Liz Freeman

Director of Marketing at Sorella Apothecary
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Contact Information
us****@****om
(386) 825-5501
Location
Reno, Nevada, United States, US

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Credentials

  • First Aid/CPR
    -

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2021 - Present

    • Project Manager
      • Jan 2021 - Sep 2021

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Dec 2019 - Dec 2020

      - Management of day-to-day client projects including pitching activities for several clients to local, regional and national media (10/per month)- Traffic digital design projects from designer to client including reviewing and trafficking changes- Create and implement annual marketing plans for multiple clients with on-going activities- Manage media relations and on-site activities at annual industry trade show including media tours and event management- Create and prepare materials for various events from start to finish including creating collateral for multiple clients and managing on-site activities and displays- Create media recap reports summarizing success of different campaigns including ad-value, impressions and highlighted articles- Coordinate on-site client interviews with local, regional and national media at various events Show less

    • Assistant Account Executive
      • Dec 2015 - Dec 2019

      - Management of client projects including pitching activities for several clients to local, regional and national media (10/per month)- Managed media relations and on-site activities at annual industry trade show including media tours and event management- Created media recap reports summarizing success of different campaigns including ad-value, impressions and highlighted articles- Coordinated on-site client interviews with local, regional and national media at various events- Drafted press materials including press releases, media advisories, talking points and one-sheeters- Compiled media lists for applicable pitching activities via Cision Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Internship
      • Jul 2015 - Dec 2015

      - Drafted press materials including press releases, media advisories, one-sheets and talking points - Created media briefing bios to provide to clients before media interviews at on-site events - Pitched client activities including events to local, regional and national media - Coordinated local, regional and national media interviews with various clients - Drafted monthly client social media calendars including Facebook, Twitter and Trip Advisor platforms - Secured coverage in Wall Street Journal and Bloomberg Online Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Account Assistant
      • May 2014 - Jul 2015

      - Assisted with day-to-day public relations activities for several clients including pitching local and regional media - Coordinated and organized regional events with 3k-10K attendees (2-3/per month) - On-site event management and created post-event reports with performance and feedback for future events - Worked with account teams and assist with the strategy for annual marketing and public relations plans - Coordinated client design projects and assisted in trafficking changes with the Creative Department Show less

    • Public Relations Intern/ Game Operations Director
      • Oct 2013 - Apr 2014

      - Management of interns during events - Created content for live updates on social media during games - Directed on-court/in-game promotions - Assisted with drafting press materials and media relations - Management of interns during events - Created content for live updates on social media during games - Directed on-court/in-game promotions - Assisted with drafting press materials and media relations

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Summer Internship
      • Jun 2013 - Aug 2013

      - Worked assignment desk and answered phones - Researched various information for reporters - Shadowed reporters and would record sample stand-ups - Assisted producers with editing footage and writing scripts - Assisted video booth staff to run teleprompter - Worked assignment desk and answered phones - Researched various information for reporters - Shadowed reporters and would record sample stand-ups - Assisted producers with editing footage and writing scripts - Assisted video booth staff to run teleprompter

    • United States
    • Government Administration
    • 700 & Above Employee
    • Student Assistant
      • Jan 2012 - Aug 2012

      Worked in Disability Retirement department - Scheduled doctor's appointments for those applying for disability - Filed, organized and faxed medical records of applicants to doctors offices - Called disability retirement applicants to update them on their status of their application - General administrative tasks Worked in Disability Retirement department - Scheduled doctor's appointments for those applying for disability - Filed, organized and faxed medical records of applicants to doctors offices - Called disability retirement applicants to update them on their status of their application - General administrative tasks

Education

  • University of Nevada-Reno
    Bachelor's of Arts, Communication Studies; minor Journalism
    2012 - 2014
  • Sacramento City College
    Associate of Arts (AA), Social Sciences
    2010 - 2012
  • El Camino Fundamental High School
    High School Diploma
    2006 - 2010

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