfolio offering in fastest growing retail channel. - Built PPC, organic & ecommerce global Search playbook for ‘always on’ strategy and media cost efficiencies- Brand custodian for all things digital; including CRM, technology integration and capabilities, UX, data acquisition and analytics, A/B testing, global content & social strategies, community management & pilot opportunities.- Work in specialised project group focussing on minimising packaging and increasing the use of recycled materials in products across category.

• Global Assistant Brand Manager- Surf

  • Oct 2017 - Jun 2018

  Working across UK’s heritage laundry brand, Surf, I led cross-functional teams and worked with local and regional clusters to deliver innovation and communications that increased profitability. Leveraging consumer insights and global trends, I developed strategies to define and strengthen Surf’s positioning and future proof the brand.



Unicharm Australasia

• Assistant Brand Manager

  • Oct 2016 - Oct 2017

• Brand Assistant

  • Feb 2015 - Sep 2016



Hachi Company Limited

• Intern

  • Jan 2014 - Apr 2014

  Establishing working relationships with a variety of functional areas across the company including marketing, engineering, accounts and finance departments. Responsibilities: • Analysing operations, approach, methodology and tools • Liaising with clients on current and future projects • Worked both independently and as part of a team with all staff to assist in day-to-day operations • Product research, development and testing • Quality control Establishing working relationships with a variety of functional areas across the company including marketing, engineering, accounts and finance departments. Responsibilities: • Analysing operations, approach, methodology and tools • Liaising with clients on current and future projects • Worked both independently and as part of a team with all staff to assist in day-to-day operations • Product research, development and testing • Quality control