Media and Partnerships Leader

• Feb 2023 - Present

Playing a key role in the transition of industry partners and relationships across areas such as agency upskilling/training, industry communications, process innovation & re-engineering, sales strategy and more. To deliver this project effectively, co-develop and deliver a 12-month strategy that will outline the key initiatives to be delivered along with an implementation roadmap, action points, key roles and responsibilities, and evolved targets & KPI’s.

Marketing Program Leader

• Aug 2018 - Feb 2023

Leading and executing the delivery of the marketing program across events and the domestic markets. Bringing together all relevant stakeholders (internal and external) to collaborate and work cohesively to create and deliver common outcomes and align with our marketing strategy.

Digital Content Specialist

• Jan 2017 - Jul 2018

- Managing and optimising the consumer email program with an expansion on campaign activity of up to 90%- Optimising existing and introducing new lifecycle programs with a focus on 1:1 personalised approach. - Driving new campaign initiatives that leverage the email channel to support retail and event activity with the goal of maximising conversion and further improving relationships with industry partners. - Acquisition and retention strategies as well as data appending opportunities to better communicate (and convert) with existing audiences. - Leads to industry generated by the program increase of more than 230%, making the program TEQ’s most valuable media asset Identifying sponsorship opportunities and increasing advertising sales by 48%. - Social projects and curating planned and reactive Instagram stories to further increase volume of impressions. - Managing and hosting digital content projects with influences and journalists- Creating engaging content for Queensland's digital channels with a particular focus on Queensland's email program, Queensland.com, social and the Queensland Blog.

Account Manager

• Jan 2014 - Jan 2017

• Client liaison, client management, client satisfaction • Account management for clients like TEQ, Fiji Airways and Gold Coast Tourism. • Digital marketing and production management by delivering effective campaigns and solutions • Liaising with suppliers including designers, developers and studio staff • Client liaison, client management, client satisfaction • Account management for clients like TEQ, Fiji Airways and Gold Coast Tourism. • Digital marketing and production management by delivering effective campaigns and solutions • Liaising with suppliers including designers, developers and studio staff

Account Manager

• Mar 2013 - Jan 2014

• Client liaison, client management, client satisfaction • Project and account management for clients like Nestlé (Australia and New Zealand), and Netball Queensland • Project management of websites, apps and games • Google analytics, SEO, web content management • Social media • eCRMs, copywriting • Digital marketing and production management • Exposure to CMS platforms like Wordpress, Sitecore and Sharepoint • Liaising with suppliers including designers and developers • Client liaison, client management, client satisfaction • Project and account management for clients like Nestlé (Australia and New Zealand), and Netball Queensland • Project management of websites, apps and games • Google analytics, SEO, web content management • Social media • eCRMs, copywriting • Digital marketing and production management • Exposure to CMS platforms like Wordpress, Sitecore and Sharepoint • Liaising with suppliers including designers and developers

Operations Manager

• Dec 2009 - Mar 2013

Achieve both customer and employee satisfaction through the effective and efficient delivery of service. This is to be achieved through successful supervision, evaluation and delegation of responsibilities to subordinates. Other responsibilities include: • Recruitment & selection • Merchandising • Training & Development • Staff evaluation • Customer Liaison & Conflict Resolution • Complex Presentation & Security Achieve both customer and employee satisfaction through the effective and efficient delivery of service. This is to be achieved through successful supervision, evaluation and delegation of responsibilities to subordinates. Other responsibilities include: • Recruitment & selection • Merchandising • Training & Development • Staff evaluation • Customer Liaison & Conflict Resolution • Complex Presentation & Security

Intern

• Jan 2013 - Feb 2013

Intern

• Jul 2012 - Oct 2012

Integration Department - Intern

• Mar 2012 - Jun 2012

• Worked in the Integration department assisting with competition collaboration. • Air-Checks • Event Assistance – Outside Broadcasts • Assisted the Breakfast Show as a producer assistant. Experience with ‘Phone Booth’. • Participated in SPARK meetings – a creative environment where ideas and concepts are formed for upcoming market material. • Worked in the Integration department assisting with competition collaboration. • Air-Checks • Event Assistance – Outside Broadcasts • Assisted the Breakfast Show as a producer assistant. Experience with ‘Phone Booth’. • Participated in SPARK meetings – a creative environment where ideas and concepts are formed for upcoming market material.

Manager

• Jul 2008 - Nov 2009