Liz Freeman
Director of Marketing at Sorella Apothecary- Claim this Profile
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Bio
Credentials
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First Aid/CPR
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Experience
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Sorella Apothecary
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United States
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Manufacturing
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1 - 100 Employee
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Director of Marketing
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Sep 2021 - Present
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Project Manager
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Jan 2021 - Sep 2021
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The Impetus Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Dec 2019 - Dec 2020
- Management of day-to-day client projects including pitching activities for several clients to local, regional and national media (10/per month)- Traffic digital design projects from designer to client including reviewing and trafficking changes- Create and implement annual marketing plans for multiple clients with on-going activities- Manage media relations and on-site activities at annual industry trade show including media tours and event management- Create and prepare materials for various events from start to finish including creating collateral for multiple clients and managing on-site activities and displays- Create media recap reports summarizing success of different campaigns including ad-value, impressions and highlighted articles- Coordinate on-site client interviews with local, regional and national media at various events Show less
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Assistant Account Executive
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Dec 2015 - Dec 2019
- Management of client projects including pitching activities for several clients to local, regional and national media (10/per month)- Managed media relations and on-site activities at annual industry trade show including media tours and event management- Created media recap reports summarizing success of different campaigns including ad-value, impressions and highlighted articles- Coordinated on-site client interviews with local, regional and national media at various events- Drafted press materials including press releases, media advisories, talking points and one-sheeters- Compiled media lists for applicable pitching activities via Cision Show less
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Hill+Knowlton Strategies
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Internship
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Jul 2015 - Dec 2015
- Drafted press materials including press releases, media advisories, one-sheets and talking points - Created media briefing bios to provide to clients before media interviews at on-site events - Pitched client activities including events to local, regional and national media - Coordinated local, regional and national media interviews with various clients - Drafted monthly client social media calendars including Facebook, Twitter and Trip Advisor platforms - Secured coverage in Wall Street Journal and Bloomberg Online Show less
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Runyon Saltzman
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Account Assistant
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May 2014 - Jul 2015
- Assisted with day-to-day public relations activities for several clients including pitching local and regional media - Coordinated and organized regional events with 3k-10K attendees (2-3/per month) - On-site event management and created post-event reports with performance and feedback for future events - Worked with account teams and assist with the strategy for annual marketing and public relations plans - Coordinated client design projects and assisted in trafficking changes with the Creative Department Show less
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Public Relations Intern/ Game Operations Director
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Oct 2013 - Apr 2014
- Management of interns during events - Created content for live updates on social media during games - Directed on-court/in-game promotions - Assisted with drafting press materials and media relations - Management of interns during events - Created content for live updates on social media during games - Directed on-court/in-game promotions - Assisted with drafting press materials and media relations
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CBS Corporation
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Summer Internship
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Jun 2013 - Aug 2013
- Worked assignment desk and answered phones - Researched various information for reporters - Shadowed reporters and would record sample stand-ups - Assisted producers with editing footage and writing scripts - Assisted video booth staff to run teleprompter - Worked assignment desk and answered phones - Researched various information for reporters - Shadowed reporters and would record sample stand-ups - Assisted producers with editing footage and writing scripts - Assisted video booth staff to run teleprompter
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CalPERS
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United States
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Government Administration
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700 & Above Employee
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Student Assistant
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Jan 2012 - Aug 2012
Worked in Disability Retirement department - Scheduled doctor's appointments for those applying for disability - Filed, organized and faxed medical records of applicants to doctors offices - Called disability retirement applicants to update them on their status of their application - General administrative tasks Worked in Disability Retirement department - Scheduled doctor's appointments for those applying for disability - Filed, organized and faxed medical records of applicants to doctors offices - Called disability retirement applicants to update them on their status of their application - General administrative tasks
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Education
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University of Nevada-Reno
Bachelor's of Arts, Communication Studies; minor Journalism -
Sacramento City College
Associate of Arts (AA), Social Sciences -
El Camino Fundamental High School
High School Diploma