Experience

Proto101

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Apr 2021 - 2 years 9 months

  Seattle, Washington, United States Proto101 is a Seattle-based, sustainable clothing brand offering better alternatives to disposable, “fast” fashion by sourcing sustainable fabrics, making durable garments in timeless silhouettes, supporting an ethical supply-chain, and amplifying minority voices. We're building a better planet starting with the basics. One tree is planted for every garment to neutralize our carbon footprint.



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Head of Product Development and Brand Strategy, Fashion Private Brands

  • Jun 2016 - Jan 2021

  Seattle, Washington, United States Category leader and Head of Product Development and Brand Strategy for Amazon Private Brands, leading Men's and Kid's divisions. Built and launched customer-loved brands and products including Amazon Essentials and Goodthreads from day 1 to multi-million dollar fashion brands on Amazon.com. Launched strategic licensed partnership with Disney, Lucasfilm, and Marvel. Architected and led Brand Strategy, Product Management, Business Insights, P&L, and Supply-chain. Owned and scaled the… Show more Category leader and Head of Product Development and Brand Strategy for Amazon Private Brands, leading Men's and Kid's divisions. Built and launched customer-loved brands and products including Amazon Essentials and Goodthreads from day 1 to multi-million dollar fashion brands on Amazon.com. Launched strategic licensed partnership with Disney, Lucasfilm, and Marvel. Architected and led Brand Strategy, Product Management, Business Insights, P&L, and Supply-chain. Owned and scaled the product development life cycle from concept to end customer using data analytics and customer insights to create highly rated products. Built high-standards global supply-chain matrix across all apparel categories and genders. Show less



Macy's

• 1 - 100 Employee

• Vice President of Merchandising, Product Development and Global Sourcing

  • Oct 2010 - May 2016

  New York, New York, United States • Led product development and business growth strategy for portfolio of Macy’s Men’s Sportswear Private Brands generating $120M in annual sales. Drove the strategic product and brand vision, analyzed market trends, and oversaw sourcing, production, branding, and marketing. • Targeted and achieved aggressive 5 year growth strategy resulting in +$70M yearly profitable sales through innovative product assortments and collaboration with Executive Leadership Team at Macy’s. • Successfully… Show more • Led product development and business growth strategy for portfolio of Macy’s Men’s Sportswear Private Brands generating $120M in annual sales. Drove the strategic product and brand vision, analyzed market trends, and oversaw sourcing, production, branding, and marketing. • Targeted and achieved aggressive 5 year growth strategy resulting in +$70M yearly profitable sales through innovative product assortments and collaboration with Executive Leadership Team at Macy’s. • Successfully launched exclusive collaboration between Macy’s and major golf apparel brand Greg Norman in 2011, growing this active brand from $20M in sales to $45M annually. Developed and sourced new performance technology fabrics to compete with brands like Nike, Under Armour, and Adidas. • Extensive global sourcing and negotiation experience with strong vendor partnerships in all apparel categories in Vietnam, Korea, Taiwan, Hong Kong, India, Jordan, Cambodia and China. • Managed and developed high impact, high functioning team of 15 people with responsibility over production and design. • Collaborated with buyer to develop in-store merchandising directives, floor plans, and key promotions at 600+ stores

• Senior Brand Manager, Men's Sportswear

  • Aug 2009 - Oct 2010

  New York, New York, United States • Managed P&L for total Men’s Sportswear Private Label Division driving sales of $270M and margin growth of 100 basis points. • Managed an OTB/ROF, margins, stock levels, and price positioning across 600+ stores and e-commerce. • Provided quantitative analysis and actionable financial strategies to drive sales and margin growth.

• Brand Manager, Men's and Young Men's Fashion Brands

  • 2006 - Aug 2009

• Assistant Product Manager, Men's Fashion Brands

  • Apr 2005 - 2006

  New York, United States