Liz Keating
Director and Founder at MATRIX HEALTH SOLUTIONS LIMITED- Claim this Profile
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Bio
Roger Rolph
Liz brings an infectious enthusiasm, drive and energy to all that she does. Always thinking outside the box, looking for new ideas and solutions. A great asset to any marketing/business development team.
Roger Rolph
Liz brings an infectious enthusiasm, drive and energy to all that she does. Always thinking outside the box, looking for new ideas and solutions. A great asset to any marketing/business development team.
Roger Rolph
Liz brings an infectious enthusiasm, drive and energy to all that she does. Always thinking outside the box, looking for new ideas and solutions. A great asset to any marketing/business development team.
Roger Rolph
Liz brings an infectious enthusiasm, drive and energy to all that she does. Always thinking outside the box, looking for new ideas and solutions. A great asset to any marketing/business development team.
Experience
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MATRIX HEALTH SOLUTIONS LIMITED
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United Kingdom
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Health, Wellness & Fitness
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1 - 100 Employee
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Director and Founder
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Oct 2016 - Present
Matrix Health Solutions Limited (MHS) is a Professional Consultancy Company specialising in the provision of services to the Pharmaceutical Industry who are interested in implementing integrated Patient Support Programmes to improve health outcomes. Matrix is a member of the National Clinical Homecare Association (NCHA). Matrix Health Solutions Limited (MHS) is a Professional Consultancy Company specialising in the provision of services to the Pharmaceutical Industry who are interested in implementing integrated Patient Support Programmes to improve health outcomes. Matrix is a member of the National Clinical Homecare Association (NCHA).
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Healthcare at Home
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Business Development Manager
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Nov 2010 - Sep 2016
Working as a BDM in the Pharmaceutical Division of the UK's largest home healthcare organisation. Responsible for the commercial performance of B2B accounts including VIP clients in excess of £11m. Working as a BDM in the Pharmaceutical Division of the UK's largest home healthcare organisation. Responsible for the commercial performance of B2B accounts including VIP clients in excess of £11m.
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Marketing Manager
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Oct 2008 - Oct 2010
Responsible for the marketing of the SpePharm product portfolio throughout the UK including the development of product campaigns and EU campaign influence. The role required the evaluation of new product acquisitions in order to meet the strategic direction for future company growth. Responsible for the marketing of the SpePharm product portfolio throughout the UK including the development of product campaigns and EU campaign influence. The role required the evaluation of new product acquisitions in order to meet the strategic direction for future company growth.
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Wyeth
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United States
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Wholesale
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1 - 100 Employee
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Senior Product Marketing Manager
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Feb 2007 - Sep 2008
Responsible for marketing the company's premier biologic brand throughout the UK. The role required the development of robust 10 year business forecasts and annual operating plans focused on delivering against multi-level business objectives (including HTA submissions for high cost drugs). I was required to lead a multi-disciplinary team to develop and deliver against critical success factors in a dynamic market place. The deployment of Market Access and Market Differentiation strategies was critical to brand success. Show less
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Product Marketing Manager
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Jul 2005 - Jan 2007
Marketing lead for the premier biologic brand within new Spondylorathropaties market place. Role required planned and coordinated therapeutic strategies which fed into EU brand development. The role developed national disease awareness campaigns in partnership with national patient groups.
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Wyeth Pharmaceuticals
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France
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Real Estate
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Senior Regional Business Manager
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Mar 2005 - Jun 2005
Responsible for the management of a team of Hospital Products Specialists and funding specialist in order to deliver exceptional sales for premier high cost brands. The role required me to be a RBM role model and mentor to new and existing Regional Business Managers.
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Regional Business Manager
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Nov 1999 - Mar 2005
Responsible for the Line management of a team of GP Medical Representatives and then Hospital Specialists for high cost drugs. Responsible for product sales across various therapy areas including, a Biologic in Rheumatology / Dermatology also in Haemophilia, Gastroenterology, Mental Health and female health areas. The role required leading and developing staff to meet annual sales objectives and in employee development to ensure talent progressed within the company.
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Field Training Executive
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Oct 1997 - Oct 1999
National training lead for a range of drugs in Female Health and Mental Health. Also, responsible for the training and development of Medical and Hospital Representatives across two Regional Business Teams. Developed national skill enhancement workshops including presentation and selling skills.
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Senior Medical Representative / Regional Trainer
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Jan 1995 - Sep 1997
Responsible for delivering sales above target for a range of primary care products and for the provision of training expertise to medical representatives.
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Medical Representative
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Nov 1989 - Dec 1995
Responsible for the sale performance for a wide range of drugs within the primary and secondary care setting, including Inflammation, Cardiovascular Disease, Dermatology, Mental Health, Gastroenterology, Female Health.
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Education
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The Open University
Foundation course, Information Technology -
Halton College, Widnes Cheshire
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St John Thomas and Fisher Moore, Widnes Cheshire