Liz Comrov
Senior Manager, Product Marketing at Emotive- Claim this Profile
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Bio
LinkedIn User
Liz is my absolute favorite product marketer to work with. Her level of depth and comprehensive thinking through every product marketing initiative is unparalleled. She also has the most versatile set of experiences, leading marketing strategy, positioning, product naming, competitor research, early access and product launch framework, customer advocacy program, public-facing roadmaps, and new product landing pages. On top of all this, she has also led product marketing for several 0 to 1 products and product led growth. Liz is the one person every product manager trusts and actively seeks her perspective around their product strategy. One of the most impressive traits about Liz is that she takes extreme ownership over everything she does. When given a goal, there's no one on the team who cares as deeply as she does to achieve it. She's extremely responsive, responsible, and resilient. She rolls up her sleeves to get so much done, is savvy with every tool at her disposal, and goes above and beyond every ask. On top of all this, she is beloved by every stakeholder she works with, and has the natural talent to bring everyone together on the same page. Without a doubt, I know Liz will excel in just about any environment, industry, and company she works in.
LinkedIn User
Liz is my absolute favorite product marketer to work with. Her level of depth and comprehensive thinking through every product marketing initiative is unparalleled. She also has the most versatile set of experiences, leading marketing strategy, positioning, product naming, competitor research, early access and product launch framework, customer advocacy program, public-facing roadmaps, and new product landing pages. On top of all this, she has also led product marketing for several 0 to 1 products and product led growth. Liz is the one person every product manager trusts and actively seeks her perspective around their product strategy. One of the most impressive traits about Liz is that she takes extreme ownership over everything she does. When given a goal, there's no one on the team who cares as deeply as she does to achieve it. She's extremely responsive, responsible, and resilient. She rolls up her sleeves to get so much done, is savvy with every tool at her disposal, and goes above and beyond every ask. On top of all this, she is beloved by every stakeholder she works with, and has the natural talent to bring everyone together on the same page. Without a doubt, I know Liz will excel in just about any environment, industry, and company she works in.
LinkedIn User
Liz is my absolute favorite product marketer to work with. Her level of depth and comprehensive thinking through every product marketing initiative is unparalleled. She also has the most versatile set of experiences, leading marketing strategy, positioning, product naming, competitor research, early access and product launch framework, customer advocacy program, public-facing roadmaps, and new product landing pages. On top of all this, she has also led product marketing for several 0 to 1 products and product led growth. Liz is the one person every product manager trusts and actively seeks her perspective around their product strategy. One of the most impressive traits about Liz is that she takes extreme ownership over everything she does. When given a goal, there's no one on the team who cares as deeply as she does to achieve it. She's extremely responsive, responsible, and resilient. She rolls up her sleeves to get so much done, is savvy with every tool at her disposal, and goes above and beyond every ask. On top of all this, she is beloved by every stakeholder she works with, and has the natural talent to bring everyone together on the same page. Without a doubt, I know Liz will excel in just about any environment, industry, and company she works in.
LinkedIn User
Liz is my absolute favorite product marketer to work with. Her level of depth and comprehensive thinking through every product marketing initiative is unparalleled. She also has the most versatile set of experiences, leading marketing strategy, positioning, product naming, competitor research, early access and product launch framework, customer advocacy program, public-facing roadmaps, and new product landing pages. On top of all this, she has also led product marketing for several 0 to 1 products and product led growth. Liz is the one person every product manager trusts and actively seeks her perspective around their product strategy. One of the most impressive traits about Liz is that she takes extreme ownership over everything she does. When given a goal, there's no one on the team who cares as deeply as she does to achieve it. She's extremely responsive, responsible, and resilient. She rolls up her sleeves to get so much done, is savvy with every tool at her disposal, and goes above and beyond every ask. On top of all this, she is beloved by every stakeholder she works with, and has the natural talent to bring everyone together on the same page. Without a doubt, I know Liz will excel in just about any environment, industry, and company she works in.
Credentials
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Reforge Growth Series
ReforgeNov, 2018- Nov, 2024
Experience
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Emotive
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United States
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Software Development
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1 - 100 Employee
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Senior Manager, Product Marketing
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Aug 2021 - Present
Emotive is a conversational SMS marketing platform used by ecommerce businesses to grow, engage and convert their subscriber base. As the first product marketing hire, I built the product marketing function from the ground up, developing and executing on a new approach to market research, positioning, go-to-market strategy, internal training, and product adoption. I serve as player-coach, simultaneously managing and mentoring one PMM, while also executing all product marketing functions.
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Senior Product Marketing Manager
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Mar 2021 - Aug 2021
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Cameo
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United States
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Software Development
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100 - 200 Employee
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Product Marketing Manager
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Apr 2020 - Jan 2021
Cameo is an online marketplace connecting celebrities, athletes, and influencers with their fans for personalized video messages and live meet and greets. I worked collaboratively between the product, marketing, and talent teams to execute research to inform the product roadmap, define product positioning and messaging, and develop and execute go-to-market strategy for Cameo’s newest products and features.
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Growth Marketing Manager
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Jul 2019 - Apr 2020
As a growth marketing manager for the supply side of the marketplace I led Jobs-To-Be-Done research to help the organization better understand our celebrity users’ needs and motivations. I used the insights to develop strategies to increase onboarding, activation, engagement and fulfillment via email, push, and in app messaging.
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Wyzant
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Product Marketing Manager
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Apr 2017 - Jun 2019
Wyzant is an online tutoring marketplace connecting students who want to learn with tutors who can help them. I led product marketing for both sides of the marketplace, launching products such as mobile apps, our online tutoring platform, messaging, scheduling, and other tools to help tutors to manage their business. I also led a growth team focused on finding new acquisition channels to reach a new market of college and adult learners.
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Product Marketing Manager
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Jan 2015 - Apr 2017
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Groupon
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Brand Marketing Manager
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Sep 2014 - Dec 2014
I developed positioning and messaging for new brands, products, and features. I developed and executed integrated marketing campaigns to generate adoption of new products and promote seasonal merchandising campaigns including site and mobile promotions, email, display advertising, PR, affiliate outreach, social media, influencer campaigns, sweepstakes, and more.
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Brand Marketing Manager
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Jun 2011 - Sep 2014
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CRM Program Manager
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Jan 2011 - Jun 2011
I developed and executed programs to increase subscriber engagement through refer-a-friend program, mobile app adoption, and social deal sharing. As an early hire, I was instrumental in defining and scaling processes to execute CRM campaigns efficiently and flawlessly.
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American Bar Association
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United States
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Legal Services
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700 & Above Employee
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Assistant Director, Member Acquisition
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Nov 2007 - Jan 2011
The ABA is the largest voluntary professional organization in the world. I was responsible for all new member acquisition, including marketing strategy and campaign development, execution, and evaluation. The ABA is the largest voluntary professional organization in the world. I was responsible for all new member acquisition, including marketing strategy and campaign development, execution, and evaluation.
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Partners In Loyalty Marketing
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Advertising Services
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1 - 100 Employee
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Manager, Client Service
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Oct 2005 - Nov 2007
PILM is a marketing consultancy focused on helping clients optimize their marketing spend. My clients included Tylenol, Pepcid, Splenda, Lactaid, Motrin, Healthy Choice, Ensure, Zone Perfect, American Greetings and more. I evaluated my clients’ marketing programs and developed ROI analyses for tactics such as direct mail, email, online ads, print, television, events, and in-store promotions. I identified improvement opportunities within each program and across entire marketing mix to allocate spend efficiently.
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Senior Project Manager
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Oct 2004 - Sep 2005
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Project Manager
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Oct 2003 - Sep 2004
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Education
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1999 - 2003
University of Illinois at Urbana-Champaign - College of Business
Bachelor’s Degree, Business Administration, Concentration in Marketing
Community
