Experience

Alabama Media Group

• United States
• Media Production
• 1 - 100 Employee

• Account Executive - This Is Alabama

  • Dec 2019 - Present

  Birmingham, Alabama Area I have built longstanding This Is Alabama partnerships with five of the eight annual TIA Partners: Alabama Association of REALTORS, Bryant Bank, First Horizon Bank, Medical Properties Trust, Inc. (NYSE: MPW), and Poarch Band of Creek Indians. I facilitate custom, "a la carte" content creation on TIA platforms. When clients at Alabama Media Group have good news to share, we create custom video content, which the TIA team films and distributes on the clients' behalf. Clients leverage This… Show more I have built longstanding This Is Alabama partnerships with five of the eight annual TIA Partners: Alabama Association of REALTORS, Bryant Bank, First Horizon Bank, Medical Properties Trust, Inc. (NYSE: MPW), and Poarch Band of Creek Indians. I facilitate custom, "a la carte" content creation on TIA platforms. When clients at Alabama Media Group have good news to share, we create custom video content, which the TIA team films and distributes on the clients' behalf. Clients leverage This Is Alabama's 650,000+ social followers to organically grow their own, using stunning imagery and feel-good subjects. Clients include: Auburn University (look for our work on the AU Jumbotron throughout the 2023 football season!), Alabama Bicentennial Commission, Alabama Cattlemen's Association, Alabama Council for Behavioral Healthcare, Alabama Humanities Alliance, the Birmingham-Jefferson Convention Complex, Buddy Moore Trucking, Inc., Business Council of Alabama, and others. In my role at Alabama Media Group, I assist clients in targeted, measurable digital campaigns that truly outkick the coverage; not just within AL.com, but across nearly any website, social platform, streaming service, etc. across the country. AL.com is the #1 digital news site in Alabama with 11-15 million unique monthly site visitors. To put that into perspective, the #2 digital news site in Alabama only reaches around 8 million per year. Because we own and operate AL.com, we own all the first-party data associated with our millions of site visitors, ensuring our advertising clients are reaching the right people, in the right places, at the right times - in the way their ideal target audiences like to receive it. We're a lot more than AL.com. Our full suite of digital solutions make us a one-stop shop for our clients; if you name it, we likely do it - and do it well. Show less



Big League Performance and Rehabilitation

• Director of Marketing and Operations

  • Jul 2019 - Dec 2019

  Washington D.C. Metro Area Leadership Context: - Joined founder Dr. Mike Yasson to develop a strategic marketing program for his modern physical therapy practice, attracting new clients through new and established relationships within the neighborhood. Responsible for promoting Big League as a customized, one-on-one physical therapy experience that is holistic and effective, whether the client is a professional athlete or a casual runner. - Oversee all social media accounts, create new social media content, write… Show more Leadership Context: - Joined founder Dr. Mike Yasson to develop a strategic marketing program for his modern physical therapy practice, attracting new clients through new and established relationships within the neighborhood. Responsible for promoting Big League as a customized, one-on-one physical therapy experience that is holistic and effective, whether the client is a professional athlete or a casual runner. - Oversee all social media accounts, create new social media content, write and send weekly email newsletters, ensure the company’s website is up to date and SEO shows steady growth, and implement creative ideas to keep the startup on a path to steady growth. Achievements: - Growing client base through word-of-mouth referrals to friends and acquaintances daily. Meeting with key neighborhood decision-makers weekly to ensure the company builds a strong reputation with nearby residents and employees. - Planning and attending Dr. Mike’s free weekly workshops at nearby gyms and fitness centers. Advertising events online through neighborhood list serves, email blasts, and new signage. Capturing social media content for each event for use on Instagram account, @bigleagueperformandrehab, which now has over 85,000 organic followers. Show less



Washington Nationals

• United States
• Spectator Sports
• 500 - 600 Employee

• Manager of Administration and VIP Services

  • Jul 2018 - Apr 2019

  Washington, District Of Columbia Leadership Context: - Joined the team to provide on-site assistance, gameday planning, and special event planning for ownership group, ensuring their gameday needs were met. Served as the team’s main point of contact and the gameday liaison for VIP guests visiting Nationals Park. - Provided administrative support to the Senior Vice President. Assisted in meeting planning, scheduling, arranging travel for her and the entire front office staff as needed, administrating contracts from… Show more Leadership Context: - Joined the team to provide on-site assistance, gameday planning, and special event planning for ownership group, ensuring their gameday needs were met. Served as the team’s main point of contact and the gameday liaison for VIP guests visiting Nationals Park. - Provided administrative support to the Senior Vice President. Assisted in meeting planning, scheduling, arranging travel for her and the entire front office staff as needed, administrating contracts from all departments, and handling day-to-day office operations. - Managed the Office Services team to ensure that reception, mail distribution, supply ordering, timekeeping, and budgeting were efficient. Delegated tasks to staff and followed up on progress until completion. Achievements: - Built a strong personal rapport with all members of the ownership group and their families, as well as the team’s managers, coaches, players, and spouses. Ensured accountability and excellence with all requests made by these individuals, no matter how big or small. - Worked alongside every department within the organization, i.e. Ballpark Operations, Baseball Operations, Legal, Marketing, Communications, Finance, Corporate Partnerships, and others. Maintained positive relationships with each department and ensured that their needs and requests were accounted for in a timely fashion. Show less



Georgetown Events Hospitality Group

• United States
• Restaurants
• 1 - 100 Employee

• Director of Communications and Social Media

  • Jul 2015 - Jul 2018

  Washington D.C. Metro Area Leadership Context: - Provided communications strategies and innovative marketing initiatives for the DC-based hospitality group and their seven concepts. - Responsible for social media accounts for all concepts, including Facebook, Instagram, Twitter, Yelp, and others. Implemented website changes and updates, while also curating search engine optimization for each concept. Created new digital content through photos, videos, and graphic design that helped increase online web traffic… Show more Leadership Context: - Provided communications strategies and innovative marketing initiatives for the DC-based hospitality group and their seven concepts. - Responsible for social media accounts for all concepts, including Facebook, Instagram, Twitter, Yelp, and others. Implemented website changes and updates, while also curating search engine optimization for each concept. Created new digital content through photos, videos, and graphic design that helped increase online web traffic for each concept, thereby creating new customers and increasing revenue. - Served as the company’s media liaison, conducting and organizing interviews between media and company leaders and composing effective press releases. Pitched local and national media contacts, resulting in nationwide media mentions. Achievements: - Developed the website and social media presence for Due South from the restaurant’s inception in September 2015. Through online and print advertising, website design, engaging social media posts, and media outreach, the restaurant is now a mainstay in the neighborhood. Due South is frequently featured in local print, television, and radio media outlets as one of the best places to eat or host an event around Nationals Park. Grew Instagram following from zero to over 3,000 within its first two years. - Oversaw and responsible for developing the website and digital presence for Millie’s Spring Valley from the restaurant’s inception in April 2017. Planned and executed large-scale Grand Opening event, hosting hundreds of notable guests including Mayor Muriel Bowser. Grew Instagram following from zero to over 2,000 within a year by working with well-known social media influencers. - Grew a personal acquaintance list into a large business development network, leading to numerous successful events for Georgetown Events establishments. Hosted numerous events, large and small, for many satisfied clients, from political fundraisers to large-scale Fortune 500 companies. Show less



The Chertoff Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Special Assistant

  • Oct 2013 - May 2015

  Washington D.C. Metro Area Leadership Context: - Recruited to support five of the firm’s principals with administrative logistics, i.e. meeting scheduling, travel arrangements, billing/expense processing in Microsoft CRM. Worked diligently under tight deadlines while keeping organized in a high-profile, fast-paced environment. Achievements: - Organized firm-wide team building activities to strengthen relationships among colleagues; handled invitations and RSVP’s for dinners and events with clients and… Show more Leadership Context: - Recruited to support five of the firm’s principals with administrative logistics, i.e. meeting scheduling, travel arrangements, billing/expense processing in Microsoft CRM. Worked diligently under tight deadlines while keeping organized in a high-profile, fast-paced environment. Achievements: - Organized firm-wide team building activities to strengthen relationships among colleagues; handled invitations and RSVP’s for dinners and events with clients and potential new business; managed execution of principals' client and business development meetings. - Oversaw implementation of “Super Days” for potential new candidates within all three practice areas: Strategy, Security Services, and Mergers and Acquisitions; corresponded with potential candidates and made all travel arrangements. -Assisted Chief Compliance Officer with all correspondence with FINRA and other government agencies. Show less



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Staff Assistant

  • Jul 2011 - Oct 2013

  Washington, D.C. Metro Area Leadership Context: - Hired to assist Rep. Martha Roby (R-AL), her Chief of Staff, and her Scheduler to serve as the “face of the office.” Handled administrative needs to make the office run efficiently. Read all incoming constituent mail and emails, categorizing the mail according to issue area. Oversaw interns and assigned work. Answered incoming telephone calls and greeted front office guests as they arrived to meet with Rep. Roby and staff. Achievements: - Planned, hosted, and… Show more Leadership Context: - Hired to assist Rep. Martha Roby (R-AL), her Chief of Staff, and her Scheduler to serve as the “face of the office.” Handled administrative needs to make the office run efficiently. Read all incoming constituent mail and emails, categorizing the mail according to issue area. Oversaw interns and assigned work. Answered incoming telephone calls and greeted front office guests as they arrived to meet with Rep. Roby and staff. Achievements: - Planned, hosted, and led over 500 U.S. Capitol tours for constituents visiting Washington, D.C. - Composed, edited, and sent over 700 constituent greetings, recognizing their positive impacts on Alabama’s 2nd District. - Organized projects with Chief of Staff to promote the office’s public relations, including photo ops with Alabama school groups in DC, providing students educational materials to learn more about Congress, and planning Christmas card drives for overseas troops. Show less



The University of Alabama

• Higher Education
• 700 & Above Employee

• Undergraduate Student

  • Aug 2007 - May 2011

  Tuscaloosa, Alabama Area The University of Alabama, Tuscaloosa, Alabama, 2007 to 2011 B.A., Political Science and Communication Studies Honors and Awards - Dean’s List: Spring 2010, Fall 2010, Spring 2011; International Honors Program; National Society of Collegiate Scholars - Justice Pelham J. Merrill Scholarship, awarded by The University of Alabama Alumni Association - Angela Williams Scholarship, awarded by Montgomery YMCA, Montgomery, AL - Washington Experience Scholarship, awarded by… Show more The University of Alabama, Tuscaloosa, Alabama, 2007 to 2011 B.A., Political Science and Communication Studies Honors and Awards - Dean’s List: Spring 2010, Fall 2010, Spring 2011; International Honors Program; National Society of Collegiate Scholars - Justice Pelham J. Merrill Scholarship, awarded by The University of Alabama Alumni Association - Angela Williams Scholarship, awarded by Montgomery YMCA, Montgomery, AL - Washington Experience Scholarship, awarded by University of Alabama Political Science Department Activities: Chi Omega Fraternity, 2007 to 2011 - House Office Manager, 2009-2010 Student Government Association, 2007 to 2010 - Assistant to the President for Special Projects - Media Relations Chair, Executive Assistant, Assistant Campaign Manager; Vice President for External Affairs - First Year Council, Rules Committee Chairman Show less



Governor-Elect Robert J. Bentley Transition Team

• Intern

  • Dec 2010 - Jan 2011

  - Event Planning: Collaborated with Transition Team and Inaugural Chair with Inauguration planning; coordinated logistics for and worked during each Inaugural event to ensure efficiency; supervised all day-of activities; i.e. Inaugural Ceremony, Parade, and Reception - Communications with Elected Officials: Communicated with federal and state officials to coordinate each officer’s plans and events - Fundraising and Recruiting: Recruited donors, such as Royal Cup Coffee, and volunteers for… Show more - Event Planning: Collaborated with Transition Team and Inaugural Chair with Inauguration planning; coordinated logistics for and worked during each Inaugural event to ensure efficiency; supervised all day-of activities; i.e. Inaugural Ceremony, Parade, and Reception - Communications with Elected Officials: Communicated with federal and state officials to coordinate each officer’s plans and events - Fundraising and Recruiting: Recruited donors, such as Royal Cup Coffee, and volunteers for Inaugural Weekend Show less



Senator Richard Shelby

• United States
• Government Relations Services

• Intern

  • Jun 2010 - Jul 2010

  Washington D.C. Metro Area - Performed clerical and office tasks for Senator Shelby and Staff; organized and responded to constituent mail and telephone calls.



Office of the Governor, State of Alabama

• United States
• Government Administration
• 1 - 100 Employee

• Intern

  • May 2008 - Jun 2008

  Montgomery, Alabama Area - Drafted written reports of executive office events; attended and participated in various executive office events