Marketing Communications Specialist - Primary

• Nov 2021 - Present

Senior Marketing and Communications Advisor

• Dec 2020 - Nov 2021

Played a key role in the organisation’s rebrand in October 2019, including applying the new brand design to all marketing collateral, both print and digital.Managed website content development & user managementWas a key contributor of the company’s Intranet working group and successfully overhauled the Intranet to align with the rebrand. Designed all marketing collateral in house, ensuring consistent brand presentation across all collateral and saving the organisation both time and money on external designers. Event management activities including sourcing locations and quotes, coordinating contracts, catering and promotionAssisted with the generation of media & public interest in Skin Health Institute campaigns and activities, including the drafting of media releasesSolicited content and drafted copy for all eDMs, including layout and design, and publishing through MailChimp

Marketing and Communications Officer

• Aug 2019 - Dec 2020

Brand & Retention Co-ordinator

• Mar 2017 - Aug 2019

After the merging of the Primary and Secondary divisions in March 2017, I was initially responsible for developing campaigns targeted towards our existing customers, primarily around digital resource onboarding. This role soon expanded to include marketing of OUP’s Primary literacy titles. Additional responsibilities included coordinating professional development events for both Primary and Secondary, as well as coordinating brand initiatives, such as the Oxford Australian Children’s Word of the Year Writing Competition.

Marketing Co-ordinator

• Oct 2016 - Mar 2017

Assisted with the development and execution of all Primary product campaigns. This involved updating content on the company website, building email sends, and briefing designers on the creation of marketing collateral (both print and digital). I was also responsible for coordinating all Primary professional development events across Australia.

Marketing Assistant

• Oct 2015 - Oct 2016

This entry-level role involved updating copy and sourcing cover images for the company website and performing administrative duties to support the Primary Marketing team. It also involved briefing marketing collateral to the Design team and supplying it to the Sales team. During this time I also expanded on my product knowledge, and assisted in the planning of professional development events for teachers.

Environmental and Marketing Officer

• Aug 2014 - Oct 2015

Role as Environmental Officer involved maximising recognition of natural wildlife at our caravan parks by both creating wildlife-friendly environments and educating visitors about the local flora and fauna. Marketing responsibilities include liaising with advertisers, establishing partnerships with local businesses, managing the company WordPress website, designing logos and gift vouchers, and organising company events. Role as Environmental Officer involved maximising recognition of natural wildlife at our caravan parks by both creating wildlife-friendly environments and educating visitors about the local flora and fauna. Marketing responsibilities include liaising with advertisers, establishing partnerships with local businesses, managing the company WordPress website, designing logos and gift vouchers, and organising company events.

Bakery Assistant

• 2006 - 2014

- Responsibilities included maintaining a high level of customer service, face-to-face and over the phone, product and store presentation and monthly stocktakes - Given increasing responsibility over the years, from a basic level to managing the department on days when the manager was absent - Persisted through multiple managerial changes, displaying both loyalty and adaptability - Responsibilities included maintaining a high level of customer service, face-to-face and over the phone, product and store presentation and monthly stocktakes - Given increasing responsibility over the years, from a basic level to managing the department on days when the manager was absent - Persisted through multiple managerial changes, displaying both loyalty and adaptability