Liz Goad, CMP, DES, CEM

Executive Director at MEMA. The Vehicle Suppliers Association
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Contact Information
us****@****om
(386) 825-5501
Location
Durham, North Carolina, United States, US

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Debbie Garcia, CMP

Liz is an amazing event planner. She is organized and knows her programs like the back of her hand. She has been a joy to work with as we work together on sourcing her programs for the future. Liz is easy to work with and knows what she needs for her company. I look forward to continuing our amazing relationship.

Cora Bett Thomas

Liz was a valued employee and was appreciated by the agents to the degree that I belelve they use her virtually even now. I do recommend her Cora Bett Thomas

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Credentials

  • AAP
    Northwood University
    Sep, 2021
    - Nov, 2024
  • Certified Meeting Professional (CMP)
    Events Industry Council
    Aug, 2016
    - Nov, 2024
  • Certified in Exhibition Management
    International Association of Exhibitions and Events (IAEE)
    May, 2023
    - Nov, 2024
  • Digital Event Strategist
    PCMA
    May, 2018
    - Nov, 2024

Experience

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Executive Director
      • Jan 2023 - Present

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sr. Director, Programs, Events & Operations
      • Jan 2022 - Dec 2022

      - Manage programs and events for an aftermarket non-profit association.- Develop, execute & maintain association budget.- Oversee more than 100 programs, meetings and events per year- Represent association interests in the planning & development of two trade shows, one a top 50 international trade show, and the other a Latin American based trade show- Build engagement with thousands of members per year- Directly lead teams in managing & marketing programs & events - Provide leadership and direction in efforts to streamline operations, manage staff, and effectively engage members. Show less

    • Director, Events & Meetings
      • Jan 2016 - Dec 2021

      - Plan, coordinate, manage and execute events for a non-profit association.- Develop, execute & maintain event budgets.- Lead in the planning of 40+meetings and events per year- Oversee planning & development of a top 50 trade show- Interact with, engage & build relationships with thousands of event attendees and members per year- Directly lead a small team in planning & marketing events & webinars, maintaining our member database, and developing & implementing a company mobile app. Show less

    • Senior Manager, Events & Meetings
      • Jan 2014 - Dec 2015

      - planned & executed 30+ meetings per year- planned & executed 3-4 large events per year- managed event budgets- coordinated events and assisted with planning related to top 50 trade show

    • Manager, Programs & Member Services
      • Jan 2012 - Dec 2013

      - coordinated 20+ meetings per year- coordinated & executed 2 large events per year- maintained database & represented division for upgrades, testing & implementation

    • Coordinator, Programs & Member Services
      • Jan 2011 - Dec 2011

      - coordinated 10 small meetings per year- assisted in planning, development & execution of 2 large events- maintained company database

    • Marketing Assistant / Temporary
      • Mar 2010 - Dec 2010

      - Constructed and distributed the daily newsletter- Designed logos for new campaigns- Designed signs and other promotional materials- Updated and maintained company web site

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Event & Marketing Coordinator / Part-Time
      • May 2010 - Dec 2010

      - Assisted with office marketing and operations. - Developed and tracked event registration and coordinated event materials. - Distributed event marketing. - Assisted with office marketing and operations. - Developed and tracked event registration and coordinated event materials. - Distributed event marketing.

    • United States
    • Retail
    • 700 & Above Employee
    • Office Assistant/Holiday Employee
      • Nov 2005 - Jan 2010

      · Increased sales by using excellent customer service to encourage repeat buyers and to add on an average of $50-$150 per sale. · Marketed promotions and sales with cold calling, e-mails, and signage. Formed relationships with buyers in order to have a target audience for such promotions. · Processed and distributed incoming and outgoing shipments. · Increased sales by using excellent customer service to encourage repeat buyers and to add on an average of $50-$150 per sale. · Marketed promotions and sales with cold calling, e-mails, and signage. Formed relationships with buyers in order to have a target audience for such promotions. · Processed and distributed incoming and outgoing shipments.

    • Real Estate
    • 1 - 100 Employee
    • Leasing Agent / Temporary Employee
      • Aug 2009 - Dec 2009

      · Created marketing materials and edited & maintained information for 4 websites. Promoted property using the Internet, e-mail campaigns, fax proposals, and direct marketing. · Implemented new lead management system which increased follow-up and consequent rentals by 25%. · Met with prospective renters to present models. Closed and renewed an average of 3 contracts per week. · Coordinated customer service and resolved customer complaints. · Directed and scheduled service calls efficiently to insure renter satisfaction and increase renewal percentage. Show less

    • Design / Marketing Contractor
      • Nov 2007 - Aug 2009

      · Developed marketing campaigns for clients; created brochures, letterhead, and logos. · Used networking and on-line advertisements to gain new business. · Handled billing and expenses for multiple clients determining where to implement promotions and discounts to insure repeat business. · Developed marketing campaigns for clients; created brochures, letterhead, and logos. · Used networking and on-line advertisements to gain new business. · Handled billing and expenses for multiple clients determining where to implement promotions and discounts to insure repeat business.

    • Sales and Customer Service Representative
      • Jun 2008 - May 2009

      · Used excellent customer service and sales techniques to increase ticket totals within the top 5% of restaurant sales. · Obtained regularly returning customers by forming relationships and promoting specials. · Opened restaurant daily and supervised an average of 6 employees per closing shift. · Used excellent customer service and sales techniques to increase ticket totals within the top 5% of restaurant sales. · Obtained regularly returning customers by forming relationships and promoting specials. · Opened restaurant daily and supervised an average of 6 employees per closing shift.

    • Marketing Coordinator and Agent Assistant
      • May 2006 - Nov 2007

      · Created brochures, postcards, sales presentations, and web banners for company and agent promotion based on brand marketing specifications. Won real estate marketing conference award. · Coordinated and maintained company exposure through print, web, and community events. Managed the graphics and informational content for 7 websites. Regularly produced e-mail campaigns and newsletters. · Directly assisted 15 agents in planning and implementing open houses, promoting listings, and obtaining new clients. · Lead the marketing department in the Bluffton Office while maintaining consistency in structure and branding based on direction from the marketing director in the Savannah Office. Traveled between offices to share and collect information in order to maintain this consistency. Conducted weekly marketing meetings in the Bluffton office. · Supervised 1 employee in office tasks including reception, data entry, and coordination of office supplies. Initially was hired as the front desk manager. Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Marketing Support and Production Assistant
      • Oct 2005 - May 2006

      · Developed and designed brochures and sales presentations to assist in the promotion of the company. · Produced marketing materials including large scale displays, brochures, text books, and phone books for outside clients. · Organized company events including customer appreciation party for 300 people, in-house holiday events, and business expo booths. · Created spreadsheet for marketing and sales expenses going back 5 years in order to eliminate unnecessary spending. Show less

    • Sales and Customer Service Representative
      • Oct 2003 - Dec 2005

      · Increased sales by forming relationships to ensure repeat customers and by performing excellent customer service by multi-tasking efficiently and reading each guest to determine the type of service they prefer. · Managed guest services station, generally supervising/training 1 employee, and opened restaurant daily. · Increased sales by forming relationships to ensure repeat customers and by performing excellent customer service by multi-tasking efficiently and reading each guest to determine the type of service they prefer. · Managed guest services station, generally supervising/training 1 employee, and opened restaurant daily.

    • Marketing Assistant, Intern
      • Jan 2005 - Jun 2005

      · Designed programs, invitations, and informational packets for events and promotion. · Created marketing books in order to document past events and attempts at fund-raising. · Organized company events such as a meet-and-greet with key note speaker to sign new and maintain current contributors to this non-profit organization. · Designed programs, invitations, and informational packets for events and promotion. · Created marketing books in order to document past events and attempts at fund-raising. · Organized company events such as a meet-and-greet with key note speaker to sign new and maintain current contributors to this non-profit organization.

    • Lead Volleyball Coach
      • Oct 2002 - Mar 2004

      · Conducted practices and games, coaching about 12 girls per team. · Outlined schedules and practices to ensure a cohesive learning environment. · Conducted practices and games, coaching about 12 girls per team. · Outlined schedules and practices to ensure a cohesive learning environment.

Education

  • William Peace University
    Bachelor of Arts, Visual Communications and Spanish
    2001 - 2005

Community

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